The One Person Business Roadmap (99% Make This Mistake)

Name: The One Person Business Roadmap (99% Make This Mistake)
Uploaded: 2022-12-18T18:44:26.000Z
Duration: 1 h 22 min 20 s

The One Person Business Roadmap

In this video, the speaker provides a roadmap for one-person businesses. They discuss different stages of growth and provide insights on how to monetize your business.

Introduction

The video is part of a series on one-person businesses, AI, and digital economics.

The speaker emphasizes that each business journey is unique and warns against comparing yourself to others.

Productizing Yourself

Digital Economics is a self-paced course that teaches you how to productize yourself.

The course includes templates for creating your brand, writing content, systemizing it, creating a product or service, making it profitable from the start with zero experience.

You can grow your brand with content, lead people into your product or service and automate promotion so you can consistently make sales.

Growing Your Business

To grow your business as a one-person creator or entrepreneur, you need to have skills in social media marketing.

You can create an offer ladder of valuable products and services that allow you to pull in income while doing what you enjoy.

Leverage digital tools to decrease the time spent fulfilling products or services.

Conclusion

The speaker emphasizes the importance of leveraging digital tools for growth and monetization.

They encourage viewers not to get trapped in one specific stage but instead continue to evolve their business.

Getting in front of a celebrity

The speaker talks about how they can potentially persuade celebrities to purchase web design services from them and promote products or services to their audience.

Potential income from social media

The speaker can reach ten times the number of followers they have because of the network effect.

They estimate that if every person following them had 500 followers, then they could potentially reach 500,000 people.

The speaker has multiple people with over 100,000 follower audiences following them, which means they have a lot more potential traffic than just those 500,000 followers.

The speaker can increase or decrease their income as much as they want depending on how much they want to work and what new projects they are working on.

Making money through social media

The speaker mentions that marketers on social media advise against gaining too many followers but disagrees with this advice.

The speaker estimates that they could make $50,000 in 24 hours and even more if they wanted to push it further.

On special occasions like Black Friday, the speaker made $139,000 in the course of three to four days.

Understanding Personal Branding

This section discusses personal branding and how it relates to individual goals.

Eternal markets

There are four eternal markets - health, wealth, relationships and happiness.

These markets are where all burning problems exist because they are survival-based or self-actualization based.

Creating a compelling angle for marketing

The speaker explains that targeting relevant, profitable and evergreen markets is how to create a compelling angle for marketing.

The speaker emphasizes the importance of pursuing genuine curiosity to become irreplaceable in your niche.

Pursuing Curiosity

This section discusses how pursuing genuine curiosity can help individuals stand out in their niche.

Pursuing genuine curiosity

Pursuing genuine curiosity makes an individual unique and helps them stand out in their niche.

Most people cannot pursue their curiosity consistently or full-time because their attention is being manhandled by their base psychological needs, self-actualization.

Building Your Personal Monopoly

In this section, the speaker discusses how to build your personal brand and create a unique story that sets you apart from others. He emphasizes the importance of documenting your journey, pursuing curiosity, and helping others along the way.

Creating Your Unique Story

Stories are what sell and help humans make sense of the world.

Marketing and sales are tactics based on human psychology that imply a transformation through storytelling.

It's important to deliver on promises made in marketing or else it becomes a scam.

Sharing your own story online while providing valuable information creates a personal monopoly or mentor monopoly.

Pursuing Curiosity and Helping Others

Self-actualization involves passing on lessons learned to help others get there faster.

Pursuing creativity, innovation, and discovery through curiosity will take us into the next phase of evolution.

After solving selfish needs, selflessness is key to unlocking potential for creative problem-solving.

The Importance of Distribution in Business

In this section, the speaker discusses the concept of distribution in business and how it can lead to freedom. He explains three types of distribution: built, borrowed, and bought.

Understanding Distribution

Digital leverage is important but not many people talk about distribution from a creator business perspective.

Building distribution involves growing an audience on social media while retaining them.

Borrowed distribution involves leveraging someone else's platform or audience for exposure.

Types of Distribution

Built Distribution

Built distribution involves growing an audience on social media while retaining them.

It is important to deplatform your audience and move them to a platform you own.

Borrowed Distribution

Borrowed distribution involves leveraging someone else's platform or audience for exposure.

It is important to have a clear value proposition when borrowing distribution.

Bought Distribution

Bought distribution involves paying for advertising or promotion.

It is important to have a clear understanding of the metrics and ROI when buying distribution.

Building Distribution

In this section, the speaker discusses the three ways to build distribution for your brand.

Three Ways to Build Distribution

Building distribution involves creating a community and continuously feeding them with valuable content.

Borrowing distribution involves getting on someone else's podcast or paying for a podcast sponsor. It also includes being mentioned in someone's newsletter or doing a guest post on someone's blog.

