Alicorp - Historia |°| ¡La empresa que pretende apoderarse del mercado peruano!
What Company is Behind Major Brands?
Introduction to Alicorp
- The video introduces the viewer to Alicorp, a significant company behind various well-known brands such as Primor, Capri, and Bolívar.
- Alicorp operates and exports products to over 23 countries, highlighting its extensive reach in the market.
History of Alicorp
- Founded in 1956 as Anderson Clayton & Co. in Callao, Peru, initially focusing on oils and soups.
- The Romero family’s history begins with Calixto Romero Hernández who emigrated from Spain to Central America and later settled in Peru in 1888.
Expansion of the Romero Group
- Calixto Romero expanded his business by acquiring land and investing in various sectors; notably buying shares of an Italian bank which later became Banco de Crédito del Perú.
- The Romero Group acquired Anderson Clayton & Co., renaming it Compañía Industrial del Pacífico (CIPSA).
Growth Through Acquisitions
- CIPSA survived military regimes in Peru and made several acquisitions during the 1990s, including companies focused on edible oils and soaps.
- In 1995, CIPSA acquired Fabril S.A., becoming the largest food manufacturer in Peru.
Formation of Alicorp
- In 1996, after merging with other companies, CIPSA rebranded as Alicorp.
- Today, Alicorp remains headquartered in Callao and is recognized as one of the largest consumer goods companies in the Andes region.
Recent Acquisitions and Brand Portfolio
- Since its establishment as Alicorp in 1997, it has continued expanding through acquisitions including Unilever's Peruvian assets for ice cream production.
- Key brands under Alicorp include Primor for cooking oils, Blanca Flor for flour products, and Bolívar for laundry care items.
Investment Opportunities
- Alicorp is publicly traded allowing individuals to invest by purchasing shares; viewers are encouraged to comment if they want more information about investment opportunities.
Conclusion