Fitness Influencer Wes Watson Tells His Life Story (Full Interview)

Name: Fitness Influencer Wes Watson Tells His Life Story (Full Interview)
Uploaded: 2025-11-09T20:30:07.000Z
Duration: 2 h 38 min 57 s

Wes Watson's Journey from Prison to Success

Early Life and Influences

Wes Watson introduces himself, sharing his background as a former major marijuana trafficker who turned his life around after serving a decade in prison.

He describes growing up in San Diego during the '90s, highlighting a culture of drug use and partying that influenced him from a young age.

By age 11, Wes was experimenting with smoking weed and by 14, he began dealing to support his habit and avoid costs.

Transition to Drug Trafficking

Wes emphasizes the importance of turning expenses into profitable ventures, suggesting that anyone can start businesses based on their needs or interests.

He reflects on how he transitioned from small-scale selling to significant trafficking due to his ambitious mindset and lack of restrictions from parents.

Movies like "Scarface" inspired him; he admired the lifestyle associated with crime and felt drawn to it.

High School Lifestyle

During high school, Wes flaunted wealth through luxury cars while making substantial money from drug sales without holding a traditional job.

He owned multiple luxury vehicles by senior year but prioritized accumulating wealth over material possessions at that time.

Family Dynamics

Despite coming from a stable two-parent household, Wes had to navigate hiding his illegal activities from them while still living at home.

His parents were somewhat aware of his dealings but did not intervene significantly; they accepted some aspects of his lifestyle.

Expansion of Operations

At one point, Wes began sourcing marijuana from Canada through connections in Orange County, indicating an expansion in his trafficking network.

The Journey of Drug Dealing and Addiction

Early Experiences in Drug Dealing

The speaker describes handling large quantities of vacuum-sealed cannabis, indicating a process where they would take on as much product as possible, often negotiating for more with suppliers.

They mention breaking down larger amounts (500 pounds) into smaller portions using a mailing scale and trash can, highlighting the informal methods used in their operations.

The speaker clarifies that they never bought drugs outright; instead, they operated on consignment, receiving products upfront without immediate payment.

A shift occurs where cash transactions are replaced by bartering with other goods, suggesting an evolution in how deals were structured within the drug trade.

The speaker emphasizes the importance of discretion in these dealings, noting that money is not transported back across borders to avoid detection.

Lifestyle and Substance Use

The speaker openly discusses their heavy use of marijuana during this period, describing it as a means to maintain normalcy amidst their chaotic lifestyle.

They acknowledge experimenting with various drugs beyond cannabis, including methamphetamine and opiates, illustrating a broadening scope of substance use over time.

When asked about the worst drug experience, the speaker identifies opiates as particularly damaging compared to stimulants like methamphetamine.

Descriptions of heroin use in prison highlight the extreme conditions surrounding addiction and its social implications among inmates.

The speaker reflects on their identity as an addict across multiple domains—not just substances but also activities like podcasting and making money.

Self-Awareness and Identity

They express a desire to live life fully while rejecting societal labels or expectations regarding behavior or preferences.

In response to questions about personal preferences (e.g., body types), the speaker asserts their complexity and refusal to conform to binary categories such as sexual orientation or physical attraction.

This discussion reveals deeper insights into how societal perceptions influence individual identities and self-expression.

This markdown file captures key moments from the transcript while providing timestamps for easy reference. Each bullet point encapsulates significant insights related to drug dealing experiences, lifestyle choices involving substance use, and reflections on identity.

Prison Life and Drug Dealing Experiences

The Reality of Prison Violence

Discussion on the extreme measures taken in California prisons to prevent homosexual acts, emphasizing that such actions could lead to immediate violence or murder.

Aspirations Beyond Crime

The speaker expresses a desire to be both wealthy and a family man, challenging the notion that one must choose between financial success and personal relationships.

Escalation Over Drug Money

A recounting of events leading up to a confrontation over $50,000 worth of drugs, highlighting the complexities of drug transactions and debts among associates.

Legal Troubles Arising from Accusations

The speaker reflects on being accused of assault related to drug money disputes, noting inconsistencies in the victim's multiple statements to police.

Arrest and Charges Overview

Details about the arrest by US Marshals for robbery and home invasion, including various serious charges like battery and burglary with enhancements due to multiple accomplices involved.

Violence in Drug Trade

Avoiding Violence as a Strategy

Comparison with other drug dealers like Freeway Ricky Ross who aimed to avoid violence as it attracts law enforcement attention, stressing its detrimental impact on illegal operations.

