Felix Izquierdo en Quienes Fuimos y Quienes Somos en La Sucursal del Cielo

Who We Were and Who We Are in the Branch of Heaven

Introduction to Félix Izquierdo

• The speaker welcomes Félix Izquierdo, reflecting on the history and identity of Curuzú Cuatiá.

• Félix shares that his father, Cayó Izquierdo, immigrated from Spain at age 15 and initially worked in Goya before moving to Curuzú Cuatiá around 1931.

Early Business Ventures

• The first local business was established where a pharmacy now stands; it transitioned over time as the family grew.

• In 1976, after marrying, Félix's family business evolved into "Gran Izquierdo Funcional," marking a significant development in their commercial legacy.

Transitioning into Commerce

• Félix recounts his journey from university to joining the family business due to a managerial vacancy; he initially planned to return but found passion in commerce.

• He describes how the new store opened around 1972, highlighting its growth alongside Curuzú Cuatiá's development.

Evolution of Local Commerce

• The speaker reflects on how Curuzú Cuatiá was once small with limited businesses; notable stores included La Armonía and La Cumbre.

• Over time, many local businesses disappeared or transformed due to economic changes and competition.

Economic Fluctuations and Cultural Shifts

• Discussion about economic conditions reveals that poverty rates were low in 1900 but fluctuated significantly during military rule in Argentina (1978).

• A personal anecdote illustrates challenges faced when introducing promotional products like pan dulce; social dynamics influenced customer acceptance.

Customer Relationships and Product Offerings

• Félix reflects on early customers; while he knew many by sight, specific names elude him.

• Gran Izquierdo Funcional offered diverse products akin to general stores; sales peaked for school supplies like guardapolvos (school smocks).

Conclusion of Business Operations

Reflections on a Local Business and Community

Memories of the Store

• The speaker reflects on their perception of time, noting that it feels like less time has passed since they last saw the store owner. They mention having a vivid memory of the owner in the store.

• The speaker recalls that they left the store around 15 years ago, indicating they have kept all rental contracts dating back to 1985, suggesting a long history with the business.

Customer Relationships

• The speaker expresses gratitude for their customers, stating that they were generally very good and consistent. They acknowledge experiencing difficult periods but emphasize positive memories overall.

Acknowledgment and Gratitude