La función de control de la empresa
Control Function in Business Management
Overview of Control Function
- The control function in a company involves verifying whether planned objectives and strategies are being achieved.
- It is closely related to the planning function, where objectives are set, and control checks if these objectives are met.
Importance of Control
- Control is essential for achieving goals; it allows for verification of progress towards objectives.
- If objectives are not being met, corrective actions can be taken before it's too late.
Phases of the Control Function
- Setting Standards
- Establish measurable results that indicate success, such as selling 3,000 pairs of shoes in a year.
- Measuring Actual Results
- Measure results regularly (e.g., monthly), allowing timely corrections rather than waiting until year-end.
- Comparing Results with Standards
- Compare actual sales against planned targets to identify discrepancies early on.
- Correcting Deviations
- Implement measures to address any deviations from the plan, such as adjusting pricing or marketing strategies.
Instruments for Measuring Results
- Companies utilize various tools for measuring performance; three main instruments include audits, budgets, and statistics.
Audits
- Audits provide data through annual accounts like balance sheets and profit-loss statements.
- There are two types: internal audits conducted by the company itself and external audits performed by specialized firms.
Budget Control
- Budget control involves analyzing income and expenses periodically to ensure alignment with financial plans.
Statistical Analysis
- Historical data analysis helps compare current performance with past results or competitors' performances to identify issues.
- If current sales drop compared to previous years without an external reason, corrective measures must be taken.