Critique of Public Figures in Drug Culture

Commentary on how some individuals exploit others' names for clout within the drug community, expressing disdain for those who seek fame through negative associations.

Legal Representation Challenges

Plea Deal Offers

The speaker discusses being offered a plea deal of three years but was unwilling due to prior joint suspensions affecting his decision-making process regarding time served.

Financial Downfall Leading to Legal Issues

An explanation of falling into financial hardship despite previous earnings from drug dealing, resulting in an inability to afford legal representation during critical moments.

Impact of Market Changes on Drug Trade

Shifts in Marijuana Market Dynamics

Insights into how changes in marijuana legality affected market prices and competition among sellers, leading many former dealers into financial struggles.

Guilty Verdict and Life Reflections

Initial Reaction to Guilty Verdict

The speaker expresses disbelief at the outcome of their trial, feeling that the case was implausible despite having more than enough resources to fight it.

Upon being found guilty, the speaker adopts a cinematic perspective on life, viewing their experiences as part of a movie narrative rather than a personal tragedy.

Transformation and Mindset in Prison

The speaker resolves to transform themselves physically while in prison, aiming to become the person they always wanted to be.

They emphasize respect for individuals who are tough and capable, suggesting that true authority comes from strength and experience rather than wealth alone.

Observations on Modern Behavior

The speaker reflects on contemporary social interactions, noting how people often provoke negative outcomes through their actions without understanding the consequences.

A specific incident is recounted where someone threatened them over social media due to jealousy regarding a romantic interest.

Loyalty and Personal Integrity

The speaker asserts their loyalty towards friends and highlights that many people struggle with maintaining integrity in relationships.

They discuss how others may project their insecurities onto them, leading to conflict due to feelings of inadequacy.

Prison Experience: From County Jail to State Penitentiary

Previous Jail Time

The speaker confirms prior jail time before this arrest, including charges related to assault and trafficking which resulted in a year-long county jail sentence.

Transitioning into State Prison

After serving time in county jail, the speaker describes moving into California State Penitentiary, highlighting significant differences between these environments.

Understanding Prison Dynamics

Discussion about protective custody (PC) versus general population (GP), explaining how most inmates opt for PC due to fear or debts incurred while incarcerated.

Gang Affiliations within Prison

The speaker elaborates on gang hierarchies within San Diego prisons, detailing affiliations such as "peckerwoods" and "southsiders," emphasizing strict segregation among different groups.

Understanding Prison Culture and Gang Dynamics

The Composition of Prison Groups

The speaker describes the diverse composition of prison groups, including blacks, northerners, and others such as Asians and Samoans.

Emphasizes the necessity for inmates to align themselves with a "car" or gang upon entering prison.

Learning the Rules of Engagement in Prison

New inmates must learn specific protocols for daily activities like showering to avoid conflict; improper behavior can lead to violence.

Detailed explanation of the showering process in prison: using shower shoes, soaping clothes while wearing them, and avoiding nudity to prevent disrespect.

Communication and Conduct in California Prisons

Highlights that there are established ways to communicate and behave within California prisons; signing is common for discreet communication.

Discusses how chaos in prisons is often driven by drugs and debts, with heroin being identified as the primary drug used by inmates.

Consequences of Disrespect Among Inmates

The speaker recounts an incident where he faced legal consequences after cutting another inmate's face due to perceived disrespect during a workout dispute.

Explains that allowing disrespect without retaliation could undermine one's standing among peers, particularly within racial groups.

Weapons and Violence in Prison

Describes creating a makeshift weapon (a "tomahawk") from a toothbrush with razor blades for self-defense or retaliation.

Recounts an altercation where he used this weapon during a cell fight but maintained silence about it afterward to avoid snitching.

The Reality of Concealing Weapons

Discusses the practice of "hooping," which involves concealing weapons internally for safety; reflects on the absurdity of some inmates' lack of understanding regarding this method.

Shares humorous anecdotes about other inmates’ ignorance regarding proper procedures for handling contraband items.

Understanding Institutional Dynamics and Personal Experiences

The Use of Green Dot Money Packs

The speaker discusses using Green Dot money packs, which are pre-loadable cards available at convenience stores like 7-Eleven. They mention dropping off three numbers for a total of $1,500 to acquire goods.

