Gemini's New Google Maps Update Created 4 New Ways To Make Money Online

Gemini Updates in Google Maps: What You Need to Know

Introduction to Gemini and AI Integration

• The recent updates in Google Maps, particularly with the integration of Gemini, are significant. Apple has announced that all iPhones using Siri will now operate on Gemini.

• Small businesses are facing challenges as they no longer have control over how they are recommended by AI search tools like Gemini.

The Conflict for Small Businesses

• Many business owners mistakenly believe traditional ranking methods still apply, while AI tools like Gemini are changing the landscape of visibility and recommendations.

• There is a growing conflict between small businesses wanting to be recommended and their lack of understanding on how to influence these new AI-driven recommendations.

Insights from the Speaker's Experience

• The speaker shares personal success metrics, having generated $1,000 in revenue within a few days and $50,000 over 30 days solely from small business clients.

• Emphasizes that his income comes exclusively from helping small businesses improve their online visibility through optimization strategies.

Strategies for Improving Business Visibility

• The video aims to provide insights into attracting small businesses interested in enhancing their AI visibility through audits and tools.

• A free four-part training series is offered to help viewers learn tactics for acquiring clients who need assistance with online visibility.

Overview of Upcoming Topics

• Key topics include updates on Gemini Navigation, partnership details with Apple, opportunities presented by AI in Google Map searches, and actionable steps for monetizing these insights.

• Discussion will cover creating trust audits for small businesses and providing an email template aimed at converting leads into paying customers.

Detailed Breakdown of Gemini Navigation Updates

• Recent updates focus on enhancing navigation experiences; users can interact with Gemini as if conversing with a friend during travel.

• New features allow users to ask questions about their surroundings hands-free while walking or cycling, making it easier to find nearby restaurants or attractions based on real-time data.

Understanding Google's Gemini and Its Impact on Business Visibility

The Role of Google in Providing Recommendations

• Users are increasingly relying on Google to provide recommendations based on their intentions, such as finding restaurants or service providers.

• Google's responses are powered by its new technology, Gemini, which enhances the recommendation process.

Features of Google Maps and AI Integration

• A new feature in Google Maps called "Know Before You Go" summarizes business information using data from various sources like reviews and chat conversations.

• Businesses should ensure they have comprehensive information available for potential customers through these AI-driven features.

Answer Engine Optimization (AEO)

• The concept of Answer Engine Optimization is introduced, focusing on how businesses can improve their visibility in search results.

• AEO is compared to traditional Search Engine Optimization (SEO), with monthly retainers ranging from $500 to $3,000 for ongoing optimization services.

Importance of AI Trust Audits

• The speaker emphasizes the need for businesses to understand how they can be found through AI searches and offers insights into conducting AI trust audits.

Partnership Between Apple and Google

• A significant partnership between Apple and Google has been announced, where Siri will utilize Google's Gemini technology for improved performance.

• This collaboration aims to enhance Siri's capabilities, making it more personalized and effective in responding to user queries.

Implications for Business Owners

• With the integration of Gemini across devices globally, businesses that do not optimize for AI search risk becoming invisible online.

• Many business owners are unaware of how to improve their visibility in AI searches, presenting an opportunity for service providers to assist them.

Understanding the Shift in Online Business Search

The Impact of AI and Search Engines on Business Visibility

• Businesses are experiencing a significant change in how they are found online, influenced by various tools including Google search, AI tools like ChatGPT, and voice search technologies.

• If businesses cannot be discovered through AI searches, they risk losing revenue. This highlights the critical importance of optimizing for these new search paradigms.

Importance of Answer Engine Optimization (AEO)

• The speaker emphasizes that if you offer SEO or Google Ads services but do not include AEO as an upsell, you are missing out on potential income opportunities. AEO focuses on optimizing for answers provided by AI-driven searches.

• There is a growing receptiveness among business owners to discuss their visibility in AI searches, making it an opportune time for marketers to engage with them.

Engaging Small Businesses

• Many small business owners feel overwhelmed by the concept of AI and often experience "AI guilt," knowing they should be utilizing these tools but lacking direction on where to start. This creates an opportunity for marketers to step in and offer assistance.

• The speaker plans to provide strategies for building a lead list and conducting trust audits using platforms like Manis or High Level, which can help convert leads into clients effectively.

Building a Lead List

• To create a high-quality prospecting list, the speaker suggests using Google's Gemini tool to identify small businesses that fit specific criteria within targeted industries such as activity/tour operators and home service providers in Maui.

• Focusing on small businesses is strategic; they typically have decision-making power without needing extensive approvals from boards or committees, allowing for quicker transactions when offering services like audits or optimizations.

Crafting Effective Outreach Strategies

• The speaker encourages viewers to comment below for access to a refined prompt document designed for generating leads via Gemini, emphasizing its utility in identifying local businesses needing optimization services.

• By organizing data into tables with essential columns (business name, URL, niche), marketers can streamline their outreach efforts effectively targeting decision-makers within those organizations.

Understanding Island Time and Its Impact on Local Businesses

The Concept of Island Time

• The speaker discusses how "island time" affects local businesses, particularly in Hawaii, where punctuality is often disregarded.

