DI 8 Hydrabad Prathiksha Dettol Icy cool user 05 09 2026

Introduction to Research and Consumer Insights

Understanding Consumer Behavior

• The speaker belongs to a research company that focuses on understanding consumer product usage, preferences, and improvement areas.

• They gather detailed feedback from consumers about what they like or dislike about products and potential improvements needed.

• This information is then communicated to companies to help them enhance their offerings based on consumer insights.

Personal Background of the Interviewee

• The interviewee identifies as a housewife with a ten-year-old son; her husband works as an Amazon manager.

• She holds a B.Com degree and shares details about her daily routine, including waking up early for her son's school.

Social Media Usage

Platforms Engaged By the Interviewee

• The interviewee primarily uses YouTube and Instagram for shopping inspiration and entertainment.

• She also engages in daily chats with friends via WhatsApp groups.

Product Usage Insights

Current Products Used

• The interviewee mentions using various personal care products such as body wash, face wash, powder, perfume, and soap.

• Currently, she is using "Mysore Sandal" soap but plans to switch during summer months.

Seasonal Preferences

• In summer, she prefers using Dettol soap starting from March through April due to its cooling properties.

Soap Preferences and Family Usage

Family's Choice of Soap

• The entire family uses the same soap; she mentions that both her son and husband use it too.

Reasons for Choosing Specific Soaps

• She appreciates the cooling effect of the soaps used by her family during hot weather.

Suggestions for Improvement

Desired Changes in Soap Products

• While satisfied with current products, she suggests minor improvements like adding surprises or variations in fragrance could enhance user experience.

Key Attributes Valued in Soaps

Preferred Features

• The interviewee values smell and foaminess in soaps as key attributes that influence her choice.

• Smoothness is another important factor; she dislikes rough textures in soaps.

Cooling Effect Evaluation

Experience with Cooling Properties

• She describes how the cooling sensation starts immediately after application when water is involved.

• The cooling effect feels refreshing akin to mint or ice cubes once applied properly.

Comparison of Soaps

Preference Between Different Brands

• When asked about trying a new brand offering longer-lasting cooling effects compared to Dettol Cool soap, she expresses willingness but emphasizes needing to try it first before making a decision.

Importance of Fragrance in Cooling Soaps

• She believes fragrance enhances freshness; without it, the product lacks appeal despite its cooling properties.

Suggested Changes in Fragrance Profile

• If given an option to change fragrances, she would prefer fruity scents over floral ones for better variety.

Discussion on Brand and Product Features

Introduction to the Video

• The speaker introduces a video, indicating that it contains important information worth understanding.

Language and Communication

• A question is posed about whether the audience understands Telugu, suggesting a bilingual context for the discussion.

Product Presentation

• The speaker emphasizes the importance of comprehending the video's content before engaging in further conversation.

Brand Reveal Insights

• Discussion revolves around a brand reveal where a product's features are highlighted, including its cooling effects during hot weather.

Audience Reactions

• The audience expresses irritation towards a character in the video who is demonstrating how to use the product amidst distractions.

Product Features and Benefits

Description of New Products

• The new product from "Darami Cool" is introduced, showcasing various flavors and its unique selling points like ice cubes.

Effectiveness Claims

• It’s noted that the product claims to provide significant relief from heat-related irritations while maintaining user comfort levels.

Trust in Brand

• There’s an emphasis on consumer trust in "Darami Cool," with positive feedback regarding its effectiveness against germs and protection benefits.

Comparison Between Brands

User Experience Inquiry

• A question arises about users' experiences with both "Dettol" and "Darami Cool," focusing on which brand they trust more based on their usage history.

Ratings Discussion

• Participants are asked to rate "Dettol" between 2 to 5, discussing their perceptions of germ protection efficacy compared to "Darami Cool."

Conclusion of Discussion

Final Thoughts

• The session wraps up with acknowledgments, highlighting participants' engagement throughout the discussion.