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How To ACTUALLY Do Keyword Research - SEO Unlocked With Neil Patel
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How To ACTUALLY Do Keyword Research - SEO Unlocked With Neil Patel

Introduction to Keyword Research

In this section, Neil Patel introduces the importance of keyword research in SEO and how it can help generate traffic and sales. He also explains why picking the right keywords is crucial for success.

The Importance of Keyword Research

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  • Keywords are fundamental to SEO as they are how people find you.
  • Picking the right keywords will make you more money and picking the wrong ones will hurt you.
  • Google Keyword Planner is not enough as it doesn't tell you if the traffic generated by a keyword will convert into leads or revenue.

Using Ubersuggest for Keyword Research

  • Ubersuggest is a tool built by Neil Patel that provides tons of keyword ideas based on popularity and conversion potential.
  • Ubersuggest's Keyword Ideas report shows metrics such as cost per click, SEO difficulty, paid difficulty, visits, backlinks, domain score, etc.
  • A high cost per click means that a keyword generates sales. A low domain score means that many sites rank for that keyword with little authority making it easier to rank for.

Keyword Research

In this section, Neil Patel talks about keyword research and how to find lucrative keywords. He also explains the importance of understanding the intent behind a keyword and aligning it with customer and influencer intent.

Finding Keywords

  • Use tools like Ubersuggest to find keywords that are doing well.
  • Look up Wikipedia pages or competitor sites for detailed content that can give you keyword ideas.
  • Pay attention to what words your competition is mentioning on a frequent basis.

Understanding Intent

  • Align your intent with the customer's intent by solving their problem.
  • Consider the influencer's intent by creating content that people want to share or link to.

Setting Goals

  • Understand your goals before going after keywords. Do you want more sales, leads, traffic, awareness, brand recognition, or organic traffic?
  • Remember that your customer is a person and target them accordingly.

Achieving Success

  • Follow these five steps for keyword success: build your keyword list, research your target musketeer (customer/intent/influencer), create great content, promote it through social media and email outreach, and track your progress.

Researching Your Target Audience

In this section, the speaker discusses the importance of researching your target audience and provides several resources for understanding your customer.

Understanding Your Customer

  • Dollar Shave Club is used as an example of a company that offers shaving products and has a mission to help guys take care of their minds and bodies so they can be their best selves.
  • Forums, message boards, or groups are great places to see what problems people are facing and what solutions they're looking for.
  • Ubersuggest is a tool on neilpatel.com that provides keyword ideas report with suggestions sorted by popularity, related terms, CPC data, paid difficulty (PD), and SEO difficulty (SD).
  • eBay, Amazon, Google are other sites where you can find suggestions.

Tools for Researching Your Target Audience

  • Questions: What questions are people asking around this subject?
  • Google Trends: Type in keywords to see what's trending.
  • Prepositions Tab on Ubersuggest: Use prepositions like "shaving with razor bumps" to find long-term opportunities.

Finding the Right Keywords

In this section, Neil Patel discusses various ways to find the right keywords for your website.

Using Popular Websites

  • You can use websites like Quora and Amazon Reviews to see what's popular and what people are interested in.
  • This will give you an idea of what people think, what they like, and what they dislike.

Social Shares

  • Use Ubersuggest's Content Ideas feature to see all the popular blog posts on a subject and how many social shares they have.
  • This will show you which keywords do well for the social web because there are a lot of shares.

Google Search Results

  • Look at the top 10 results when you google a term to see what people want to read about.
  • Google ranks sites based on popularity and experience, not just based on keywords or links pointing to their website.

Facebook Audience Insights

  • Set up Facebook Audience Insights by installing Facebook Pixel on your website.
  • This will track data on your website visitors and give you demographic data so that you can do better targeting.

Google Search Console

  • Use Google Search Console to check for keywords that you already rank for.
  • Even if you get only 10, 20, 50 or 100 visitors, it shows up in Google Search Console.

Conclusion

In this section, Neil Patel concludes his discussion on finding the right keywords.

Overall, finding the right keywords is crucial for SEO success. By using popular websites like Quora and Amazon Reviews, checking social shares, analyzing Google search results, setting up Facebook Audience Insights, and using Google Search Console, you can find the right keywords for your website.

Keyword Research Tools

In this section, Neil Patel talks about the importance of keyword research and how to use Ubersuggest to analyze your website or competitor's website.

