COMUN + ACIÓN | ¿Qué es Comunicar? | Clase de COMUNICACIÓN. UBA - FCE - Parte 1

Introduction to Communication, Perception, and Sales

Overview of Topics

• The session introduces three interconnected themes: communication, perception, and sales. The aim is to provide a foundational understanding of these complex subjects.

Definition of Communication

• The term "communication" etymologically derives from the idea of sharing or putting something in common among individuals. This concept emphasizes the necessity for humans to articulate actions and needs through conversation.

• Communication serves not only to inform but also to generate action; it acts as a declaration that can initiate change or establish new realities. Various disciplines such as psychology, sociology, pedagogy, and philosophy interpret communication differently based on their respective fields.

Importance of Communication in Organizations

• Peter Bakker describes organizations as conversational networks where daily interactions primarily consist of conversations aimed at coordinating actions towards achieving objectives. Effective communication is crucial for aligning organizational vision and ensuring all members work towards common goals.

• Human Resources typically oversees communication within organizations; however, effective communication should be understood by all managers and business owners for both internal messaging and external marketing strategies. Both forms are vital for driving sales and fostering a cohesive workplace culture.

Strategic Nature of Communication

• Internal communication must be strategically planned—considering what messages will be conveyed to employees, when they will be communicated, who will deliver them, and the intended outcomes—to ensure alignment with organizational objectives. This planning is often more critical than external advertising efforts.

Interaction as Core Concept

• A key definition posits that communication is an interaction between two or more individuals aimed at generating change with specific objectives in mind. This interaction has been studied since ancient times by philosophers like Aristotle, highlighting its long-standing significance in human relations.