Product Videos Can Improve Sales - Here's How | Ask Printful
Adding Product Videos to Your Online Store
In this episode of Ask Printful, the experts discuss the importance of adding product videos to your online store and provide tips on how to create them.
Why Add Product Videos?
- Including product videos can increase conversion rates by 80%.
- Product videos allow customers to analyze products from all sides and imagine themselves wearing them.
- Major brands like Asos, H&M, and Adidas already include product videos in their listings.
How to Get Product Videos
- Printful offers free production footage that can be downloaded from their website.
- If you need a different product video, you can create your own.
Tips for Creating Great Product Videos
- Make sure the video speaks to your niche and represents your target audience.
- Check the video requirements for file size, dimensions, and theme compatibility before filming.
- Create a shortlist of all the videos you plan to film on a specific day.
- Check out competitor's product fit videos for inspiration.
- Order multiple product samples at once to save time.
- Scout for a filming location that fits your needs (e.g. large windows with natural light).
Filming Process Example
- You can create a product video on a budget using just your phone.
- Film shots that show how the product looks on the body from different angles (e.g. front, side).
- Capture details shots of collar adjustments, cuff adjustments, etc.
Creating a Video for Your E-commerce Store
In this section, the speaker explains how to create a video for your e-commerce store.
Uploading and Editing Shots
- Upload all shots to an editing app of your choice.
- If working on mobile, try Canva or DJI Mimo.
- Putting the video together should take roughly 10 minutes.
- After finishing, export it and add it to your store.
Conclusion
- The process is easy and straightforward.
- Subscribe to the channel for more videos about Ask Printful.
Asking for Feedback
- Encourages viewers to share their thoughts in the comments below.
- Asks professional videographers about their approach to creating videos for e-commerce.