Buying distribution involves paying for ads like Google, Facebook, Instagram, etc. You can also pay for shoutouts from people to borrow their audience.

Mental Monopoly

In this section, the speaker talks about mental monopoly and how it helps you stand out among others.

Mental Monopoly

Having great ideas that people tie to you is what creates a mental monopoly. Consistently putting out good ideas that stick in people's heads will make them think of you when they come across something related to that idea.

This makes you unique among those who put out generic content and quotes.

Focus on Building Your Own Distribution

In this section, the speaker emphasizes why building your own distribution is important.

Importance of Building Your Own Distribution

Out of all three ways of building distribution, focus on building your own because it is in your control.

The speaker shares an image of his current distribution network which consists of growth (Twitter, Instagram, LinkedIn), authenticity (podcast, YouTube newsletter, blog SEO), and authority (course cohort and community).

Building authority can be achieved through a product that allows people to buy from you and invest in you.

Income, Lifestyle, and Freedom

In this section, the speaker talks about how income, lifestyle, and freedom are limited by the amount of time your products take to fulfill.

Income, Lifestyle, and Freedom

With a projected 62% of jobs being threatened by automation in the next decade, it makes sense that the highest paid individuals will be the ones that leverage their mind's creative ability.

The speaker shares how you have a $100k product in your head based on your knowledge and experience.

Your income, lifestyle, and freedom are limited by the amount of time your products take to fulfill.

The Importance of Productizing Your Business

In this section, the speaker emphasizes the importance of having a product in place as you grow your business. He explains that without a product that can sell, fulfill and maintain itself while you sleep, an influx in traffic could lead to problems.

Why You Need a Product

Without a product in place as you're growing, an influx in traffic could lead to problems.

If you don't have a product that can sell, fulfill and maintain itself while you sleep, then taking on more customers will be difficult.

It's better to productize your business so that you can control your own time and take on more customers.

The more people you help with your product, the more leverage you have.

Authors vs Agencies: The Power of Ideas

In this section, the speaker compares authors to agencies and explains why authors have more leverage than agencies. He also emphasizes the importance of valuable ideas and how they occupy mental real estate.

The Power of Ideas

Authors have more leverage than agencies because their ideas are in more people's hands.

Valuable ideas are relevant, understandable and actionable to the point of being spread without personal effort.

The more perspective-shifting ideas that you put out into the world, the more mental real estate in the collective psyche you are going to occupy.

Leveraging Internet Content for Mental Real Estate

In this section, the speaker discusses how internet content is ideal warfare on mental real estate. He explains that valuable ideas are more important than catching attention or having the most followers.

The Importance of Valuable Ideas

Internet content is ideal warfare on mental real estate.

Valuable ideas are more important than catching attention or having the most followers.

You can get incredible ideas just by skimming high-performing content on platforms like YouTube, Medium and Twitter.

Understanding the Evolution of Your Journey

In this section, the speaker emphasizes the importance of understanding the developmental stages of your journey as a creator. He explains that each stage has a certain set of opportunities available to them based on their skills, experience and expertise.

Developmental Stages for Creators

Each stage has a certain set of opportunities available to them based on their skills, experience and expertise.

A stage one creator cannot send out an email and make $50,000 on demand. They have to put in the reps and slowly build authority over time.

There can be different stages with different aspects, but these are what the speaker has noticed as common patterns in the creator business.

Understanding Social Media Growth

In this section, the speaker explains that social media growth is a skill that can be practiced and not just a matter of luck. The focus for beginners should be on creating high-performing content.

Creating High-Performing Content

Posting whatever you feel like won't lead to growth. You need to understand what leads to growth.

Study hyper-performing content by looking at popular videos or tweets and understanding why they did well.

Follow social media accounts that you aspire to be like and look at their content to see which ones do better than others.

Use tools like Tweet Hunter or Timex to look at top tweets and understand why they did well.

Using Content Templates as Training Wheels

Use templates from social media courses to structure your writing or posts for more engagement.

Copy and paste certain tweets into a note and use the structure of the tweet as a way to write other tweets.

Short Form Growth and Idea Validation

Focus on short-form growth such as tweets, reels, tiktoks shorts, Instagram post, LinkedIn posts.

Put out a bunch of ideas on Twitter, see which ones do best, then turn them into a newsletter or YouTube video.

Attack long-form platforms with validated ideas that come from short-form platforms.

Trapped in Stage One

If you get trapped in stage one (having lots of followers but zero loyalty), you end up obsessed with engagement and never bother creating a product or service.

Medium Leverage Creators

Once you hit 10K followers, you should feel like you have the social media growth game down and can continue growing.

Don't wait until this point to monetize.

