How I Give Claude, Hermes, and OpenClaw Live Social Context

How I Give Claude, Hermes, and OpenClaw Live Social Context

How to Provide Context to Your Agents

Introduction and Overview

  • The session begins with a welcome message, indicating that the discussion will focus on providing context to agents, specifically using the Hermes agent.
  • Participants are encouraged to share their experiences with various tools like Open Claw, Hermes agents, and Claw Code in the chat.

Agent Frameworks: Hermes vs. Others

  • The speaker introduces Hermes as an agentic harness framework that is open-source and free, claiming it is superior to Open Claw and Claw Code.
  • Concerns about vendor lock-in are discussed; recent degradation of Opus 4.6 model performance highlights the need for flexible systems.
  • The speaker uses both Hermes and Open Claw but prefers Hermes for its reliability and better security against prompt injection issues.

Memory Systems in Agents

  • A strong memory system is essential for agents; Hermes has an advanced memory capability that outperforms other frameworks.
  • The self-learning feature of Hermes allows it to adapt based on user interactions without requiring extensive technical input from users.

Enhancing Contextual Understanding

  • To improve agent memory systems, it's crucial to provide structured context; otherwise, interactions may feel disjointed or ineffective.
  • Reference is made to Kapathy's philosophy on creating a "Wikipedia" style knowledge base for agents' memories using interconnected files.

Utilizing Obsidian for Knowledge Management

  • Obsidian is introduced as a tool for building a knowledge base that links topics together effectively, enhancing recall capabilities of agents.
  • The speaker shares how their agent's brain grows daily by integrating new information into this interconnected structure.

Feeding Context into Agents

Internal vs. External Context

  • Two types of context are identified: internal (e.g., sales calls, team meetings recorded via Granola or Fireflies) and external (e.g., webinars).

Internal Context

  • Internal context includes recordings from team meetings which provide insights into decision-making processes within the organization.

External Context

  • External content such as webinar recordings can be valuable; transcripts should be generated from these sessions for integration into the agent’s knowledge base.

Managing Information Flow

  • Raw transcripts are processed before being added to the knowledge base to avoid overwhelming the system with unnecessary data.

Automation through Chron Jobs

  • Chron jobs automate information processing by updating relevant wiki files while filtering out irrelevant data points.

Practical Applications of Agent Context

Using Help Docs Effectively

  • Discussion on how help documentation can be updated automatically based on new features released in applications like Substack.

Training Support Agents

  • Up-to-date help docs enhance support agents’ efficiency by reducing manual intervention needed when addressing customer inquiries.

This markdown file summarizes key discussions around providing contextual understanding in AI agents during a live session focused on utilizing tools like Hermes and Obsidian effectively.

Understanding the Role of Social Media in Business Context

The Importance of Context for Agents

  • Providing context to agents is crucial, but much of the information they rely on is historical, such as data from Stripe and Superbase.
  • Current internal team meetings may offer some future insights, but overall context tends to be siloed and not forward-looking.

Leveraging Social Media for Insights

  • Social media platforms serve as a voice of the world, offering real-time insights that can inform business strategies.
  • Signals from social media should be viewed as genuine indicators rather than just sales signals; they highlight trends and topics worth exploring.

Identifying Trends Through Signal-Based Platforms

  • Platforms like LinkedIn, X (formerly Twitter), Instagram, and Threads are identified as signal-based platforms where trending themes can be monitored.
  • Fast-paced content on these platforms allows businesses to stay updated with what audiences care about.

Understanding Layer: Moving Beyond Short Content

  • To gain deeper understanding beyond short-form content, longer formats like YouTube videos and podcasts should also be analyzed.
  • Tools like Hermes can set up searches across various platforms to monitor relevant discussions and emerging trends.

Building an Effective Agent System

Setting Up Monitoring Systems

  • Hermes utilizes different searches within the Triggery platform to track industry-related conversations and intent data.
  • The system monitors results for traction before taking action based on viral posts or significant discussions.

Gaining Industry Insights

  • By analyzing both trending topics and longer-form content, agents can update their knowledge base effectively.
  • This process helps create a comprehensive understanding of industry dynamics relevant to the business's operations.

Performance Evaluation through External Data

  • Monitoring external performance metrics helps assess how well the business is perceived in its market space.
  • Understanding competitor activities through social data provides valuable insights into product launches and market positioning.

Enhancing AI Capabilities with Contextual Knowledge

Building a Knowledge Layer for Agents

  • An effective agent must understand customer pain points and spending habits to provide tailored recommendations.
  • A well-developed context layer enables agents to deliver insights that feel personalized rather than generic AI outputs.

Implementing Feedback Loops for Continuous Improvement

  • Engaging with feedback mechanisms allows agents to refine their understanding of ideal customer profiles (ICPs).

Practical Implementation Strategies

Tips for Implementing Agent Systems

  • Providing prompts is essential for non-coders looking to implement agent systems effectively; clear instructions help streamline setup processes.