The speaker describes the immediate impact of this transaction, highlighting how it allows them to purchase items such as food and a phone quickly, showcasing their ability to navigate institutional systems effectively.

Perception of Power and Sophistication in Prison

The speaker expresses confidence in their institutional sophistication, claiming they can outsmart others within the prison system. They challenge the listener's understanding of their financial status and capabilities.

They emphasize a lack of limitations compared to others, stating that they see opportunities rather than barriers within the institution.

Violence Against Child Molesters in Prison

A discussion arises about the treatment of child molesters in prison, where they face extreme violence. The speaker notes that modern responses have shifted from marking offenders to outright killing them.

There is an acknowledgment that while many child molesters are placed in protective custody (PC), some may still be targeted if they are suspected of hiding something.

Gang Dynamics and Racial Tensions

The conversation touches on gang violence within prisons, particularly among Mexican gangs who are noted for being violent towards each other over debts or disputes.

The speaker reflects on their experiences with Southside gangs, indicating that direct conflict is often unrealistic due to significant numerical disparities between rival groups.

Personal Experiences with Violence and Drug Use

An incident is recounted where the speaker was involved in a minor riot resulting from personal conflicts. This led to physical harm when another inmate attempted to cut them.

The narrative shifts towards drug use during incarceration; the speaker admits to relapsing into substance abuse after initially staying clean. They describe how this affected their interactions and behavior within the prison environment.

Prison Life and Transformation

Experiences of Disrespect and Consequences

The speaker recounts an incident where he was disciplined (DPD) for fighting in a racially segregated area, highlighting the tensions within prison dynamics.

He describes feeling paranoid about theft after losing a significant amount of drugs, leading to accusations against fellow inmates, which reflects the distrust prevalent in prison environments.

The speaker confronts a bunkmate who snitched on him, emphasizing the code of silence among inmates and the repercussions of betrayal within that context.

He notes that even if someone believes they are doing right by reporting another inmate, it is still considered "ratting," showcasing the strict social codes in prison culture.

This incident marked a turning point for him; he realized he needed to change his life after facing consequences from his peers.

Turning Point and Self-Improvement

After being disciplined, he decided to transform himself, expressing a desire not to feel powerless again.

He began reading extensively as part of his self-improvement journey, indicating a shift towards personal development during incarceration.

The books mentioned include influential titles like Seven Habits of Highly Effective People and Meditations, which contributed to his mindset change.

Despite being aware of 48 Laws of Power, he refrained from reading it in prison due to its contraband status but acknowledged its potential value outside prison walls.

He discusses how understanding manipulative tactics can be beneficial but expresses discomfort with teaching others how to manipulate situations.

Lessons Learned Through Adversity

A key lesson learned was not to gloat over victories; humility is essential as boasting can lead to future losses or retaliation from others.

The speaker asserts that men often learn through shame and guilt rather than positive reinforcement, suggesting a harsh reality about male behavior in competitive environments.

While incarcerated, he managed to create an Instagram page despite potential repercussions from authorities, illustrating both defiance and adaptability within restrictive circumstances.

Life After Incarceration: A Journey to Success

The Struggles of Transitioning from Prison Life

The speaker reflects on the challenges faced after incarceration, emphasizing a determination not to return home and a defiance against authority figures who threaten consequences.

Discusses strategies for using a phone while under surveillance, indicating a clever approach to circumvent restrictions imposed by others.

Mentions debts owed to individuals in prison politics, highlighting the complexities of relationships and obligations formed during incarceration.

Finding Pride and Purpose Post-Incarceration

Upon release at 35 years old, the speaker expresses pride in personal growth, abstaining from drugs and alcohol, and focusing on self-improvement.

Shares how showcasing happiness on social media attracted followers, countering the notion that material possessions are necessary for success as an online coach.

Building a Business from Scratch

Introduces "Watson Fit," an app-based personal training program that initially lacked advanced features like Zoom calls or masterminds.

Describes early financial struggles transitioning into significant income through YouTube; initial earnings increased dramatically after gaining visibility.

Rapid Financial Growth and Family Support

Highlights the rapid increase in monthly income post-YouTube launch, reaching $150,000 within months of starting the channel.

Talks about paying off his grandmother's credit card debt as a gesture of gratitude for her support during difficult times.

Navigating Legal Restrictions Post-Prison

Clarifies that upon release he was still on parole but was not required to find traditional employment due to different legal systems affecting him.

Reflects on being treated with suspicion due to serious charges from his past, which limited his freedom of movement significantly.

