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Super Send Intro
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Super Send Intro

Introduction to Super Send

In this section, the speaker introduces Super Send and explains what it does.

What is Super Send?

  • Super Send is a tool for cold outreach at scale.
  • It allows users to upload a list of leads, create a sequence, and measure results.
  • The tool has three main channels: email, LinkedIn, and Twitter.

How Super Send Works

In this section, the speaker explains how Super Send works in more detail.

Campaigns

  • Each sequence created on Super Send is called a campaign.
  • Each campaign has its own stats and A/B tests to improve results over time.

Email Channel

  • Users can send emails and automatic follow-ups as replies or new threads.
  • Email warming is included with Super Send. This slowly ramps up the number of daily emails sent per email account to avoid getting flagged for spam.
  • The recommended number of daily emails per email account after warming up is around 50.

LinkedIn Channel

  • Users can do automated profile visits, message first-degree connections, and send connection requests with or without messages.
  • Users need to connect their LinkedIn account to use these features through the Chrome extension provided by Super Send.

Twitter Channel

  • Users can follow someone and DM them on Twitter using the direct integration provided by Super Send.
  • However, users can only DM those who have their DMS open or are following them back.

Managing Replies with Supersend

In this section, the speaker explains how managing replies works on Supersend.

Managing Replies

  • Supersend allows you to manage replies instead of manually sending follow-ups on email or LinkedIn.
  • This feature is useful when sending things at scale.

Dashboard

  • The dashboard shows the number of emails being sent, what emails are being sent from, how many new contacts were started in the sequence that day.
  • Users can also see open stats, click stats, opt-out stats and email capacity.

Conclusion

In this section, the speaker concludes by summarizing the unique features of Super Send.

Unique Features

  • Super Send allows users to manage multiple channels (email, LinkedIn, Twitter) in one sequence.
  • Email warming is included with Super Send to avoid getting flagged for spam.
  • Supersend allows you to manage replies instead of manually sending follow-ups on email or LinkedIn.

Supersend Dashboard Overview

In this section, the speaker provides an overview of the dashboard page on a per-step basis. They also explain how to use the granular stats to optimize future campaigns.

Dashboard Page

  • The dashboard page provides granular stats on each step of a campaign.
  • You can view open rates and other metrics for each step.
  • This information can be used to optimize future campaigns.

Teams and Campaigns

  • Supersend is structured so that you can have many teams, with each team having one or many different campaigns.
  • On the left-hand side of the dashboard, you can toggle between different campaigns.
  • There are areas in the app where you can see aggregated stats across all your teams and campaigns.

Uploading Leads

In this section, the speaker explains how to upload leads into Supersend and verify them before sending out emails.

Uploading Leads

  • To upload leads, go to the "Leads" page and upload a CSV file.
  • Map values such as first name and last name to internal values in Supersend.
  • Custom attributes can be added as well, which can then be used as variables in email sequences.

Verifying Leads

  • Make sure all leads are verified before sending out emails.
  • Any unverified email addresses will not be sent to.
  • Verification allows you to check that all variables were imported correctly.

Creating Email Sequences

In this section, the speaker explains how to create an email sequence in Supersend using drag-and-drop nodes.

Creating a Sequence

  • Drag-and-drop nodes from the right-hand side onto the canvas to create a sequence.
  • Templates are available to use as a starting point.
  • You can also use the AI sequence generator to create a sequence for you.

Defining a Sequence

  • Define how you want your sequence to work by dragging and dropping nodes onto the canvas.
  • Custom attributes can be used as variables in email sequences.

Creating a Multi-Channel Sequence

In this section, the speaker discusses how to create a multi-channel sequence to reach prospects on more than one channel.

Steps for Creating a Multi-Channel Sequence

  • Wait for a day after LinkedIn profile step before doing Twitter follow.
  • End the sequence after Twitter follow.

Attaching Social Media Accounts and Email Senders

In this section, the speaker explains how to attach social media accounts and email senders in SuperSend.

Steps for Attaching Accounts and Senders

  • Go to the sender's page.
  • Attach both LinkedIn and Twitter accounts.
  • Click on setup instructions to connect email providers like Gmail or Outlook.
  • Use app password or OAuth application for Gmail integration.
  • Use one-click connect for Outlook account.
  • Connect any SMTP or IMAP server including Zoho, Mailgun, and SendGrid.

Campaign Settings and Scheduling Emails

In this section, the speaker discusses campaign settings and scheduling emails in SuperSend.

