How to lead in a crisis | The Way We Work, a TED series

How to Lead Through Uncertainty

The Need for a New Leadership Approach

• Leaders are traditionally seen as confident and unwavering, but crises can challenge this perception.

• In an interconnected world, unexpected events can create widespread upheaval, leading to fear and a desire for security.

• During such times, leaders must adapt their approach by embracing humility and transparency instead of pretending to have all the answers.

Communicating with Honesty

• Effective leadership during upheaval involves sharing known information while admitting uncertainties. This honesty fosters psychological safety among team members.

• Delta Airlines CEO Ed Bastian exemplified this by increasing communication with employees despite facing significant financial losses during the pandemic.

• Bastian emphasized that it is crucial to communicate even when answers are lacking, rather than waiting for clarity before taking action.

Acting with Urgency

• Leaders should act swiftly even when they lack complete information; inaction can lead to feelings of instability among people.

• New Zealand Prime Minister Jacinda Ardern demonstrated this by implementing a four-level alert system early in the COVID-19 crisis without having all the necessary data at hand. She adjusted her response as new information became available, prioritizing public health and safety.

Maintaining Core Values

• During turbulent times, leaders must hold steadfastly to their core values while adapting goals and strategies as situations evolve. These values serve as guiding principles amidst uncertainty.

• For instance, Ardern's commitment to protecting human life remained central throughout various phases of the pandemic response, reflecting her clear purpose despite changing circumstances.

Empowering Others

• In times of crisis, leaders often feel compelled to maintain control; however, sharing power can be more effective in fostering innovation and engagement among team members.

• By asking for help and acknowledging that they cannot navigate challenges alone, leaders empower others and provide them with a sense of purpose during difficult times.