How to Make a Living on Social Media WITHOUT a Huge Following

Name: How to Make a Living on Social Media WITHOUT a Huge Following
Uploaded: 2023-04-25T11:00:09.000Z
Duration: 1 h 14 min 39 s

Social Media Trends to Watch Out For

In this podcast episode, Chalene Johnson discusses the current trends in social media and how they affect businesses. She talks about dead trends that no longer work and new ones that can help grow a business.

Micro and Nano Influencers

Celebrity influencer endorsements are not doing well.

Brands prefer working with micro and nano influencers who have a loyal community.

A micro or nano influencer is someone with more than 100 real followers who engage with them.

Brands look for good relationships between influencers and their audience.

Community Building

Building a community is essential for surviving in a social media recession.

A small community of under 500 people can create a real business on any platform.

Brands prefer working with authentic people who have built an engaged community.

Changing Social Media Landscape

Everything is changing in social media, and old trends are dying while new ones emerge.

Businesses need to adapt to these changes if they want to grow their following, generate sales, and make an impact on people's lives.

The Rise of Micro Content

Short-form content like TikTok videos is becoming increasingly popular among younger audiences.

Instagram Reels is another platform where businesses can create short-form content to reach their target audience.

Authenticity Over Perfectionism

People want authenticity over perfectionism on social media platforms like Instagram.

Businesses should focus on creating relatable content that resonates with their audience rather than perfect-looking posts.

Conclusion

In conclusion, businesses need to keep up with the latest trends in social media if they want to succeed. They should focus on building an engaged community, working with micro and nano influencers, creating short-form content, and prioritizing authenticity over perfectionism.

Importance of Authenticity and Value in Content Creation

In today's world, it is important to create authentic content that provides value to the audience. Copycat trends are no longer effective, and consumers want to hear the creator's voice. Providing value alone is not enough; creators must also captivate their audience with entertaining content.

Authenticity and Value

Using someone else's voice or pointing to words on a screen is lazy and does not provide authenticity.

Consumers are tired of copycat trends, and creators need to provide unique value that showcases their personality.

Best practice for content creation is talking directly to the camera and delivering valuable information that captivates the audience.

Captivating Content

Creators must think about how they can captivate their audience in the first three seconds of a video.

Up-leveling content is necessary due to oversupply and little demand for new content.

Edutainment (education with entertainment) can make even uninteresting people entertaining through great editing, visuals, and environment.

The Role of Artificial Intelligence in Content Creation

Artificial intelligence (AI) can enhance creativity by providing ideas for captions, titles, and content. It is a skill that creators should leverage if they want to stay relevant in today's market.

AI as a Game Changer

AI platforms like GPT can help generate interesting sentences for captions or opening paragraphs.

Creators who do not use AI may be replaced by those who do since it enhances creativity.

Refining prompts over time can lead to genius-level ideas.

NFTs - Non-Fungible Tokens

NFTs have been popular recently but do not interest everyone. There have been many scams, and the market has crashed.

Lack of Interest in NFTs

NFTs do not interest everyone, and some people find them boring.

The market for NFTs has crashed due to low trust levels and scams.

Some creators may benefit from using AI to generate ideas for captions, titles, and content related to NFTs.

Understanding Social Media Trends

In this section, the speaker talks about how social media trends work and how to stay ahead of them.

Importance of Tuning into Experts

Social media trends cycle back, so it's important to tune into experts who can help you understand what's happening.

Outsourcing this side of your business to an expert can be a game-changer.

Social Media Recession

We are currently in a social media recession with an inordinate number of people producing content.

There is an unbelievable supply of content, but statistically speaking, people want to consume less.

People are choosy about how they spend their time on social media and will only follow creators who deliver value.

Innovating and Adapting

To combat the oversupply of content, it's important to innovate and adapt.

Don't follow dying trends or produce boring content just because everyone else is doing it.

Creating community is underrated and can help you weather any storms in a social media recession.

The Power of Community

Creating community is essential for any real business.

You don't need a large following to survive in a social media recession; having 500 true fans can be enough if you tap into your community correctly.

People are topic-focused and want value that solves their problems.

Overall, understanding social media trends requires tuning into experts, innovating and adapting, and creating communities that provide value.

Building Relationships on Social Media

In this section, the speaker talks about how she focuses on building relationships with her existing followers rather than obsessing over gaining new ones. She emphasizes the importance of connecting with followers through stories and DMs.

Focusing on Existing Followers

The speaker has over 760,000 followers but doesn't focus on gaining more.

She spends more time in her DMs than thinking about what content to post next.

The speaker wants to get to know her existing followers better by spending more time engaging with them.

Providing Value to Followers

The speaker advises against obsessing over vanity metrics like follower count or going viral.

To engage with followers, the speaker suggests creating content that entertains and provides value.

Monologue-style content is less engaging than content that involves feedback and interaction from viewers.

Monetizing Social Media

In this section, the speakers discuss common misconceptions about monetizing social media and offer advice for creators looking to make money through their platforms.

Misconceptions About Making Money

Creators often believe they need a large following or viral content to make money.

Platforms like YouTube may not pay much unless a creator has a massive following.

The speakers emphasize that there are many ways to monetize beyond just ad revenue or sponsored posts.

Building a Foundation for Monetization

The speakers suggest setting up a foundation for monetization by identifying one's niche and target audience.

Creators should focus on building a community and providing value to their followers before seeking out monetization opportunities.

The speakers will be hosting a free workshop to help creators learn how to monetize their social media platforms.