Achieving Milestones: From Inmate to Millionaire

Notes becoming a millionaire within 18 months post-release; credits YouTube success for this transformation alongside other ventures.

Discusses his first book titled "Non-Negotiable," emphasizing discipline as essential for achieving success.

Business Model and Revenue Streams

Overview of Training Programs

The speaker offers a comprehensive training and nutrition program, claiming it has drastically changed lives for $750 or $12.99.

The program is marketed directly through the speaker's app, allowing direct consumer engagement without relying on platforms like YouTube.

Financial Insights

The speaker mentions potential earnings of up to $100,000 monthly from various programs, highlighting the lucrative nature of their business model.

They report having 18,000 members on a $47/month program and additional mid-level programs with varying prices that contribute significantly to revenue.

Elite Program Details

An elite program allows personal training sessions and content creation guidance for social media growth, generating about $30,000 daily in sales.

Current elite membership stands at around 15 individuals; there are also business coaching options available at different price points.

Revenue Breakdown

Monthly Earnings Calculation

With 19,000 members at $47/month, the estimated monthly income is approximately $900,000; however, actual recurring revenue fluctuates between $650 to $850 monthly due to yearly memberships.

Expenditure Insights

The speaker discusses lavish spending habits including private jets costing around $2 million annually as part of their lifestyle choices.

Expenses include renting homes for content creation purposes rather than purchasing them outright for tax benefits.

Purchasing Decisions and Financial Strategy

Asset Acquisition Choices

The speaker reflects on past decisions regarding cash purchases of luxury cars instead of financing them for better tax write-offs.

Financing Luxury Items

Emphasizes the legitimacy required to finance high-end vehicles like Bugattis compared to outright purchases which may not be financially prudent.

Personal Reflections on Relationships

Experiences with Individuals in Their Circle

Discusses interactions with people who have undergone cosmetic enhancements but expresses disappointment in their character behind closed doors.

Future Plans

Mentions an upcoming situation related to "Elevation" in 2024 that could provide further context or developments regarding these relationships.

Fitness and Legal Troubles

Discussion on Legal Case

The speaker mentions they cannot discuss details of their ongoing legal case due to its open status, indicating a cautious approach to sharing information.

They reveal facing a potential sentence of 25 years but refrain from discussing specific charges, emphasizing the sensitivity of the situation.

Despite the gravity of the situation, the speaker expresses a nonchalant attitude towards potentially serving time, claiming they are a "legend" whose impact will be remembered.

Personal Reflections

The speaker reflects on their life experiences and what they would miss if incarcerated, highlighting that their only significant loss would be their stepdaughter after a breakup with their ex-partner.

They clarify that while they do not have biological children, they are open to having kids in the future but prefer it not to be planned.

Views on Fatherhood and Family Planning

The conversation shifts to family planning; the speaker discusses avoiding fatherhood until ready and considers options like vasectomy for controlling future parenthood.

A suggestion is made about freezing sperm post-vasectomy as an option for future parenting without immediate commitment.

Personal Life Insights

Relationships and Parenting

The speaker shares insights about relationships and parenting decisions influenced by past commitments, particularly regarding readiness for children with different partners.

Mention of High-profile Individuals

They hint at connections involving high-profile figures in hip-hop but remain vague about specifics, suggesting there are significant stories tied to these individuals.

Legal Proceedings and Attitude Towards Consequences

Plea Deal Status

The speaker indicates no plea deal has been offered yet; previously mentioned was a five-year offer which remains unaccepted as they consider going to trial.

Acceptance of Circumstances

They express acceptance of their situation, stating that regret is not part of their mindset regarding past actions or potential consequences.

Views on Fighting and MMA

Critique of Fighters' Mindset

The speaker critiques MMA fighters for challenging others outside their skill set, arguing that real-life confrontations differ significantly from sport fighting scenarios.

Discussion on Fighting and Personal Boundaries

The Consequences of Provocation

The speaker expresses frustration over people who provoke others, emphasizing that personal boundaries should be respected. They assert that if someone is told to be left alone, they should not instigate a fight.

The speaker reflects on the potential consequences of engaging in fights, suggesting that retaliation could escalate to serious violence, such as shooting or stabbing.

Challenges with Professional Fighters

A challenge from UFC welterweight Kevin Holland is mentioned; the speaker questions why they would engage in a fight with someone significantly lighter than them, indicating a lack of interest in fighting altogether.

