MORADORA DE PARANAGUÁ GANHA R$10 MIL NO CLUBE MAHLE

Promotion and Loyalty Program at Posto Mali

Overview of the Clube Mali Promotion

• The Clube Mali conducted a lottery, awarding R$ 10,000 to a winner from Paranaguá. This initiative is part of their loyalty program aimed at enhancing customer engagement.

Features of the Clube Mali Plus

• The Clube Mali Plus subscription costs R$ 9.90 monthly, allowing participants to enter monthly draws for R$ 10,000 and access exclusive benefits.

Customer Engagement Strategy

• The app aims to gather customer data such as names and visit frequency to tailor services better. The founder identified a gap in rewarding customers at essential service points like gas stations.

Unique Selling Proposition

• Unlike typical discounts or gifts, the program offers substantial cash prizes that can significantly impact winners' lives, helping with bills or family vacations.

Participation Process

• To join, users must download the Clube Mali app, register, and subscribe. Customers accumulate points by providing their CPF during purchases at Posto Mali locations.

Lottery Mechanics

• Each R$ 100 spent generates a lucky number automatically through the app. Monthly draws are conducted based on federal lottery results.

Winner's Experience

• Vanesca Batista de Morais was announced as the first winner from Paranaguá. She expressed her excitement about winning and highlighted how accessible the program is despite initial challenges with technology.

Benefits for Subscribers

• Subscribers enjoy double points on fuel purchases and exclusive offers in convenience stores associated with Posto Mali.