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How To Get 10x More Client Testimonials & Referrals (Plus TWO Example Emails For You To Swipe)
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How To Get 10x More Client Testimonials & Referrals (Plus TWO Example Emails For You To Swipe)

The Power of Client Testimonials

In this video, Alex discusses the importance of client testimonials and how they can help boost credibility, increase chances of landing new clients, and charge more for services. He shares five tips to make getting client testimonials easy.

Why Client Testimonials are Important

  • 93% of customers say their purchasing decision is directly influenced by testimonials and customer reviews.
  • Social proof works well in increasing conversions.

How to Get Client Testimonials

Tip #1 - Get Them While They're Hot

  • Ask for a testimonial as soon as you finish a client project. This ensures that the experience is still fresh in the mind of your client.
  • It's also smart to ask for testimonials from your retainer clients.

Tip #2 - Make it Easy for Your Clients

  • Provide clear instructions on what you need from them when asking for a testimonial.
  • Offer to write the testimonial yourself and have them approve it or make changes as needed.

Tip #3 - Use Specific Questions

  • Ask specific questions that will elicit detailed responses about their experience working with you.
  • Avoid generic questions like "How was your experience?" which may not provide enough detail.

Tip #4 - Follow Up Strategically

  • If you don't hear back from a client after asking for a testimonial, follow up with a gentle reminder email or phone call after a few days or weeks depending on the urgency of the request.
  • If a client provides a testimonial, follow up with a thank you email or note.

Tip #5 - Showcase Your Testimonials

  • Display your testimonials prominently on your website, portfolio, and sales emails.
  • Use photos and names of clients to add credibility to the testimonials.

Conclusion

  • Client testimonials are an essential part of building credibility and increasing conversions for any business.
  • By following these five tips, getting client testimonials can be easy and effective in boosting your business's success.

Tips for Getting Testimonials That Boost Your Credibility

In this section, the speaker provides tips on how to get testimonials that can increase your credibility and help you get more clients.

Ask for Stats

  • Asking clients for stats like conversion rates, open rates or revenue generated can dramatically increase your credibility.
  • Proving that your copy increased a client's conversion rate by 10% is very appealing to future clients.

Follow Up with Clients

  • Following up with clients after a project is completed is a great way to get ongoing work.
  • It is easier to sell an existing client on more work than to onboard a brand new client.

Ask for LinkedIn Recommendations

  • LinkedIn recommendations are a literal gold mine for professional recommendations.
  • Recommendations on LinkedIn can be repurposed as testimonials for your website or portfolio with permission.
  • Asking for recommendations on LinkedIn is super easy.

Screenshot Feel-Good Messages

  • Screenshotting social media DMs, comments or emails that compliment your work or share excitement about you and your brand can act as perfect social proof.
  • These screenshots can be reshared on social media or added to your portfolio/website as long as you get permission first.
  • Capturing a screenshot makes it easy since the hard work of receiving an amazing message has already been done.

Make It Easy

  • Whenever you make a request that seems too complicated, you're almost guaranteed to get no response at all.
  • People like things that are easy, simple and fast.
  • Using online tools like Boast makes leaving testimonials super easy for clients and acts as the perfect place to store all of your testimonials.

Tips for Getting Awesome Client Testimonials

In this video, Alex shares five tips to help freelancers get awesome client testimonials that can boost their credibility and increase their chances of landing new clients.

Introduction

  • Alex expresses his enjoyment working on a project with the client and plans to follow up in about a month.
  • He offers to feature the client on his website as an awesome client to work with and asks for feedback in the form of a video or written statement.

30 Day Follow-up Email

  • Alex sends a follow-up email after 30 days to check how the project went and if there are any analytics or performance metrics to share.
  • He requests permission to use this information in a testimonial and provides a link where the client can leave comments and metrics.
  • Alex expresses interest in hearing more about what the client is working towards now and offers assistance in helping them hit those goals.

Five Tips for Getting Awesome Client Testimonials

  • Tip #1: Ask at the Right Time - ask for testimonials when clients are happiest with your work.
  • Tip #2: Make it Easy - provide clients with simple ways to leave feedback, such as forms or links.
  • Tip #3: Be Specific - ask clients specific questions that will elicit detailed responses.
  • Tip #4: Use Social Proof - showcase testimonials on your website or social media platforms.
  • Tip #5: Follow Up - send follow-up emails after projects are completed to request testimonials.

Conclusion

Alex encourages viewers to go out there, do their best work, get those client testimonials, and boost their credibility. He also invites viewers to check out his next video or click on a link for a free gift.

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Video description

5 Tips To Get Awesome (& Automated) Client Testimonials, Boost Your Conversions & Creative Massive Brand Trust Join The #1 Copywriting Challenge on the Internet ►► https://go.alexcattoni.com/ignite What’s the one thing you can do that will boost your credibility, increase your chances of landing new clients, and even allow you to bump up your rates and charge more for your services?... The answer is making sure your website includes plenty of powerful testimonials, of course! EVERY website—whether it’s service-based, eCommerce, or B2B—hould have a place where they showcase testimonials or reviews. But that’s all much easier said than done. That’s why, in this video, I’m going to walk you through my top 5 tips to make getting client testimonials easy-breezy (lemon squeezy). ➡️ Don’t have a website? No problem! You can still benefit from having strong testimonials by showcasing them in your portfolio—or including a few in the emails that you send to potential clients :) And as a special bonus to everyone that sticks around ‘til the end… I’m sharing TWO SETS of swipe copy for you to use, that’ll help you get more testimonials guaranteed. TRY BOAST: https://boast.io?via=alex84 ^^^This is an affiliate link so if you do sign up and end up paying for a subscription, I will receive a small commission :) WHY SUBSCRIBE? Every single week I provide tips and resources from my copywriting vault, so go ahead and browse the tutorials and guides I already have up and, after you subscribe, hit that little bell icon so you don’t miss any future videos from me. CONNECT WITH ME! https://instagram.com/copyposse https://facebook.com/alexcattoni https://twitter.com/alexcattoni http://linkedin.com/company/copyposse Read this instead: https://www.alexcattoni.com/how-to-get-more-client-testimonials/ #testimonials #referrals #freelancingtips