Using Ubersuggest for Keyword Research

  • Ubersuggest is a tool that breaks down all the keywords that a website ranks for.
  • It provides information on search volume, position, and traffic.
  • Setting up a project on Ubersuggest with your own website can show you estimated organic monthly traffic, monthly backlinks, referring domain names, and rankings over time.
  • You can track your competitors' rankings over time and compare them to yours as well.

Customer and Influencer Personas

In this section, Neil Patel emphasizes the importance of understanding customer personas in keyword research.

Understanding Customer Personas

  • Download the Customer and Influencer Personas worksheet from neilpatel.com/training.
  • The worksheet helps you understand customer personas by breaking them down into categories such as demographics, interests, pain points, etc.
  • Understanding customer personas is important because it helps you create content that resonates with your target audience.

Conclusion

Keyword research is an essential part of any successful SEO strategy. By using tools like Ubersuggest and understanding customer personas, you can optimize your content for better search engine rankings.

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Video description

Welcome to another day of SEO Unlocked. Today is very exciting because we're going to start the journey into keyword research. This is one of the most fundamental steps of SEO and the reason being is keywords is where it all starts. That's how people find you. RESOURCES & LINKS: ____________________________________________ Download the Musketeer Persona Worksheet: https://neilpatel.com/training/ SEO Unlocked Course Playlist: https://www.youtube.com/watch?v=Q_lySNxCag0&list=PLJR61fXkAx11Oi6EpqJ9Es4rVOIZhwlSG Ubersuggest: https://neilpatel.com/ubersuggest/ Google Search Console: https://search.google.com/search-console/welcome ____________________________________________ Are you getting the right traffic? As I mentioned, picking the right keywords will make you more money and picking the wrong ones will hurt you You can use Ubersuggest, It's a tool I built, there's a free version of it that anyone can go and use and you can get tons of keywords ideas and it breaks it down not just based on popularity, but also what's most likely going to convert and generate you revenue as well. And there's tons of reports in it and I'll show you how to use it over the period of this course. When you go to Ubersuggest on the left-hand navigation side, you'll see a link that says Keyword Ideas. When you type it in a keyword that you're trying to go after anything related to your space such as like shaving or razors, it'll tell you what's popular, the cost per click, the SEO difficulty, that's the word SD you see the abbreviation there or PD is paid difficulty. When SEO difficulty is under 40 it's easier to rank for, when it's over 40 it gets harder and harder to rank for. And on the right side of the keyword ideas report, it shows you all the people that are ranked for that keyword. How many visits are roughly getting from that keyword? How many backlinks they have? And this will give you ideas of if a keyword is good, right? In addition to that, if you don't want to use Ubersuggest there's many other ways you can go and find keywords out there. Things like Wikipedia or other content pages around the web that have really detailed content can give you keyword ideas as well because these articles are filled with lucrative keywords. You want to rank because you not only do you want traffic, but you need to be able to solve the customer's problem. If you solve their problem, you're much more likely to rank. There's really five steps to keyword success. The first is you need to build your keyword list, then need to research your target musketeer, then you need to understand the keyword metrics. Next you need to match the customer journey and of course, last but not least, you need to refine your keyword list. So first building a keyword list, you go to neilpatel.com/training and you'll be able to download the PDF there and it breaks down how you can use it and what you need to do step by step. Second, you need to research your target musketeer right? It's all about researching that individual. The other thing that I like doing is Ubersuggest, right? It's a tool on neilpatel.com you can go to neil patel.com/ubersuggest or in the navigation just click on the Tools link and then Ubersuggest type in any keyword on the left-hand navigation once you go to the Keyword Ideas Report, you'll see a list of suggestions. You don't want to just be reactive as a marketer or as an SEO, you want to be proactive and going after areas that people are going to be more interested in in the future. You can also correlate intent through prepositions. And these are all long-term opportunities that you should be trying to rank for because these long-tail keywords, a lot of people aren't thinking about them and yes they don't drive the most amount of traffic today but six months from now, a year from now, it adds up and it can drive quite a bit in conversions. Then of course there's Social Shares, so on Ubersuggest whenever you type in a keyword on the left hand navigation, there's a navigation button called Content Ideas. So people are like, Hey Neil, it's easy for you but hey, when you're a new website and even if you get 10, 20, 50, 100 visitors, hey, it shows up in Google Search Console. The other thing that you can do and this is what I love doing, is I like setting up a project on Ubersuggest and I put in my own website or you can put in your competitor's website. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/CYicoAcAi0A #SEO #NeilPatel #DigitalMarketing