¿Qué tipo de innovador eres?

What Type of Innovator Are You?

Introduction to Innovation Roles

• The speaker introduces the concept of innovation, suggesting that instead of asking if one is an innovator, it's more insightful to ask what type of innovator they are.

• Reference is made to Tom Kelly and Jonathan Litman's book "The Ten Faces of Innovation," highlighting Tom Kelly's role as co-founder of IDEO, a company known for its creativity and design thinking methodology.

Importance of Role-Playing in Innovation

• The speaker discusses how critical feedback can stifle creativity during idea generation sessions.

• It is suggested that using role-playing can energize meetings and foster innovation by allowing participants to experiment with different perspectives.

Categories of Innovators

Learning Roles

• Anthropologist: Observes human behavior deeply, providing insights into interactions between people and products/services.

• Experimenter: Continuously tests new ideas through trial and error, embracing calculated risks for success.

• Interpolinator: Adapts discoveries from other industries or cultures to meet specific organizational needs.

Organizational Roles

• Obstacle Jumper: Recognizes challenges on the path to innovation and creatively navigates around them.

• Collaborator: Fosters connections among team members across disciplines, encouraging teamwork and shared understanding.

Builder Roles

• Experience Architect: Designs experiences that resonate deeply with customer needs beyond mere functionality.

• Scenographer: Creates environments conducive to innovative work by transforming physical spaces into effective tools for influence.

Nurturing Relationships with Customers

• Caregiver: Anticipates customer needs, fostering loyalty through personal relationships rather than automated services.

Innovation and Its Meaning

The Essence of Innovation

• The speaker emphasizes the importance of creating an inspiring story around innovation, aiming for meaningful impact rather than mere entertainment.

• The effectiveness of roles in innovation is highlighted; they work not just in theory or classroom settings but also in challenging market conditions.

• The speaker encourages individuals to embrace their innovative potential, stating that there are no excuses left for not being innovative.

Faces of Innovation

• Ten distinct "faces" or aspects of innovation are introduced, which can be represented in upcoming creativity meetings.