PedidosYa y GUT triunfan en Cannes con "World Cup Delivery"
What Happened with the Fake Notification from Pedito Shah?
The Unexpected Notification
- A user receives a surprising notification from Pedito Shah, expressing confusion and concern about an order they did not place.
- The user suspects they have been scammed, highlighting a sense of frustration towards the delivery app for sending a misleading push notification.
Argentina's World Cup Journey
- After 36 years of anticipation, Argentina's national team finally wins the World Cup, creating a nationwide celebration.
- The excitement is amplified by tracking the World Cup trophy's journey home through innovative use of technology linked to flight data.
Innovative Marketing Strategy
- As the airplane carrying the trophy departs Qatar, 6 million users are engaged with real-time updates on its journey via Pedito Shah’s app.
- This marketing strategy results in significant social media engagement, with Pedito Shah receiving more mentions than Messi during this pivotal moment.
Viral Impact and Cost Efficiency
- The campaign organically trends on social media without any financial investment, showcasing effective brand engagement during a major cultural event.
- Over half of Argentina is reached through this viral action, demonstrating how timely and relevant notifications can create substantial brand visibility.