Accessing Agents Across Teams

  • A Discord channel facilitates communication between team members and various specialized agents designed for different tasks.

Handling Visual Data in Agent Systems

Managing Non-textual Information

  • Agents equipped with vision capabilities can interpret visual data formats such as JPEG or MP4 files using APIs that convert audio/visual inputs into text.

Utilizing Campaign Results for Internal Context

Integrating Campaign Data into Agent Learning

  • Campaign results can influence agent behavior by providing contextual learning opportunities based on past performance metrics.

Navigating Local Models in AI Development

Exploring Local Model Options

  • Testing various local models reveals differences in performance; selecting appropriate models depends on specific use cases within workflows.

Starting Point for New SaaS Companies

Building Initial Knowledge Bases

  • New SaaS companies should gather external context from competitors while leveraging direct interactions with customers during initial development phases.

Understanding Agent Utilization in Business

The Need for Multiple Agents

  • When tasks are unified across a business, the question arises about the necessity of multiple agents. This is particularly relevant when many team members are simultaneously using the same agent.
  • Using a single agent can lead to slow response times and increased usage costs, prompting the need for dedicated agents tailored to specific tasks or models.

Infrastructure and Naming Conventions

  • A question was raised regarding infrastructure naming conventions for agents within sequences and campaign data integration. The speaker no longer uses MCPS due to context bloat issues.
  • Instead of MCPS, a CLI approach is preferred as it avoids performance degradation associated with large token counts in sessions.

Tracking Campaign Data

  • Campaign data tracking involves converting raw files into actionable insights at specified intervals (e.g., 7-day, 30-day cycles). This helps in assessing campaign effectiveness.
  • If direct statistics from campaigns cannot be pulled, it's essential to segment campaigns into groups for better hypothesis extraction from campaign data.

Defining Hypotheses and Beliefs

  • Establishing clear definitions for what constitutes a created hypothesis or belief is crucial. Different teams may have varying criteria on how often an event must occur before it’s deemed significant.

Resources for Learning and Development

  • As the discussion nears its conclusion, participants are encouraged to explore educational resources like YouTube channels that provide valuable content related to agent utilization.
  • Recommendations include following influencers such as Alex Finn and Matthew Bman on social media platforms to enhance understanding of industry terminology and practices.

Building Knowledge Before Implementation

  • Emphasizing self-education is vital; understanding foundational concepts will aid in effectively building out agents while incorporating best practices.
  • Participants are reminded to ensure their systems are well-organized architecturally before implementing new technologies or processes involving agents.

Conclusion and Future Engagement

  • The session wraps up with an invitation for feedback on future topics of interest, indicating ongoing engagement opportunities for participants.
Video description

Most AI agents are working blind. In this webinar, Max Mitcham breaks down how to give Claude, Hermes, or OpenClaw live social context so they can work with real-world signals instead of stale prompts, weak memory, and fragmented information. The session covers how to build a practical memory system for your agents using Obsidian, transcripts, internal business data, support conversations, sales calls, product context, and live social signals. The goal is simple: help your agents understand your business, your market, and what is happening right now. This is not a vague AI theory webinar. It is a practical walkthrough of how to make AI agents more useful, more context-aware, and far less janky. In this webinar, you’ll learn: - why most AI agents underperform without live context - how to build an agent memory system with Obsidian - how to feed agents internal context from meetings, support chats, and sales calls - how to feed agents external context from social media, YouTube, podcasts, and webinars - how to avoid context bloat while improving memory and recall - how to turn raw signals into structured understanding your agents can actually use Who this is for:  Founders, operators, marketers, developers, and GTM teams using Claude, Hermes, OpenClaw, or building AI agent workflows. Topics covered: - AI agent memory systems - Claude context setup - Hermes agent workflows - OpenClaw memory and context - live social context for AI agents - Obsidian for AI workflows - internal and external context for agents If you want your AI agents to understand your company, your customers, and your market in real time, this webinar shows you how to set it up. Chapters: 0:00 Intro 0:54 Why Hermes 7:44 The Obsidian brain 15:02 Internal context 23:56 Product & help docs 27:36 External context 31:50 Signals vs understanding 41:11 Q&A 49:15 Starting from scratch 55:38 MCPs vs CLIs 58:04 Where to start https://youtu.be/MaU5YSdSzpA?si=lFzPnAyz_wyphKSw 👉 Join our FREE social newsletter for weekly content: https://manage.kmail-lists.com/subscriptions/subscribe?a=XecQbd&g=XPTYu3 Transform your business with our solutions at Trigify.io. For any questions or inquiries regarding this video, please reach out to https://www.linkedin.com/in/max-mitcham/ ---------------------------------------------------------------- follow all of these • Linkedin - https://www.linkedin.com/company/trigify/ --------------------------------------------------------------------