to write million dollar ads always use THESE 6 curiosity triggers first

How to Write Winning Ads: Six Essential Steps

Introduction to Tangible Curiosity

• The speaker introduces the concept of "tangible curiosity," emphasizing its importance in writing effective ads and copy.

• He notes that many people fail to utilize this skill, resulting in lost opportunities for engagement and revenue.

• The speaker highlights his personal practice of using tangible curiosity techniques for better hooks and fascinations across various niches.

Importance Across Markets

• Advanced markets like weight loss often use tangible curiosity effectively, albeit sometimes unintentionally.

• The speaker aims to teach viewers how to apply these techniques purposefully in less sophisticated markets as well.

Overview of the Process

• An email outlining the process will be shared, along with a mural board and templates for finding tangible curiosity elements.

• Examples of tangible curiosity are provided, such as intriguing questions about nature or health that capture attention.

Six Forms of Tangible Curiosity

1. Metaphors

• Metaphors are introduced as a simple yet powerful tool for connecting ideas from offers to familiar concepts.

• They help shift beliefs by making complex ideas relatable and easier to understand, reducing cognitive load on the audience.

2. Shifting Beliefs

• The speaker discusses the goal of marketing: shifting beliefs, eliminating constraints, and increasing desire towards products or services.

3. Natural vs. Mechanical Metaphors

• Natural metaphors (e.g., comparing metabolism to fire or joints to drought) resonate well in health-related marketing.

• Mechanical metaphors (e.g., buttons or switches boosting conversions) can be applied across various industries.

4. Object Analogies

• Using object analogies (e.g., comparing a product's function to everyday items like hamburgers or goldfish), helps clarify messages creatively.

Conclusion on Effective Copywriting Techniques

The video sets up an exploration into additional forms of tangible curiosity beyond metaphors, indicating further insights will follow regarding paradoxical questions and other strategies essential for crafting compelling ads.

Understanding the Power of Characterizations and Paradoxical Questions

Importance of Paradoxical Questions

• The speaker emphasizes the significance of paradoxical questions, suggesting they are an underrated tool for personal growth and understanding.

• They express confidence in their approach, indicating that whether others adopt these techniques or not, it benefits them financially.

Characterizations: The Art of Nicknames

• The discussion shifts to characterizations, specifically nicknames, which can enhance product appeal. Examples include "ice water trick" and "purple peel."

• The speaker critiques common naming practices among copywriters, arguing that impactful ideas often outweigh specific word choices.

Impactful Naming Strategies

• A powerful example is given with the product name "thousand buyers a day," illustrating how effective names can anchor desires and emotions in potential customers.

• By connecting a simple idea to significant life changes, such as achieving a thousand buyers daily, marketers can create compelling narratives that resonate with audiences.

Visual and Concrete Connections

• Effective characterizations should be visual and concrete; metaphors play a crucial role in making concepts relatable.

• An example from dating marketing illustrates how tangible names can spark curiosity and engagement.

Testable Proof Techniques

• The concept of testable proof is introduced as a method for engaging prospects through real-time verification or reflection on past experiences.

• Quiz funnels are highlighted as an effective strategy for e-commerce marketing; they engage users while providing valuable insights into their needs.

Surprising Culprits in Marketing

• The speaker discusses the idea of surprising culprits—unexpected factors contributing to problems—which can intrigue potential customers.

• Examples illustrate how identifying hidden causes (like plastic affecting testosterone levels or everyday items causing procrastination) can capture attention effectively.

Dog Training Insights and Creative Marketing Strategies

Generating Curiosity in Dog Training Ads

• The speaker discusses the importance of creating engaging ad concepts for a dog training program focused on leash pulling, emphasizing the potential for numerous creative ideas.

• An example metaphor is provided: "Your dog's brain is like a radio picking up a million different signals at once," illustrating how to visualize complex concepts related to dog behavior.

• A paradoxical question is introduced: "Why does your dog pull harder when you try to pull back?" This technique aims to provoke thought and engagement from the audience.

• The speaker mentions an intriguing concept called the "ice cube trick" as a curiosity-driven approach, encouraging marketers to explore unconventional ideas that can connect back to their product's mechanism.

• Emphasizing creativity, the speaker advises against limiting oneself by conventional thinking; instead, they suggest starting with curiosity and exploring unusual connections.

Techniques for Engaging Content Creation

• Testable proof examples are shared, such as "This 5-second nostril test determines if your dog's about to pull," which serve to engage viewers' interest through actionable insights.

• The concept of "brick logic" is introduced, highlighting how creative individuals can generate numerous uses for simple objects (like bricks), showcasing the value of expansive thinking in marketing strategies.

• The speaker encourages identifying unique beliefs or points that can be transformed into metaphors, aiding in shifting perspectives and enhancing sales arguments related to dog training products.

• A prompt is suggested for generating metaphors based on core beliefs, aiming to facilitate deeper understanding and connection with potential customers regarding unique mechanisms in products.

• Reference is made to additional resources available for further exploration of powerful questions in marketing, indicating ongoing support for those looking to enhance their advertising techniques.

Powerful Paradoxical Questions and Their Impact

The Importance of Paradoxical Questions

• The speaker emphasizes the effectiveness of paradoxical questions across various fields, suggesting they can be powerful tools for engagement.

• An example question posed is why adults struggle to learn new languages while children do so effortlessly, highlighting a common challenge in education.

• These questions are likened to successful sales letters that have generated significant revenue, indicating their potential in marketing strategies.

Transforming Ordinary Concepts

• The speaker discusses transforming standard delivery mechanisms into innovative and practical methods, enhancing their appeal.

• Examples include unique approaches like the "mimic method" for language learning and creative conversation prompts designed to engage users effectively.

Engaging Quizzes as Marketing Tools

• A quiz example related to dental health is presented, asking which profession has the highest risk of dental decay, aiming to capture audience interest through curiosity.

• Another quiz focuses on toothbrush bristle conditions that could harm gums, demonstrating how quizzes can educate while promoting products.

Surprising Culprits in Health Products

• The concept of "surprising culprits" is introduced; it involves revealing unexpected negative aspects of commonly perceived good items (e.g., protein shakes).

• This strategy can also flip perceptions by discussing how neutral or bad things might actually be beneficial or harmful.

Utilizing Bots for Creative Ideas

• The speaker mentions a bot that generates ideas based on user input, emphasizing its utility despite not being perfect.

• Users are encouraged to opt into an email list for access to resources including transcripts and bots that aid in crafting compelling content.

Additional Resources and Training Opportunities

• A training program called "Copy Blocks Training" is highlighted as a valuable resource for improving copywriting skills at an affordable price.

• Information about an upcoming workshop titled "Infinite AI Ads Machine" is shared, aimed at equipping participants with effective advertising strategies.