Making $100,000 a Month: Direct Response Marketing and High Ticket Offers

In this section, the speaker talks about how he was inspired to make $100,000 a month after seeing someone else do it. He emphasizes the importance of learning direct response marketing and building high ticket offers.

Learning Direct Response Marketing

Learn direct response marketing as soon as possible.

Direct response marketing is what made people like Alex Formosa rich before they started giving everything away for free.

Study books like Cash for Tithing and go down a Google rabbit hole of direct response marketing and copywriting to get results.

Transition into a more authentic voice while still maintaining the principles of direct response marketing.

Building High Ticket Offers

Build a high ticket offer when you have around 10,000 followers because you don't have a large enough audience to sustain an income with low ticket products.

Create a coaching consulting or freelancing service that you can work your way up to charging $2500 to $5000 by stacking specific skills and applying them to a problem in a specific business.

Reach out, present the perfect solution to the perfect person, actually get them results, and then turn that system into a product that you can use to sell that product later on.

By the time you reach 80,000 - 100,000 followers or stage three, you're in a very good place to monetize from products alone or just decrease the amount of time spent on client work.

Building a High-Leverage Creator Business

In this section, the speaker discusses how to build a high-leverage creator business by branching into long-form content and productizing your services.

Landing Four Clients at $2500 per Month

To become a high-leverage creator, you should have enough time and skill to land four clients at $2500 per month.

Branching into Long-Form Content

To create depth and authority behind your highest performing topics, start creating long-form content such as newsletters, YouTube videos or podcasts.

This depth will lead to more authentic sales rather than relying on direct response copywriting.

Doubling down on what's going right with your content will raise the levels of awareness in marketing for potential customers.

Becoming a High-Leverage Creator

Stage three creators are high-leverage creators who have survived, mastered their craft, developed their ego and pursued multidisciplinary study.

Incorporating complementary skills or interests can individualize you and reduce saturation in the market.

Productize your services by building a network and leveraging results from the high-ticket service that you built.

Repositioning Your System for a Broader Audience

In this section, the speaker advises creators to reposition their system and method for getting results towards a broader audience at the beginner level. They should leverage their huge audience and use their results as initial social proof.

Refine Your Ideas and Diversify

In stage one, 80% of content should be focused on growth.

In stage two, incorporate more authority or authenticity-based content with depth and long-form.

In stage three, prioritize long-form content to develop big ideas that stick in people's heads or mental monopolies.

Use your best ideas to diversify your audience across different platforms.

Networking with Bigger Players

Network with bigger players by DMing people with 100000 to 1000000 followers and get on their good side.

Reach out to big accounts on other platforms, show them you add value with your following and time in the game, offer an exchange of services, shares or money to help grow optimally.

Prioritize Longform Content

Reposition yourself more towards a synthesizer by developing those big ideas that stick in people's heads or mental monopolies.

Pursue what interests you. Study the big picture ideas of those interests. Write not the minor details but study the big picture ideas when you read books.

Content Synthesis

In this section, the speaker talks about how to create long-form content by connecting ideas and experiences. He also mentions building software to help with content synthesis.

Note Patterns Based on Your Experience

Use your experience to connect the dots between ideas and concepts.

Create your own versions of processes, philosophies, and concepts.

Name your own systems and processes based on what works for you.

Take Pieces of Long Form Content for Short Form Content

Use long-form content as inspiration for creating short-form content.

Apply your interests to your expertise to create unique content that is difficult to replicate.

Principles vs Methods

Grasp principles in order to successfully select your own method.

Don't take the speaker's methods as law; question them, test them, and come up with better solutions if possible.

Never Stop Learning and Evolving

The main lesson from this video is to never stop learning, building, and evolving.

Distraction and comfort are the only things that can get in your way.

Self-actualize, self-monetize, and self-transcend.

Digital Economics Masterclass

In this section, the speaker promotes his digital economics masterclass which includes all of his systems for running a business as well as a notion template. He also mentions his two-hour writer program which teaches how to write content.

Digital Economics Masterclass

Includes all of the speaker's systems for running a business.

Comes with a notion template for organization.

Links available in the video description.

Two-Hour Writer Program

Teaches how to write content effectively.

Part of digital economics package but can be purchased separately.

Subscription and Free Courses

In this section, the speaker talks about the subscription and free courses available on their channel.

Subscription and Free Courses

Subscribers can join for five bucks.

The power planner and seven Days to Genius ideas challenge are both free and almost full-fledged courses.

Conclusion

In this section, the speaker concludes the video.

Conclusion

The speaker asks viewers to like, subscribe, and leave a comment.

If viewers are not interested in anything mentioned earlier, they should at least leave a comment with their thoughts.

The speaker promises that the next video will be good.