¿Qué es una franquicia?

What is a Franchise?

Definition and Structure of a Franchise

• A franchise is defined as a contractual relationship between two independent companies: the franchisor and the franchisee. The franchisor holds intellectual property rights and has developed the business model, while the franchisee acquires these rights and knowledge.

• The franchisee is obligated to operate the business according to the geographical, operational, and financial conditions set by the franchisor. This includes adhering to specific guidelines established in their agreement.

Support Provided by Franchisors

• Throughout the duration of the contract, the franchisor must provide ongoing technical and commercial assistance to ensure that the franchisee can successfully implement and manage the business model.

Differences Between Franchise, License, and Concession

• Unlike other associative agreements such as licenses or concessions, franchises involve not just brand usage but also a transfer of business experience and continuous commercial support from franchisors to franchisees. This comprehensive relationship distinguishes franchises legally from other types of agreements.