• Emphasizes that this cultural attitude can lead to neglect of digital storefronts by business owners.

Building a Lead List

• Introduction to the importance of having a structured lead list for outreach efforts, including essential details like business name and contact information.

• Mentions using tools like Manis AI to generate lead lists efficiently, highlighting its cost-effectiveness with one free search per day.

Utilizing Technology for Lead Generation

• Reflects on past methods of manual labor for building lead lists, which were costly and time-consuming compared to modern tools.

• Shares a success story from a community member who utilized AI tools to secure clients quickly.

Conducting Business Audits

Importance of Due Diligence

• Stresses the need for due diligence when evaluating potential leads by researching their online presence.

• Identifies key indicators such as outdated websites or lack of modern features (e.g., chat widgets).

Analyzing Potential Leads

• Describes an example of an outdated business website that lacks essential functionalities, indicating a strong candidate for improvement services.

Leveraging High Level Software

Features and Benefits

• Introduces High Level as a comprehensive software suite that aids in client acquisition through various marketing tools.

• Highlights the prospecting feature within High Level that simplifies conducting audits previously charged at $500.

Streamlining Audits with Technology

• Explains how High Level integrates with Google Maps for efficient searches and audits, enhancing the process of identifying potential clients.

AI Trust Audit and Business Visibility

Overview of AI Trust Audit

• The AI trust audit provides an overall score for businesses, which can be shared via a link. This allows clients to view the report on any device, enhancing accessibility.

• An example is given where a business owner receives a report indicating low visibility in AI searches like ChatGPT and Gemini, highlighting areas for improvement.

Key Findings from the Audit

• A 38% overall score indicates poor performance; critical issues include lack of chat widgets, unresponsive reviews, and an incomplete Google business profile.

• The speaker emphasizes that these findings represent ideal opportunities for service providers to assist businesses in improving their online presence.

Strategies for Improvement

• The speaker shares insights from ten years of experience in search engine optimization (SEO), introducing Google's new tool called "guided learning" as a resource for optimizing business visibility.

• This tool offers direct guidance on how to enhance visibility within Google's AI search algorithm, marking a significant shift in how SEO information is disseminated.

Importance of Staying Updated

• Historically, Google has not publicly shared methods to manipulate their algorithms; this new transparency could change the landscape of digital marketing strategies.

• The speaker encourages viewers to engage with provided resources and training materials related to improving AI search visibility.

Community Engagement and Resources

• Viewers are invited to access links shared during the live session, including free training resources that provide additional tools for conducting audits and building lead lists.

• Participants are informed about bonus documents available upon signing up for training sessions, which include standard operating procedures (SOPs) for enhancing AI search visibility.

Recap of Key Concepts Discussed

• A summary reiterates the importance of being mentioned in AI searches; businesses lacking this exposure risk losing customers and revenue.

• The discussion includes practical steps such as creating trust audits and utilizing email templates designed to reach out effectively to potential clients regarding their online presence.

AI Tools and Strategies for Business Growth

Introduction to AI Recommendations

• The speaker offers to share a screen recording showcasing Google's AI recommendations, emphasizing the availability of an AI trust audit.

• Mentions that joining the fast track provides access to various documents and bonus materials.

Partnership with Similar Web

• Discussion on Manis' partnership with Similar Web, a data company used for gathering competitor website metrics.

• Highlights the ability to obtain important information about competitors without needing direct access to their websites.

Utilizing Manis AI for Audits

• The speaker demonstrates how to use Manis AI to create a client audit, focusing on simplicity and clarity in communication.

• Emphasizes the importance of presenting audits in Word document format rather than overly polished formats, which may deter clients.

Insights from Client Audits

• Shares an example audit introduction aimed at showing potential gaps in a client's online presence and opportunities for customer acquisition.

• Discusses traffic insights revealing that many visitors already know the business name but are not finding it through organic searches.

Importance of Organic Search Visibility

• Stresses the need for businesses to appear in search results when potential customers look for services like solar installations.

• Points out that while some traffic comes from known names, there is significant room for growth through improved organic rankings.

Competitor Analysis and Positioning

• Compares client performance against competitors, highlighting areas where competitors outperform them online.

• Advises positioning oneself as a solution provider who can help improve visibility against competitors diplomatically.

Building Confidence in Service Offerings

• Encourages viewers lacking confidence in improving website visibility or Google presence to seek assistance and build their skills.

Google’s Guidance on SEO Strategy

• Shares advice from Google regarding strategies needed for businesses to show up effectively in Google AI overviews beyond traditional keywords.

AI Overview and Google Business Profile

Importance of SEO in AI-Driven Search

• The AI overview is part of Google's Search Generative Experience (SGE), which utilizes well-ranking websites. Traditional SEO principles remain crucial, necessitating a website and quality content.

• A Google Business Profile is essential for visibility; the guided learning feature helps users understand its importance and how to set it up.

Starting Points for Beginners

• New users should focus on two main areas: establishing a Google Business Profile and structuring website content correctly. This simplifies the initial steps for those with no prior experience.

