How AI is changing Search ads
Introduction
The speakers introduce themselves and joke around before discussing the role of AI in their work.
- Azeem Ahmad, Carrie Rose, Anu Adegbola, and Kenny Skelton introduce themselves.
- They discuss how AI has impacted their work and allowed them to be more strategic.
- They emphasize the importance of leveraging data sets to appeal to consumers.
AI for Private Investigation
The speakers discuss how AI has allowed them to better serve their clients by acting as a private investigator.
- Anu Adegbola explains how AI allows them to use data to investigate on behalf of clients.
- Azeem Ahmad discusses how AI has allowed him to be more strategic in his work.
- Carrie Rose talks about using AI for production purposes.
Leveraging Customer Data
The speakers emphasize the importance of using customer data effectively with the help of AI.
- Azeem Ahmad stresses that marketers should leverage existing data sets or wake up and start collecting them.
- Anu Adegbola emphasizes the importance of using first-party customer data for personalization and creativity in advertising.
Quality Inputs for Effective AI
The speakers discuss the importance of quality inputs when it comes to effective use of AI.
- Azeem Ahmad compares quality inputs for effective use of AI with quality inputs needed for physical exercise.
- He emphasizes that quality inputs are necessary for effective use of AI.
Preparing for Future Changes
The speakers talk about preparing for future changes in marketing with regards to AI and advertising.
- Carrie Rose discusses dedicating time towards change as a way to prepare for future changes in marketing.
- Kenny Skelton talks about exciting developments in search, such as shifting from traditional automated bidding to auction time bidding.
Skills Needed for Future Marketers
The speakers discuss the skills needed for future marketers in the age of AI.
- Carrie Rose emphasizes the importance of curiosity in trying out new things.
- Kenny Skelton talks about the need for "unicorns" with skills in data engineering, strategic creative planning, and analytical abilities.
- Azeem Ahmad suggests that more generalists are needed rather than specialists.
Conclusion
The speakers discuss how AI has impacted their work and emphasize the importance of using customer data effectively. They also talk about preparing for future changes in marketing and the skills needed for future marketers.