Copywriting Tips: How To Write The Perfect Sales Pitch

Writing the Perfect Pitch

In this video, Alex shares her 4 P's to writing the perfect pitch. She emphasizes the importance of knowing your prospect and addressing their objections before presenting your offer. The first P is "The Pivot," which involves transitioning from pain to solution before introducing your product.

The Pivot

• Many copywriters make the mistake of going straight from pain to product without leading prospects through the solution first.

• Take time in your copy to thoughtfully introduce the unique solution you’ve discovered to help your prospects solve their biggest problem.

• Once a believable solution is clearly conveyed, all you have to do then is explain how and why you’ve made this solution faster, better, simpler or easier for your prospect.

• Use phrases like "I know this can be a lot to process" or "It’s hard to do this alone" before introducing your product.

The Promise

• Make sure that you're making a promise that resonates with your audience and addresses their specific needs.

• Be specific about what they will get out of using your product or service.

• Use social proof such as testimonials or case studies to back up your claims.

• Address any potential objections upfront.

The Picture

• Paint a picture of what life could look like after using your product or service.

• Use vivid language and storytelling techniques to create an emotional connection with your audience.

• Show them what's possible by sharing real-life examples of people who have used your product or service successfully.

The Push

• Create a sense of urgency by offering limited-time bonuses or discounts.

• Use scarcity to your advantage by highlighting the limited availability of your product or service.

• Make it easy for them to take action by providing clear instructions and a simple checkout process.

• Use a strong call-to-action that encourages them to take action now.

Communicating Your Unique Selling Proposition

In this section, the speaker discusses how to communicate your unique selling proposition and why you are selling it.

Why You're Selling It

• Customers are more likely to buy if you give them a hand in rationalizing why you’re making your offer in the first place.

• Address WHY you’re selling it beyond just making money.

• Build trust with your prospect by justifying and positioning your offer.

• Create a reason around a personal mission or company milestone.

Price Juxtaposition

• The value should always be greater than the price.

• Communicate the value up front so that the original price tag already seems like an amazing deal.

• Add on more premiums and free bonuses to bump up the value even more, further maximizing that value/price gap.

High-Priority

• Use genuine scarcity in your copywriting to make your offer seem limited in some way, and therefore harder to obtain.

• Scarcity gives your prospect a reason to buy right now.

• Design your pitch around real scarcity using four different types of scarcity.

Please give me a thumbs up below if you found this video helpful!