COMO ORGANIZAR SEUS PÚBLICOS NO GOOGLE ADS

How to Organize Your Remarketing Audiences in Google Ads

Importance of Organized Remarketing Audiences

• The speaker emphasizes the rarity of well-organized remarketing accounts, which complicates campaign creation and negatively impacts results.

• A step-by-step guide is promised to help viewers organize their audiences effectively.

Types of Remarketing Audiences

• Various audience types are available for remarketing: website visitors, app users, YouTube users, and customer lists.

• Each audience type serves as a source for creating remarketing campaigns based on user interactions with websites or apps.

Naming Conventions for Audience Management

• The speaker stresses the importance of standardized naming conventions for audiences to facilitate easier searches and management.

• An example spreadsheet is mentioned that helps track all created audiences, indicating which ones are active or inactive.

Creating Specific Audiences

• When creating an audience, it’s crucial to include the source (e.g., YouTube), making it clear where the data originates from.

• The speaker suggests including specific actions taken by users (e.g., watched any video, subscribed), along with timeframes like 15 days or 30 days.

Best Practices for Audience Creation

• It’s recommended to create audiences proactively; even if not used immediately, they can capture new users over time.

• The importance of setting up various timeframes (e.g., last 15 days to last 540 days) is highlighted to ensure comprehensive audience coverage.

Final Steps in Audience Setup

• After defining an audience's parameters, it's essential to save and finalize the setup before launching campaigns.

Strategies for Effective Audience Targeting

Setting Up Visitor Tracking

• The speaker discusses the importance of tracking website visitors, specifically mentioning how to set up a visitor list based on specific pages like sales pages.

• Emphasizes the need to define the duration of audience association, suggesting a 365-day period for those who have visited certain pages.

Creating Targeted Audiences

• Provides an example of targeting users who visited specific open registration pages within the last year, highlighting how to structure these audience rules effectively.

• Mentions that Google automatically creates some audiences, which cannot be altered, but emphasizes the ease of identifying and analyzing custom audiences created by the user.

Analyzing Audience Engagement

• Discusses various audience segments such as those who visited channels or subscribed in recent months, illustrating how this data aids in campaign creation.

• Notes that having detailed insights into email lists and subscriber activity helps streamline marketing efforts and improve engagement strategies.

Simplifying Campaign Management

• Highlights how organizing audiences simplifies campaign management, making it easier to focus on specific groups based on their interaction history.

• Suggests creating a spreadsheet for public tracking to maintain clarity and organization in marketing efforts.

Best Practices for Audience Creation

• Advises beginners to prioritize effective audience creation from the start, even with minimal budgets, as this lays a strong foundation for future campaigns.