• Users can ask specific questions about optimizing their profiles or understanding related concepts, leveraging the guided learning feature effectively.

Value of Guided Learning

• The guided learning feature can replace traditional courses by providing direct answers to optimization queries, making it accessible for all levels of expertise.

• Practical tactics shared in training sessions are derived from real-world experience in local marketing, emphasizing hands-on knowledge over theoretical approaches.

Client Acquisition Strategies

• Confidence in helping clients improve their AI visibility can be built through direct engagement with Google's tools and resources.

• Utilizing platforms like Go High Level allows users to perform optimizations directly within the tool, streamlining client management processes.

Enhancing Google Business Profiles

• Go High Level provides structured guidance on improving Google Business Profiles, including a checklist of 16 tasks that simplify the optimization process.

• Reviews play a critical role in enhancing business recommendations; implementing review requests through software tools can significantly boost visibility.

Monetizing Services Through Software Tools

• Setting up automated review requests using customer lists can create additional revenue streams as business owners are willing to pay for these services.

• Integration with payment systems like Stripe facilitates easy invoicing and payment collection from clients after service delivery.

Conclusion and Next Steps

• The session emphasizes practical applications of learned strategies while encouraging participants to engage further with provided resources and tools.

Understanding the Value of Software Tools

Importance of Investment in Software

• The speaker emphasizes the necessity of investing $99 for a software suite that aids in client acquisition, highlighting its ongoing utility throughout the month.

• The speaker clarifies their intent to provide valuable training and resources while promoting Go High Level, which offers a 30-day free trial. They only earn if users continue after this period.

Training and Resources Offered

• Acknowledgment of success stories within the community, showcasing individuals who secured clients by following provided training.

• Introduction of a free four-part FastTrack training program with an optional VIP upgrade priced at $27 for additional resources like videos and templates.

Community Engagement and Support

• The speaker reassures participants that they can succeed without the VIP upgrade, as all essential information is available in the free training.

• Encouragement for community interaction through streaming software to address questions directly from participants.

Opportunities in AI and Business Visibility

• Discussion on leveraging AI tools to assist businesses lacking online visibility, comparing it to past opportunities when websites first emerged.

• Invitation to join a newly created AI control room community focused on practical strategies for monetizing AI tools without theoretical distractions.

Building Confidence and Skills

• The speaker encourages those feeling uncertain about their abilities to engage with Google's Gemini guided learning section for skill development.

• Suggestion for participants to undertake test projects or case studies by offering services for free initially, building confidence through real-world application.

Client Retainers and Business Growth

Overview of Client Retainers

• The speaker discusses their active client list, highlighting approximately 50 clients on monthly retainers, generating a total income of $2,997 per month from one client and $9.97 from another.

• Monthly retainers include services like search engine optimization (SEO), AI optimizations, Google advertising, and campaign management through HighLevel.

Importance of Ongoing Services

• Emphasizes the necessity for continuous optimization in SEO due to competitive pressures; businesses must regularly update content and engage with customers to maintain visibility.

• The speaker notes that maintaining only 50 clients has led to building a multi-million dollar business through consistent monthly payments.

Industry Insights: Google and Apple Partnership

• Discusses the partnership between Google and Apple regarding default search engines in Safari on iPhones, indicating ongoing collaboration between major tech companies.

• Mentions Siri's integration with Gemini for information retrieval, showcasing advancements in voice AI technology.

Advertising Strategies Using HighLevel

Running Ads Through HighLevel

• Acknowledges that users can run Google ads via HighLevel; encourages viewers to explore the platform’s support portal for guidance.

Community Engagement

• Shares personal experiences about feeling isolated in discussions about digital marketing within social circles; highlights common challenges faced by professionals in this field.

Lead Generation Techniques

Importing Leads into HighLevel

• Provides instructions on how to download leads using Gemini and import them into HighLevel via CSV files for effective contact management.

Email Marketing Practices

• Describes recent email campaigns focused on AI SEO trends; emphasizes practical experience as a differentiator from other content creators or gurus.

Business Success Metrics

Achievements and Results

• Reports acquiring four new clients last month with retainer fees ranging from $1,000 to $4,000 each; attributes success to having a dedicated team including salespeople and specialists across various domains.

30 Days Free with High Level

Special Offer for New Users

• A special link is available for 30 days of free access to High Level, which includes a live boot camp session.

• The boot camp allows users to set up their business on High Level and get real-time answers from experts.

Engaging with the Community

• Nick Ponty encourages viewers to connect via Instagram for questions and discussions about growing their businesses.

• The topic of finding clients will be a recurring theme throughout the year, focusing on effective strategies and tactics.

Utilizing AI in Business

Importance of AI Strategies

• As AI technology evolves, the effectiveness of foot-in-the-door tactics will increase, especially for outdated businesses not yet using AI.

• Businesses can now create social media content using AI tools within High Level, eliminating the need for traditional production teams.

Monetizing Social Media Services

• Companies can charge between $500 to $1,000 per month for social media posting services based on frequency and platforms used.

• An example is shared where a community member earns $150 monthly by posting twice a week for a client, demonstrating practical application of these strategies.