Madres que trabajan desde el móvil en TVE

Impact of Crisis on Women in the Workforce

Overview of the Current Situation

• The crisis has led to approximately 20 companies closing daily, significantly affecting employment opportunities for women.

• A platform called "Mamis Digitales" was created in response to a company closure that predominantly employed mothers, highlighting the challenges faced by working mothers.

Founding of Mamis Digitales

• The founder, who valued telecommuting and family balance, sought to support affected mothers by partnering with another individual to establish Mamis Digitales.

• Personal sacrifices were made by mothers who had to choose between their careers and family life, leading them to seek alternative work arrangements.

Empowering Mothers through Community Management

Mission and Structure of Mamis Digitales

• Mamis Digitales is an online community aimed at training mothers as professional community managers and connecting them with businesses needing their skills.

• The program recognizes untapped talent among mothers who struggle to balance childcare with professional aspirations due to traditional job structures.

Training Methodology

• Participants undergo a four-month training program designed for mobile devices, allowing flexibility in learning while managing family responsibilities.

• Success stories emerge from participants who have transitioned into roles managing social media for various clients after completing the program.

Statistics on Women's Employment Challenges

Employment Data Insights

• In Spain, there are 8 million working women; half have had to decline job opportunities simply because they are mothers. This statistic underscores systemic barriers faced by women in the workforce.

• Over 150 women have joined Mamis Digitales; among those who completed the program, 80% secured jobs through connections facilitated by the community.

Personal Experiences and Aspirations

• Participants share personal narratives about overcoming unemployment and finding new career paths that allow them more time with their children while pursuing professional goals. One participant highlights gaining three clients shortly after starting her journey with Mamis Digitales.

• There is a strong emphasis on valuing time over money; participants aspire for future generations of daughters not to experience workplace pressures related to presence or availability but rather embrace independence and choice in their careers.

Vision for a Better Future

Goals for Change

• The overarching dream expressed is creating happier mothers which translates into happier children, ultimately contributing towards building a better world where women's contributions are recognized without compromising family life. One significant statistic shared indicates that one in two working women has given up job opportunities due to motherhood-related challenges—highlighting ongoing issues within gender equality in employment contexts.