How To Write A HARO Pitch That Will Stand Out: A Publisher’s POV

Introduction and Background

In this section, Kyle introduces himself as a publisher with experience in both in-house SEO and running his own agency. He mentions his focus on education and personal projects.

Kyle's Introduction

• Kyle works with a local travel or accommodation company in-house SEO.

• He also runs his own agency where he works on personal projects and some client work.

• Kyle is transitioning towards focusing more on education and his own projects.

• He mentions the possibility of launching courses in the future.

Experience with Haro as a Publisher

In this section, Kyle discusses his experience using Haro as a publisher and the frequency of posting opportunities.

Using Haro as a Publisher

• Kyle has been contributing to Haro for about three years.

• As a publisher, he has been using Haro for around two years.

• He clarifies that being an SEO gives him a different perspective compared to journalists who use Haro as their job.

Frequency of Posting Opportunities

• Kyle tries not to overwhelm contributors by posting too frequently.

• The frequency depends on their content focus for the month, ranging from two to three times per month.

• They receive between 80 to 180 responses for general requests and fewer responses for more specific ones.

Insights from Being Both Contributor and Publisher

In this section, Kyle shares insights from being both a contributor and a publisher on Haro. He discusses what catches his attention when reviewing pitches.

Perspectives as Contributor and Publisher

• Being both a contributor and publisher allows Kyle to have unique insights into the process.

• He acknowledges that there are differences between how journalists approach Haro compared to SEO professionals like himself.

What Catches Kyle's Attention

• Kyle mentions that pitches are not individually emailed to journalists but rather listed in a scrollable format.

• He prefers skimming through the list instead of using the platform's interface.

• The subject line and content need to stand out for him to open a pitch.

• He looks for specific details or unique angles that pique his interest.

Conclusion and Platform Limitations

In this section, Kyle concludes his insights on Haro and discusses the limitations of the platform.

Final Thoughts on Haro

• Kyle emphasizes that Haro is not the best platform and has its limitations.

• Despite its shortcomings, he believes it can still be effective when used strategically.

Platform Limitations

• The platform's interface is dated and could be improved.

• It requires manual scrolling through a long list of contributions, making it time-consuming.

• The lack of individual email notifications makes it challenging to prioritize pitches effectively.

Timestamps may vary slightly depending on the source video.

Using Chat GPT as a Contributor

The speaker discusses the use of Chat GPT as a contributor and how it can be beneficial.

Benefits of using Chat GPT as a contributor

• By putting more time into your contributions, you increase the chances of being noticed.

• Chat GPT can be used as a tool to assist in generating topic ideas and providing valuable responses.

• It is important to avoid simply copying and pasting responses from Chat GPT or other sources, as this leads to repetitive content.

Incorporating Chat GPT in Contributions

The speaker shares their perspective on incorporating Chat GPT in contributions and suggests alternatives for generating pitches.

Creative use of Chat GPT

• While Chat GPT may not be suitable for all purposes, it can still be used creatively to enhance contributions.

• Thinking outside the box and considering unique approaches can help filter out common responses generated by others.

• Utilizing prompts that force Chat GPT to respond from an expert's perspective can provide interesting ideas for topics.

Alternatives to using Chat GPT for pitch generation

• Instead of relying solely on Chat GPT, contributors can explore other methods such as brainstorming or seeking inspiration from personal experiences.

• Engaging with industry experts or conducting thorough research can also lead to unique and valuable pitch ideas.

Utility of Chat GPT for Non-experts

The speaker discusses the utility of using Chat GPT for non-experts in various industries.

Expanding possibilities with Pro writer

• While not everyone is an expert in every field, tools like Pro writer combined with personal knowledge can expand writing capabilities.

• Trying out different prompts with Chat GPT can generate new ideas and perspectives that may not have been considered before.

The Double Google Method

The speaker introduces the "Double Google" method as an alternative to relying on Chat GPT or traditional search results.

The Double Google Method

• The Double Google method involves starting research from page three of search results instead of relying on the first two pages.

• This approach encourages writers to explore deeper and find unique information that is less likely to be duplicated by others.

Using YouTube for Research

The speaker discusses how YouTube can be a valuable tool for research and gathering information.

Leveraging YouTube Videos

• YouTube can provide helpful answers and insights that can be used for research purposes.

• Watching videos on YouTube, even at double speed, can give a rough idea about unfamiliar concepts.

• It serves as a tool for inspiration, generating ideas, and summarizing topics.

• However, it is important to avoid directly copying answers from YouTube or any other source.

Summarizing and Improving Writing

The speaker shares a tip on using tools to summarize and improve writing.

Enhancing Writing Skills

• When writing lengthy content, it is beneficial to use tools that help in summarizing the text effectively.

• By copying the content into such tools, one can identify ways to make it better and more concise.

• This approach provides a better understanding of how to formulate responses or summaries.

Using YouTube Research Tip

The speaker acknowledges the usefulness of using YouTube as a research tool and suggests sharing this tip with others.

Utilizing YouTube for Research

• Many affiliate bloggers may include biased opinions in their content to drive sales.

• However, YouTube remains an excellent resource for exploring unfamiliar topics until Chat DBT came out.

• Sharing the tip of using YouTube as a research tool with the Jolly team could be beneficial.

Identifying Chat GPT Responses

The speaker discusses how to spot responses generated by Chat GPT and emphasizes the importance of authenticity in journalism.

Spotting Generated Responses

• Copy-pasting or ripping answers directly from Chat GPT is easily noticeable.

• Patterns can be observed in responses that indicate the use of Chat GPT or similar tools.

• As a journalist or reporter, it is crucial to filter out such generated responses and prioritize authentic ones.

• Google's guidelines on expertise, authority, and trustworthiness (EAT) can serve as a reference for evaluating responses.

Importance of Authenticity and Experience

The speaker emphasizes the significance of authenticity and real experience in providing valuable responses.

Demonstrating Authenticity

• Responses should showcase real experience or authenticity to add value to the content.

• Being able to demonstrate expertise, value, and experience aligns with Google's EAT guidelines.

• Journalists and reporters should be more selective in choosing responses suspected of being generated by Chat GPT.

Identifying Generic Responses

The speaker discusses how generic responses can be easily identified when reviewing pitches.

Identifying Generic Statements

• Reviewing thousands of pitches reveals patterns in generic statements used by multiple respondents.

• Specific numbers, roles, websites, or companies mentioned are indicators of authentic responses.

• However, generic statements like "a lot of experience" raise suspicions about the response's authenticity.

Contact Information

The speaker shares their contact information for further inquiries or assistance.

Contact Details

• The speaker is active on Facebook and occasionally on LinkedIn.

• Their main websites are hyperweb.co.nz (outdated) and SEO training dot Co dot NZ (limited content).

• Interested individuals can reach out for additional questions or support.