Empresas Familiares - Orjuela y Orduz
How a Visionary Entrepreneur Transformed Raffles in Venezuela
The Beginning of a Unique Business
- The story begins with a young visionary who introduced an unconventional business model to Venezuela: raffles.
- Alongside his life partner, they started by raffling small market carts, selling tickets daily in commercial areas of San Cristóbal.
- Initially faced skepticism from the public, but through transparency and persistence, they gained trust and demonstrated the viability of their raffle business.
Building Community and Employment
- Their live draws not only entertained but also won the hearts of the people in San Cristóbal.
- Over time, they built a team comprising single mothers and young individuals seeking financial support while studying, now totaling over 80 members.
Expansion into Hospitality
- They later embarked on a new venture called Hotel BG, focusing on hospitality and tourism as part of their legacy.