How to do Digital Marketing with $0

Digital Marketing Strategies for Small Businesses

In this section, the speaker discusses effective digital marketing strategies that small businesses can utilize without incurring high costs.

Five Ways to Market Your Business for Free

• Setting up and optimizing Google business profile is crucial.

• Fully optimize your Google business profile by providing detailed information.

• Completing the profile increases visibility and attracts more potential clients.

• Leveraging podcasting as a powerful tool.

• Utilize podcasts to spread awareness about your business effectively.

• Podcasting can be a cost-effective way to reach a broader audience.

• Reaching out directly to potential clients through social media.

• Implement the rule of sending out 100 cold direct messages daily for better results.

• Sharpen your skills and improve outreach effectiveness through consistent messaging.

• Importance of free marketing methods over paid ads.

• Free marketing strategies provide sustainable long-term benefits compared to paid advertising.

• Emphasizes the analogy of using solar panels (free energy) versus paying monthly bills (ads).

• Enhancing Google business profile for increased visibility.

• Choose primary and additional categories wisely to maximize search opportunities.

• Include all services offered with detailed descriptions and attributes for better search results.

The Power of Direct Outreach on Social Media

• Sending out cold direct messages as a strategic approach.

• Sending out a high volume of messages daily helps in achieving tangible outcomes.

• Focus on continuous improvement and skill development through message refinement.

• Crafting an effective message template for outreach success.

• Use a personalized approach in direct messages to engage prospects effectively.

• Implementing a friendlier tone and offering value in initial messages enhances response rates.

New Section

In this section, the speaker discusses the benefits of being a guest on existing podcasts as a strategy for business promotion.

Benefits of Being a Guest on Podcasts

• Being a guest on podcasts allows you to tap into diverse audiences covering various niches.

• Appearing on podcasts helps showcase your knowledge and personality, building trust with potential clients.

• The "rule of 100" suggests splitting daily efforts between client outreach and podcast introductions to increase client acquisition chances and expand reach at scale.

• Each podcast appearance enhances credibility, making it easier to land more guest spots in the future.

• Creating video content is highlighted as an effective strategy for building trust with clients, starting with simple smartphone videos answering common client questions.

New Section

This section delves into the power of creating video content using smartphones and free editing software for business marketing purposes.

Leveraging Video Content for Marketing

• Starting with short videos addressing FAQs helps provide valuable content and build comfort in front of the camera.

• Progressing to longer videos (5 to 10 minutes) deepens audience connection and can be repurposed for YouTube with searchable titles.

• Utilizing AI software to create shorts from longer videos expands visibility across multiple platforms, attracting a broader audience quickly.