Biggest Facebook Ads Update NOBODY WANTED!

Facebook Ad Platform Location Targeting Changes

In this video, the speaker explains the recent changes in location targeting on the Facebook ad platform and how it affects advertisers. The speaker also provides tips on what advertisers can do to mitigate the impact of these changes.

Changes in Location Targeting

• The change is taking place at the ad set level, specifically affecting location targeting.

• Previously, there were four options for location targeting: people living in or recently in this location, people living in this location, people recently in this location, and people traveling in this location.

• However, now only one option will be available: people living in or recently in this location.

Impact on Advertisers

• This change is not good for advertisers as it limits their ability to target specific audiences based on their location.

• Some businesses will be affected more than others depending on their industry and target audience.

• Advertisers can use call-out methods within their ads to make it clear who their ad is for based on where they live or are located.

Tips for Mitigating Impact

• Use call-out methods within your ad copy to specify who your ad is for based on where they live or are located.

• Use text overlays on images or videos that call out specific locations to further clarify who your ad is intended for.

• These tactics are especially important if you operate a business in a popular tourist destination where many visitors may see your ads but are not part of your target audience.

Using Location Targeting in Facebook and Instagram Ads

The speaker discusses how advertisers can use location targeting in their Facebook and Instagram ads to reach specific audiences. They also explain why Facebook is removing some location targeting options.

Reverse Location Targeting

• Advertisers can use reverse location targeting to advertise to people who are visiting a particular area.

• This involves starting the ad copy with "Visiting New York?" or a similar question, followed by an offer that is specifically for those people.

Shifting Messaging to Ad Level

• As detailed targeting options become more limited, advertisers must shift their messaging to the ad level.

• Advertisers will need to be more creative with their ad copy and ad creative in order to differentiate themselves from other advertisers.

Free Webinar on Facebook Ad Strategies

• The speaker promotes a free webinar called "Three Killer Facebook Ad Strategies" that covers three proven sales funnels for generating revenue through Facebook and Instagram ads.

• The webinar emphasizes the importance of having the right strategy for your ads before focusing on other aspects of advertising.

Why Remove Location Targeting Options?

• Facebook is removing some location targeting options because they do not want users to feel like they are being tracked or targeted based on where they live or visit.

• By limiting location targeting options, there are fewer privacy concerns for users.

• These changes may also help prevent future government legislation or external forces from enforcing stricter regulations on advertising practices.

Future of Advertising on Facebook

• The trend of reducing targeting and delivery options is likely to continue, making it even more important for advertisers to focus on their offer and ad creative.

• Delivery and targeting will become more homogenized among advertisers, so standing out will require unique messaging and creative strategies.