CREACIÓN de VALOR en una EMPRESA | La cadena de valor ✅ Economía de la empresa 02#
Understanding Value Creation in Business
Introduction to Value Creation
- The video introduces the second chapter of a free course on business economics, focusing on how companies create value.
- It emphasizes that companies primarily create value through three main activities: production, marketing, and providing services.
Activities That Create Value
1. Production
- Companies generate value by transforming raw materials into finished products using capital and labor; for example, converting wood into furniture or wheat into flour.
2. Marketing
- Marketing involves bringing already produced goods closer to consumers without changing their form; an example is a merchant transporting clothes from manufacturers to local stores.
3. Providing Services
- Companies also create value by satisfying needs through services such as education or assistance; for instance, a language teacher helping students learn English.
The Concept of the Value Chain
Definition and Importance
- The value chain is defined as a set of processes carried out by various companies from raw material extraction to the final product reaching consumers.
Example: Pricing of an Apple
- An apple's price increases significantly from one euro in an agricultural region to five euros in a city store due to multiple companies adding value throughout its journey.
Breakdown of Value Addition:
- Agricultural Company: Harvesting, washing, inspecting, and classifying apples raises the cost from one euro to two euros.
- Transport Company: Transporting apples adds further costs, increasing the price from two euros to two and a half euros.
- Wholesale Company: Storing fruit enhances its utility, raising the price from two and a half euros to four euros.
- Greengrocer: Finally sells the apple at an increased price after ensuring it reaches consumers timely and effectively.