The speaker compares fighting to public speaking, arguing that just because someone challenges you doesn't mean you have to accept. They emphasize their disinterest in fighting and desire for peace.

Generalizations and Misunderstandings

The speaker critiques broad generalizations about fighters, stating that ignorance often leads to misconceptions about those who train in martial arts. They clarify their comments are directed at specific individuals rather than all fighters.

Mentioning Brazilian jiu-jitsu star Gordon Ryan's comments, the speaker highlights how some individuals live in delusion regarding violence and combat skills.

Realities of Violence

The discussion shifts towards the realities of violence; the speaker argues that true understanding comes from experience rather than glorification or romanticization of violent encounters.

They assert that an MMA fighter would face significant challenges if they attempted to apply their skills within a prison environment due to the presence of weapons and other factors.

Personal Reflections on Life Choices

The speaker reiterates their unwillingness to engage in fights and emphasizes respect for those who do not wish to participate. They express disdain for provocateurs who challenge others unnecessarily.

Responding to criticism from former UFC fighter Dean Lister, the speaker dismisses negative remarks while asserting their own success compared to others in the industry who struggle financially.

Balancing Personal Life and Fitness Goals

Reflecting on personal struggles after a breakup, the speaker admits taking time off from workouts but emphasizes their long-term commitment to fitness prior to this period.

Concluding thoughts reveal a desire for companionship following years of self-improvement; they express intent to find a meaningful relationship while acknowledging past efforts toward self-betterment.

Relationship Goals and Personal Boundaries

Defining Relationship Aspirations

The speaker emphasizes a singular goal of having a meaningful relationship with one woman, highlighting the importance of fidelity and family.

Criticism is directed towards individuals in unhappy relationships who project their dissatisfaction onto others, particularly regarding judgmental attitudes.

Handling Negativity in Relationships

The speaker expresses a zero-tolerance policy for negativity from partners, asserting that any form of nagging leads to immediate dismissal from his space.

He discusses the jealousy that arises when attractive women are involved, suggesting that societal perceptions often lead to unwarranted criticism.

Gender Dynamics and Respect

A strong stance is taken on maintaining masculinity; the speaker refuses to be emasculated or disrespected by women.

The expectation is set for women to maintain a sweet demeanor; if they cannot comply, they should remove themselves from the situation.

Social Media and Privacy in Relationships

The speaker shares insights about past relationships where ex-partners publicly aired grievances online due to lingering attachments.

He advises against making relationships public on social media, advocating for privacy as a means to avoid complications.

Navigating Fame and Attention

There’s an acknowledgment of the allure of social media as a "reality show," but caution is advised regarding its impact on personal relationships.

The discussion touches upon the challenges posed by dating individuals seeking fame, emphasizing that only one person can typically hold celebrity status within a relationship.

Understanding Personal Struggles and Spiritual Insights

The Impact of Relationships on Personal Well-being

The speaker reflects on how societal perceptions elevate certain individuals, leading to feelings of inadequacy when compared to others who receive more admiration.

Following a breakup, the speaker describes the emotional turmoil experienced due to missing their daughter and feeling unsupported in their relationship.

The relationship was characterized by a lack of affection and support, highlighting the disconnect between personal needs and partner's capabilities.

The speaker struggles with social media, avoiding scrolling through images of their daughter as it intensifies their pain from separation.

Morning Routines and Spiritual Alignment

Acknowledging a unique morning routine, the speaker wakes up at 2:45 AM for self-reflection and productivity before others rise.

They mention that spiritual teachers suggest being most aligned with one's purpose around 3:40 AM, linking this time to optimal creativity and mental preparation for the day ahead.

Emphasizing the importance of early mornings, they describe this time as golden for personal work without distractions from others.

Creative Flow and Divine Inspiration

Significant creative insights were often recorded during these early hours; the speaker views this process as downloading wisdom rather than merely creating it themselves.

They express a belief that divine inspiration comes from a higher power or universal intelligence that guides thoughts during moments of clarity.

Perspectives on God and Universal Intelligence

The speaker shares a controversial view that God has no influence over earthly matters, suggesting that true power lies elsewhere beyond human understanding.

They argue that many high-level thinkers reject traditional notions of divine intervention in favor of hidden knowledge that leads to personal growth.

Frequency States: Good vs. Evil

Discussing frequency states, they propose that high frequencies represent enlightenment (God), while low frequencies can lead to negative influences (the devil).

