How To Get The Highest RPM With YouTube Shorts
How to Achieve High RPM on YouTube Shorts
Understanding RPM and Its Importance
- If your YouTube shorts RPM is below 20 cents, it's considered ineffective. The speaker showcases high RPMs, reaching up to 84 cents across multiple channels.
- The speaker mentions a method that consistently yields high RPMs, which they teach in their program "Earn It Media," allowing members to earn significant income.
Monetization through Ads
- YouTube generates revenue by placing ads between shorts; advertisers pay for product promotion, contributing to a creator pool divided into two parts: Creator and Music.
- To monetize from the shorts feed, creators must achieve 10 million views within 90 days, gaining access to the Creator pool where YouTube takes a 45% cut.
Audience Demographics Matter
- Unlike long-form content, niche doesn't matter as much as audience demographics. Ad revenue varies significantly by country due to differing spending habits.
- Targeting affluent countries like the US and UK is crucial for higher RPM; these regions have higher ad spend due to greater disposable income.
Content Strategy for Higher RPM
- Videos should primarily target English-speaking audiences from wealthy nations. The speaker emphasizes using English voiceovers and subtitles.
- Topics appealing to American viewers (e.g., Ford trucks or NFL-related content) are recommended for maximizing engagement and RPM.
Leveraging Music Partnerships
- Collaborating with music companies can unlock additional revenue streams; having their songs featured in videos allows sharing of the music pool's revenue.
- Creators with over a million views in the last month can apply for partnerships via a Google form provided by the speaker.
Factors Influencing Music RPM
- Audience location remains important for music monetization; targeting an English-speaking demographic is essential.
Understanding Video Length Impact on Views
The Effect of Short Videos on Engagement
- The speaker discusses the correlation between video length and viewer engagement, noting that videos over 30 seconds tend to perform poorly in terms of revenue per mille (RPM).
- Examples are provided where videos under 30 seconds have garnered millions of views, highlighting a significant difference in performance metrics.
- Specific RPM figures are mentioned: 36 RPM, 32 RPM, and 59 RPM for longer videos compared to lower earnings (8 cents, 5 cents, and 7 cents) for shorter ones.
- The speaker emphasizes that the majority of successful short videos fall below the 30-second mark, with examples cited being around 20 to 25 seconds long.