Steps for Campaign Settings and Scheduling Emails

  • Attach email senders in campaign settings.
  • Select which email senders you want to be sent out from or this campaign to be sent from.
  • Create a schedule for when you want to send those emails.
  • Use Integrations like Slack, HubSpot, Zapier, or Webhook if needed.

Cold Outreach at Scale with SuperSend

In this section, the speaker provides an overview of how SuperSend can be used for cold outreach at scale.

Key Points

  • Upload leads into SuperSend
  • Create a sequence of some kind whether that's one channel or multiple channels
  • Measure results
  • Clone campaigns easily
  • Do A/B/C testing to get a better sense of what's working and not working
  • Use SuperSend to book meetings or fill out surveys.
Video description

00:00 The surprising number of people have asked what a tool like Supercent does, so I think I'll start there. So, when you're trying to do any kind of cold outreach at scale, whether that's just through email or just through LinkedIn or a combination of both, generally speaking people use a tool. 00:15 They'll use us, they'll use Apollo, Lemlist instantly at the, at a high level all of these tools do relatively the same thing. 00:24 You're uploading a list of leads, you're creating some kind of sequence, and then you're measuring results. So, in our nomenclature, we call those campaigns and each campaign has its own, you know, stats and A-B tests, etc., and so you can create, again, other pieces of list. 00:59 A-B tests. Ha, ha! Domain and you set up a new email account, you really can't send that many cold emails without it getting flagged for spam. 01:08 So there is a kind of tool suite called email warming where it will slowly ramp up the amount of emails that you've sent, that you're sending on a daily basis up to some thresholds. 01:19 So there's a lot of mystique around what this magic number is, I think at scale per email address, because again, you might have one Domain with, let's say five different email accounts. 01:31 So per email account at once the email has been warmed up, I like to stay at around 50. Some people say 75 is a good number or some people like to push it too often. 01:41 100 and some people really try and yellow and do 200 until the email just gets marked as spam. Totally up to you how you want to run it. 01:50 I think setting up a bunch of email addresses and domains is a bit of a pain. So and 50 is a good number historically for us and and our cold email agency. 01:59 So that's our number. So. On the email side send emails send follow up emails and email warming is included with super sent on LinkedIn. 02:08 You can do a profile visit. So in this Chrome extension that super send has you will connect to your LinkedIn account here. 02:16 And there's some other cool features in a later video that we can get into about what what else this Chrome extension can do including. 02:26 You can also send connection requests with or without a message. We also recently added being able to like a users most recent post. 02:40 And then uniquely we also include Twitter. So Twitter is a pretty underrated despite everything that's going on with Twitter right now. 02:46 A pretty underrated channel. Really good response rates. So on Twitter you can follow somebody and you can DM somebody. The caveat there is of course you can't DM every user on Twitter. 02:56 They have to either have their DMs open or be following you. So similar to the Chrome extension. We're connecting your LinkedIn account. 03:05 We have a direct integration with Twitter so you can click, you know, log in with Twitter, authorize us to send those messages on your behalf and super send will, will do that. 03:15 And for us, what kind of makes us different is our ability to have all of these different channels in one sequence. 03:22 So we'll. Check out the sequence generator in a second, but again, at a high level, you're sending these things at scale. 03:28 You don't want to be manually sending follow ups on email or LinkedIn, et cetera. You kind of just want to be managing replies. 03:35 And so super send allows you to do that jumping into the tool. You're going to be dropped onto the dashboard page. 03:43 So here's a dashboard for a live campaign that we are actively running for super send itself. And you can see at the top the number of emails being sent, what emails are being sent from, how many new contacts were started the sequence that day. 03:57 So in our case for today we've sent about 4000 emails on here. This campaign is actually an onboarding campaign for us and we don't track replies. 04:08 So there's, there's a really low reply rate and that's also why they're the bounce rates, like almost zeros because these are all users that sign up for super send and we add them dynamically to this campaign and send them a drip series of warm up emails, including a link. 04:23 To this video that you're watching now you'll get open stats, click stats opt out stats, your email capacity. So another unique piece about super send is, and we'll get into this in a second. 04:36 Each campaign can have multiple different email addresses that it's sending from. So you know, if we have and. If you're a super send, I can also have Sophia at super send and we can both be sending from the same campaign and basically a contact that elite that you upload will get assigned 04:55 to one or one of those email addresses and the entire sequence will be sent out as if it were from whoever, whatever email address it was assigned. 05:04 So this is roughly the dashboard page on a per step basis. You also get pretty granular stats on exactly what step is is working well.