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I Connected Claude Routines Directly to Google Ads (It Changed Everything)
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I Connected Claude Routines Directly to Google Ads (It Changed Everything)

Introduction to Claude and Google Ads Management

Launch of Routines

  • Claude has launched routines that significantly enhance Google Ads management, making traditional methods obsolete.
  • An example is given where $1,847 was flagged in wasted spend before even opening Google Ads, showcasing the efficiency of the new system.

Automation and Efficiency

  • The speaker emphasizes that this is just the beginning of a larger project aimed at automating agency processes entirely.
  • Mike Allerton shares his extensive experience in managing over $130 million in Google Ads, highlighting the potential for automation to streamline operations.

The Importance of Operational Knowledge

Agency Operations and Risks

  • Many agencies rely on a single person for critical operational tasks, creating a bottleneck and risk of failure if that person leaves or takes time off.
  • The focus should be on preserving operational knowledge within the agency to ensure continuity regardless of personnel changes.

Survival Over Time Savings

  • Automating processes is not just about saving time; it's about ensuring business survival when key staff members are unavailable or leave.

Understanding Routines vs. Skills

Distinction Between Skills and Routines

  • A skill in Claude is a capability installed once, while a routine is created within Claude itself as a scheduled trigger.
  • Skills perform specific tasks upon request; routines automate these tasks based on set schedules.

Common Misunderstandings

  • Many users mistakenly believe they have automated their processes by simply adding AI without fully utilizing routines for true automation.

Building Effective Skills

Development of Two Key Skills

  • The speaker discusses creating two distinct skills: the negative keyword finder and CPA outlier finder, each serving specific functions.
  • These skills help identify wasteful spending and flag underperforming campaigns efficiently without manual intervention.

Benefits of Separate Skills

  • By keeping skills separate, issues can be diagnosed independently without confusion or excessive troubleshooting time.

Setting Up Routines

Creating Your First Routine

  • Instructions are provided for setting up a routine in Claude to automate daily audits effectively.
  • Users can customize how often routines run (hourly, daily), allowing flexibility based on needs.

Example Routine Prompt

  • A sample prompt is shared that instructively combines findings from both skills into concise Slack messages for easy review.

Results from Automated Audits

Insights Gained from Automation

  • Automated audits provide immediate insights into account performance metrics such as CPA averages and conversion rates without manual data handling.

Actionable Outcomes

  • Specific actions are generated based on audit results, enabling proactive management decisions before starting work each day.

Long-Term Benefits of Data Accumulation

Building a Proprietary Data Set

  • Over time, accumulated data will reveal patterns across different clients' accounts leading to improved decision-making capabilities.

Competitive Advantage

  • This proprietary dataset becomes an essential asset for agencies looking to maintain competitiveness against emerging AI-driven firms.

Future Developments

Upcoming Content

  • Future videos will continue building upon this foundation with more advanced skills and routines designed to further automate PPC management tasks.
Video description

Claude Routines may be the biggest shift in Google Ads management this year. In this video, I show you how I combined Claude Routines, Claude Skills, Slack, and Google Ads automation to create a morning PPC audit system that flags wasted spend, identifies negative keyword opportunities, spots CPA outliers, and tells me exactly what action to take before I even open Google Ads. If you run a PPC agency, manage client campaigns, or want to automate your Google Ads workflow, this will completely change how you think about operations. But this is bigger than just saving time. This is about turning your agency processes, audit knowledge, and Google Ads expertise into a repeatable operating system that does not depend on one person remembering everything. I break down the difference between Claude's skills vs routines, show the exact AI workflow I use, and explain how this creates a long-term data advantage for agencies and PPC managers. If you want to scale your agency, reduce wasted ad spend, and build smarter AI-powered Google Ads systems, start here. 🤖 Ready to scale your business? Get started here: Get the FREE Claude Routine Blueprint Here: → https://themichaelelliott.gumroad.com/l/claude-routines-google-ads Book a Call With Me → https://cal.com/michaelelliott-ai Website → https://adtrain.co.uk/ Enjoy That? Your Next Watch Is Below 🍿 Follow me on other platforms: 📸 Instagram: https://www.instagram.com/michaelelliott.ai 📘 Facebook: https://www.facebook.com/michaelelliottai 🐦 Twitter/X: https://x.com/mikeelliott_ai 🎵 TikTok: https://www.tiktok.com/@michaelelliott.ai 💼 LinkedIn: https://www.linkedin.com/in/michaelelliottai Why watch? If this is your first time here, hi, I’m Michael! I’ve spent the last decade running digital marketing campaigns that manage millions in ad spend every month, and for the past 3 years I’ve been obsessed with building AI + automation systems that save businesses real time and money. Along the way, I’ve become a top 1% Upwork freelancer with over $500k earned helping companies grow and scale. But this channel isn’t about me, it’s about you. Too many people talk theory when it comes to AI and automation. I’m here to cut the fluff and show you real systems, real builds, and real strategies you can copy and use to actually work smarter (not harder). My goal is to help you build smarter systems that free up your time, grow your business, and ultimately give you more freedom in life 🙏 If that sounds good, hit like, tap subscribe, and drop a comment with what you’d like me to cover next. Thanks for being here! Chapters: 0:00 – Claude Routines Is Changing Google Ads Management 0:50 – Rebuilding My Agency With AI Systems 2:46 – Claude Routines vs Skills Explained 4:13 – The 2 Google Ads Skills I Built 6:08 – How to Build the Morning PPC Digest Routine 7:52 – Real Slack Audit Example From a Live Account 10:53 – Why This Becomes a Powerful Agency Data Advantage 11:55 – What AI Still Can’t Replace in PPC Strategy 12:20 – The Bigger Vision: Building an Agency Operating System 13:15 – Free Download: Skills, Prompts & Setup Guide #claude #googleads #googleadsaudit #googleadstutorial #googleadsstrategy