Monetization and Simplification

In this section, the speakers discuss the importance of capturing the attention of viewers and understanding how to monetize social media. They also emphasize the need for simplification in order to avoid becoming overwhelmed.

Capturing Attention and Monetization

The importance of capturing viewers' attention is emphasized.

Understanding how to capture viewers' attention through email lists and retargeting is discussed.

The importance of monetizing social media is highlighted, as well as the need for a sustainable business model.

The speakers discuss how many content creators struggle with sustainability in their businesses.

Simplification

The importance of slowing down and breaking down tasks into simple steps is emphasized.

One speaker shares some phrases they have learned from the other speaker, including "viral for me" and "be brief, be bright, be gone."

The phrase "the riches are in the niches" is discussed, with credit given to one speaker's son for attributing it to them.

The importance of concrete frameworks and principles in simplifying overwhelming tasks is highlighted.

Personal Experience with Monetization

In this section, one speaker shares their personal experience with attempting to monetize their social media presence over several years.

Early Attempts at Monetization

One speaker discusses their early attempts at growing on social media from 2007 onwards.

They mention making some money through ranking videos and affiliate marketing from 2010 to 2015.

The speaker then discusses discovering the other speaker's podcast and eventually joining their program, which helped them further monetize their social media presence.

Importance of Email Marketing

In this section, the speaker talks about the importance of email marketing and how it can help reach people effectively.

Building an Email List

Email marketing is still the most effective way to reach people.

Building an email list is crucial for monetization and reaching a wider audience.

Big YouTubers realized the importance of building their email list to truly monetize their content.

Benefits of Having an Email List

Having an email list helps in case of social media hacks or loss of accounts.

It provides a way to rebuild income and continue business operations.

Diversification of brand through email lists is important for adulting on social media.

Delivering Effective Emails

In this section, the speaker discusses how to deliver effective emails that people will open.

Tips for Delivering Effective Emails

Knowing how to deliver an email that people will open is crucial.

Open rates, deliverability, subject lines, and copy are all important factors in delivering effective emails.

Different service providers have nuances in deliverability that should be considered.

Importance of Business Diversification

In this section, the speaker emphasizes the importance of business diversification and having foundational pieces in place.

Importance of Business Diversification

Social media hacks can lead to loss of income and sponsorships if there are no foundational pieces in place.

Having a diversified brand with multiple streams of income can help mitigate risks associated with social media hacks or loss of accounts.

Building foundational pieces such as two-factor authentication and password protection software are important steps towards adulting on social media.

Tips for Protecting Yourself and Building a Team

In this section, the speaker provides tips on how to protect yourself and your team when building a social media business.

Protecting Yourself

Two-factor authentication is important.

Use an authentication app instead of having codes sent directly to your phone.

Use a password manager.

Make sure your entire team uses these security measures.

Building a Team

Having a team is critical to creating an edge in social media business.

Third-party apps can be risky because they may have access to your accounts.

Ensure that everyone on your team uses two-factor authentication and other security measures.

Creating Community with Patreon

In this section, the speaker talks about how she created a community using Patreon.

Personal Podcasts

The speaker has two podcasts - one for business and one for lifestyle topics.

Some listeners want more personal content that isn't appropriate for the regular show.

Patreon

The speaker created a Patreon where she shares unscripted, authentic content recorded on her phone while doing everyday activities like putting on makeup or driving in her car.

This low-production content builds a solid community of people who belong together.

Improving YouTube Platform for Creators

In this section, the speakers discuss the need for YouTube to improve its platform for creators and how it affects building a community.

Building a Team as an Entrepreneur

Hiring one part-time temporary person can help with producing better content.

Moving away from quantity and focusing on quality means better editing.

Outsourcing editing work can save time and produce better results.

Consider batch creating content and finding someone to edit it.

Hiring Help as an Entrepreneur

In this section, the speakers discuss hiring help as an entrepreneur and how it can be affordable.

Overcoming Limiting Beliefs About Hiring

Hiring someone doesn't have to be a full-time thing; pay project by project.

You could hire somebody for 10 hours legit like, which is more affordable than hiring a full-time employee.

Scared money don't make money; break down the actual economics and math of hiring help.

Teaching How to Hire in Marketing Impact Academy

One of the first things taught in Marketing Impact Academy is how to hire.

It's not about hiring a full-time person when you're just starting out.

Hiring and Opportunities in Social Media

In this section, Chalene Johnson discusses the importance of knowing how to hire people and what to pay them. She also talks about the opportunities that exist in social media.

Hiring and Paying Employees

It's important to know how to hire people and what to pay them based on their location.

Teach others how to hire employees, including who to hire first, second, and third.

Knowing what to do if you want someone full-time is crucial.

Opportunities in Social Media

Despite challenges, there are many opportunities in social media.

Being real on social media is a huge opportunity as people want authenticity over perfection.

People want legit real content rather than edited or fake content.

Deep Dive Class on Social Media Today

In this section, Chalene Johnson talks about her upcoming deep dive class on social media today.

Details of the Class

The class will cover where social media is today and how to capture attention.

The class will provide tactical advice on thriving in any economy with what's working right now.

The class will go deeper into monetization strategies.

Registration Information

The class is entirely free.

Connecting with Chalene Johnson

In this section, Chalene Johnson talks about how to connect with her.

Podcasts

Listen to "The Chalene Show" for lifestyle content and "Build Your Tribe" for business content.

Both podcasts are brief, bright, and fun.