Media Show Uruguay 2026 | APERTURA

Media Show: Navigating Change in Communication

Importance of Media Show

• The speaker opens by congratulating Media Show on its 23 years of existence, highlighting the challenge of sustaining a platform in a rapidly changing world.

• Emphasizes the significance of exchanging ideas and reflecting on current events to adapt to ongoing changes affecting various sectors.

The Role of Politicians and Media

• Discusses a conversation with communication advisors who suggest that politicians are becoming media entities, which raises concerns about their primary role in public service.

• Argues that politicians should not act as media but rather rely on traditional media for effective communication with society regarding public interests.

Challenges in Modern Politics

• Observes that politics is increasingly resembling entertainment, where sensationalism often overshadows substantive discourse.

• Stresses the need for strong media institutions capable of providing accurate information amidst an overwhelming amount of content, including misinformation.

Risks Posed by Technology

• Highlights the dangers posed by artificial intelligence in creating misleading representations, which can undermine democratic processes.

• Points out the difficulty citizens face when trying to refute false claims without credible media sources to support them.

Building a Healthy Information Ecosystem

• Calls for robust institutions that can verify information and foster trust within society, enhancing public debate quality.

• References a survey indicating that many individuals knowingly share false news to influence others negatively, illustrating a significant societal issue.

Future Directions for Media and Society

• Advocates for collaboration between media and technology companies to create healthier ecosystems that prioritize truthful information dissemination.

• Urges collective responsibility among all societal actors—not just politicians—to defend democracy through inclusive digital policies.

Addressing Societal Issues

• Warns against rising anxiety and frustration within society due to disconnection despite technological advancements promoting connectivity.

• Concludes with a call for innovative approaches to ensure access to quality information as a fundamental human right while fostering emotional connections.

Discussion on Media Ethics and Inclusion

Importance of Inclusion in Media

• The speaker emphasizes the significance of inclusion and participation from various stakeholders, both small and large, in creating a free media environment without political interference.

• Acknowledges the potential for technological advancements to strengthen the media ecosystem, highlighting the collective responsibility in this process.

Ethical Journalism and Fake News

• María Soto introduces the panel focused on journalistic ethics, stressing the need to combat fake news which undermines industry integrity.

• She reflects on 23 years of experience with Media Show across multiple countries, noting significant changes within the industry.

Evolution of Media Industry

• The media landscape has evolved significantly, now incorporating diverse contributors such as journalists and sports figures who are essential to content creation.

• Emphasizes that young voices within their organization advocate for including all facets of audiovisual content production.

Role of Regulators and Stakeholders

• Highlights the importance of having major companies like Direct TV and Antel involved in discussions about media regulation and content rights.

• Discusses how regulators shape industry direction while also addressing issues like piracy affecting sports content.

Education's Role in Combating Piracy

• Stresses that education is crucial for informing younger audiences about piracy, advocating for broader societal engagement in these discussions.

• Expresses gratitude towards supporting institutions and emphasizes ongoing collaboration within the sector to enhance experiences at events.

Networking and Objectives of the Event

Importance of Networking

• The event emphasizes the significance of networking, which is considered a foundational objective.

• Acknowledgment to Isos and their team for their dedication in facilitating this networking opportunity.

Opening Remarks by Gonzalo Valceiro

• Gonzalo Valceiro, president of Ursé, expresses gratitude towards ISO for consistently bringing important topics to discussion.

• He highlights that each year focuses on different themes, with this year's emphasis on sports and journalism.

Role of Regulators in Society

Daily Responsibilities

• Regulators work daily to enforce norms and analyze technical possibilities within the industry.

Participation in Discussions

• Regulators engage in discussions at events to share opinions and positions on relevant issues affecting the sector.

Intelligent Regulation

Definition and Evolution

• The concept of "intelligent regulation" is discussed; it has always existed but varies based on regulatory focus.

Adapting to Technological Changes

• Emphasis is placed on adapting regulations to rapid technological advancements and ensuring accessibility for all users.

Challenges Faced by Regulators

Decision-Making Process

• Decisions are made at various political levels (parliament, executive), reflecting societal needs through established norms.

Addressing New Technologies

• Regulators must study emerging technologies like streaming services and fake news while listening to operators' challenges.

Proactive Approach as a Regulator

Importance of Listening

• Engaging with operators allows regulators to understand difficulties they face, enabling proactive responses.

Continuous Learning from Global Practices

• The need for regulators to learn from international experiences is highlighted; understanding global issues can inform local practices.

Future Outlook for Regulation

Anticipating Change

• Regulators should remain open-minded about new technologies and consumer behaviors that may emerge rapidly.

Commitment to Intelligent Regulation

• A commitment is expressed towards maintaining intelligent regulation by studying complex topics related to technology and business opportunities.

Telecommunications Sector Insights and Developments

Opening Remarks and Acknowledgments

• The speaker expresses gratitude for the participation in the event, emphasizing a commitment to support and advance the telecommunications sector.

Keynote by Pablo Escotellara

• Pablo Escotellara opens his address, expressing honor in participating at Media Show and noting a mix-up in protocol regarding who should close the event.

• He highlights the presence of significant figures from various sectors, including national telecommunications directors and representatives from powerful entities like URSEC and SEIT.

Celebrating Collaboration

• Escotellara acknowledges Hernán Verdaguer from Telecom Argentina and Diego Santos from Claro, welcoming Fernando Montoya with news about Mili's upcoming launch.

• He reflects on Uruguay as a country of integration and dialogue, proud of its governance structure that includes diverse political representation working collaboratively.

Importance of Communication Media

• The speaker stresses the importance of media communication systems, celebrating Dinatel's initiatives to incentivize the audiovisual sector.

• He describes Uruguay’s strategic geopolitical position as conducive to development and regional unity amidst global challenges.

Future Events and Initiatives

• Escotellara announces significant events planned for May 11th and 12th to celebrate URSEC's 25 years, inviting international ministers to discuss telecommunications advancements.

• He emphasizes Uruguay’s unique culture of democratic debate where diverse policies coexist harmoniously, attracting international investment into the country.

Closing Thoughts on Innovation

• The speaker thanks key individuals advocating for innovation within Uruguay’s business processes while encouraging local ownership among citizens.

• Reflecting on past experiences during times of substantial investment in telecommunications, he celebrates current digital transformations led by younger generations.

Celebrating Milestones and Embracing Change

Acknowledging Achievements

• The speaker celebrates a 25th birthday, expressing gratitude towards Fido, María, Seba, and a team of young individuals for their contributions and teachings.

• Emphasizes the importance of reflection, study, and understanding history to adapt to a changing world led by younger generations.

Unity and Aspirations

• Congratulates María and the entire team while promoting unity within Uruguay as a small yet beautiful country filled with brotherhood.

• Expresses hope for Latin America as a collective dream and challenge aimed at creating a better world through peace and fraternity.

Values of Freedom and Tolerance

• Advocates for liberalism and tolerance, emphasizing the right of individuals to express themselves without fear of judgment based on their thoughts or appearance.

• Concludes with appreciation for the profession being discussed, highlighting its beauty and significance in society.