AI Agents are the new SaaS

AI Agents are the new SaaS

Building Agents: The New SAS Opportunity

Introduction to the Concept

  • Building agents is likened to the Software as a Service (SAS) boom, with significant potential for value creation in this new wave.
  • The episode aims to explain how to leverage this opportunity by building startups focused on agents.

Understanding Agent SAS

  • The key takeaway is that while traditional SAS sells software, agent SAS sells work, transforming how businesses operate.
  • An example of an agent in action is Slang AI, which serves as an AI superhost for restaurants, managing reservations and guest inquiries efficiently.

Identifying Opportunities

Finding the Right Workflow

  • Focus on workflows where there’s already a paycheck attached; if people are paying for a service, there's room for improvement through automation.
  • A good agent workflow should have five traits: frequency of occurrence, clear finish line, integration with existing software tools, manageable edge cases, and noticeable pain points for buyers.

Job Identification Process

  • Start by identifying 20 jobs within a niche that people complain about and score them based on frequency and impact. This helps pinpoint viable opportunities for automation.

Shadowing Before Building

Importance of Observation

  • Founders should shadow individuals performing the identified job before developing their solution to gain insights into real workflows and challenges faced.
  • Observing tasks can reveal deeper complexities that inform better design decisions when creating an agent product.

Designing Your Agent Product

Key Components of Agent Specification

  • When designing your agent, consider what triggers it, what context it needs, what tools it can use, its decision-making capabilities, and success metrics. These elements ensure high-quality output from the agent.

Starting Small with Minimum Useful Agents (MUA)

  • Begin with a minimal useful version of your agent rather than aiming for full autonomy right away; options include draft-and-approve or triage agents that require human oversight initially.

Evaluating Performance

Establishing Evaluation Metrics

  • Create an evaluation set using real examples from the job to test how well your agent performs against established benchmarks before going live with customers. This builds trust in your solution's effectiveness.

Selling Your Solution

Pilot Programs and Productization

  • Launch pilot programs where you manually perform tasks alongside AI assistance before fully automating processes; this allows you to refine offerings based on customer feedback and outcomes observed during pilots.

Pricing Strategies

  • Consider simple pricing models initially (e.g., setup fees plus monthly charges) before transitioning to outcome-based pricing as you understand customer value better over time.

Distribution Strategies

Effective Marketing Techniques

  • Use "workflow tear-down" content strategies showing old vs new methods to highlight efficiency gains from using your agents; this resonates strongly with potential customers who feel operational pain points directly related to these workflows.

Action Plan: From Zero to Business in 30 Days

Step-by-Step Guide

  1. Day 1: Choose a niche where missed work costs money.
  1. Day 2: Interview operators about their workflows.
  1. Day 3: Select one workflow based on frequency and pain.
  1. Day 4: Write specifications detailing triggers and contexts.
  1. Day 5: Run manual tests using AI assistance before building software solutions.

6 - Week Two: Sell two pilot programs within the same niche.

7 - Week Three: Add product wrappers like logs and analytics.

8 - Week Four: Publish content showcasing successful pilots while refining audience engagement strategies throughout the process.

This structured approach ensures clarity in execution while maximizing learning opportunities along the way toward establishing an effective agent business model.


By following these steps outlined above regarding building agents as a new form of SAS business model—focusing on practical applications—entrepreneurs can tap into vast market potentials effectively while addressing real-world problems faced by various industries today!

Video description

In this solo episode I lay out why I believe building agents is the new SaaS: software is shifting from helping you do the work to doing the work with you. I walk through a full playbook — find a niche, pick a workflow with a paycheck attached, shadow the human, spec the agent, build the minimum useful version, sell a pilot like labor, then productize the repeatable parts. I share live market examples like Slang AI for restaurants and Same Day for home services, plus pricing models and a distribution strategy built on workflow teardowns. I close with a 30-day, zero-to-100 plan for launching an agent-first business. This one is for anyone eager to build with AI or simply become more productive. Learn how to get customers with AI Agents: https://startup-ideas-pod.link/GTM-agents-IB Timestamps 00:00 – Intro 01:38 – Building Agents is the new SaaS 04:11 – Pick a valuable workflow 06:12 – Shadow the Human First 09:34 – Build the Minimum Useful Agent 12:50 – The wrapper makes it SaaS 15:50 – Sell the Pilot Like Labor (and Pricing) 18:37 – Own the workflow 21:45 – The Zero-to-100 Plan in 30 Days 24:14 – Closing Thoughts Key Points * Agent SaaS sells work as a service; the product is the job itself, priced like labor. * Start with a workflow that already carries a paycheck: high frequency, clear finish line, existing software, learnable edge cases, and felt pain. * Shadow a human across 10–20 real jobs before you write a single prompt — the detail is the product. * Ship the minimum useful agent — draft-and-approve, triage, coordinator, or bounded action — and earn autonomy over time. * The wrapper (logs, approvals, evals, analytics) creates trust and turns automation into real SaaS. * Win distribution with workflow teardowns: show the old way, show the agent way, sell the painkiller. Numbered Section Summaries 1. The Product Is the Job I frame the core mental model: SaaS sells software, while agent SaaS sells work. I want you to package a job your customer's team hands off entirely, then sell that outcome as a service. The shift feels small, yet it changes how the buyer and the builder think. 2. Real Examples: Slang AI and Same Day I share Slang AI as an AI super host that answers restaurant calls, manages reservations, routes VIPs, and alerts staff. I add Same Day for home services, selling AI dispatchers and receptionists that answer calls, book jobs, and reschedule. These examples make the pattern concrete: handle one annoying job better than a junior hire, faster than an agency, and cheaper than new headcount. 3. Pick a Workflow With a Paycheck I teach you to start with money that already flows to a receptionist, coordinator, or dispatcher. A strong workflow shows five traits: high frequency, a clear finish line, existing software to touch, learnable edge cases, and pain the buyer feels. 4. Shadow the Human First Before any prompt or code, I watch a real person run the job across 10–20 cases, screen recording and narrating along the way. I hunt for the hidden workflow — what they check, where mistakes happen, and what makes a case weird. Then I spec the agent with seven parts: trigger, context, tools, allowed actions, approval points, escalation, and success. 5. Build the Minimum Useful Agent I keep the first version tiny and pick one of four shapes: draft-and-approve, triage, coordinator, or bounded action. I echo Anthropic's guidance that many agent problems begin as predictable workflows, and founders earn autonomy by adding judgment only where it creates value. 6. The Product Wrapper and Evals The agent does the work, and the wrapper — logs, approvals, controls, handoff rules — creates the trust customers pay for. I build an eval set from 50 real examples, mark the right answers, and run the system against them like a gym for the agent. 7. Sell the Pilot Like Labor, Then Productize I start with three customers in one niche, sell the outcome, and charge a simple setup fee plus a monthly fee. As I learn the value, I move toward usage or outcome pricing, which I believe is the future for agent-first software. 8. Distribution and the 30-Day Plan I win attention with workflow teardowns: show the painful old way, then the smooth agent way, and sell the painkiller. I commit to one platform, publish checklists, benchmarks, and 50 example posts, then put paid ads behind the winners. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com/ LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/