The conversation touches upon historical figures who have recognized universal truths across different cultures, indicating an interconnectedness in understanding spirituality.

They elaborate on how choices made within these frequency states can lead individuals toward either positive or negative outcomes based on their alignment with higher consciousness.

Self-Mastery Through Caloric Control

The Concept of Self-Deification

Discussion on whether self-deification is a state of being influenced by energy and frequency or if it involves becoming a higher-level being ordained by another entity.

The speaker reflects on the duality of understanding through science (frequency) and spirituality (God/devil), suggesting both perspectives hold validity.

Personal Transformation Through Caloric Awareness

The speaker shares their personal journey with weight loss, emphasizing the importance of calorie counting after witnessing health issues in others during the pandemic.

Highlights that controlling food intake is crucial for self-mastery, linking dietary discipline to mental clarity and improved self-talk.

Reframing Hunger as Discipline

Encourages viewing hunger positively as a sign of fat loss progress, reinforcing discipline rather than seeing it as a negative experience.

Mentions using technology (digital scale linked to phone) to track weight changes throughout the day while fasting, illustrating how perception influences reality.

Cognitive Dissonance in Weight Loss

Discusses cognitive dissonance where individuals desire fat loss but resist necessary lifestyle changes, leading to conflicting beliefs about dieting.

Emphasizes that significant life changes require more than minor adjustments; real transformation demands commitment and accountability.

Accountability in Weight Management

Shares an anecdote about receiving pre-diabetic results and making drastic dietary changes (cutting out juice and soda), highlighting the impact of eliminating empty calories.

Critiques common misconceptions about fruit consumption, arguing that modern fruit is often consumed in excess compared to historical norms, contributing to weight gain.

Importance of Accountability Partners

Suggests having an accountability partner for weight management success; sharing goals with others can enhance commitment and motivation.

Stresses that logging weight digitally creates permanent records that encourage adherence to one's health goals.

Accountability and Personal Growth

The Importance of Accountability

The speaker emphasizes the necessity of being accountable to someone other than oneself, suggesting that personal accountability is crucial for growth.

They express their commitment to transparency by sharing their daily activities online, holding themselves accountable to their audience.

A critique is made about entrepreneurs who fail to achieve real transformation in their health, highlighting the superficial nature of some weight loss journeys.

Health and Longevity Perspectives

The discussion shifts to the correlation between obesity and life expectancy, questioning the existence of healthy elderly individuals who were once obese.

Anecdotes are shared about people living unhealthy lifestyles yet outliving others, pointing out societal contradictions regarding health and longevity.

Observations are made about the prevalence of overweight homeless individuals in America compared to other countries, raising questions about food accessibility.

Building a Successful Business Model

Transitioning from Personal Stories to Business Success

The conversation acknowledges the challenges faced by many aspiring fitness influencers and trainers who have overcome difficult past experiences.

Emphasis is placed on creating genuine client relationships over chasing social media fame or sponsorship deals; consistent income comes from dedicated clients rather than fluctuating ad revenue.

Membership Models in Content Creation

Insights into membership models reveal how having a loyal fan base can provide stable income despite variable viewership on platforms like YouTube.

Discussion includes strategies for tiered memberships, with low-ticket options attracting beginners while high-ticket offerings cater to more serious clients.

Authenticity in Content Creation

Finding One's Unique Voice

The speaker reflects on how many people aspire to be authentic but struggle with self-identification; they desire individuality while looking up to successful figures.

Authenticity is highlighted as a key component for success in social media; true engagement comes when creators share their genuine selves with audiences.

Passionate Content Creation

A reference is made to Rick Rubin’s philosophy that content should stem from personal passion rather than external expectations; creators must invest their soul into what they produce.

Understanding Authenticity in Online Content Creation

The Essence of Going Viral

The speaker emphasizes that true virality comes from being authentic and genuine, rather than trying to create content based on what one thinks others will like.

They argue that when individuals express their true selves, it resonates more with audiences, leading to a stronger connection.

The speaker identifies themselves as consistent in character, both on and off camera, highlighting the importance of authenticity in personal branding.

Personal Experience and Future Aspirations

A brief anecdote is shared about an interaction in a store where the speaker reflects on their busy lifestyle while promoting a brand (Balenciaga).

The conversation shifts towards Wes Watson's success and upcoming trial, indicating a supportive tone for future discussions.

There is an anticipation for a follow-up interview post-trial, suggesting ongoing engagement and interest in personal stories beyond current events.