¿Qué es y cómo hacer un "DIAGRAMA DE AFINIDAD - MÉTODO KJ"? ¿Para qué sirve?. T8 E110

What is an Affinity Diagram and How to Create One?

Introduction to Affinity Diagrams

• Jorge Huertas introduces the concept of an affinity diagram, also known as the KJ method, which is a tool for understanding complex problems by organizing ideas contributed by a group.

• This method is particularly useful in organizations dealing with large amounts of data gathered from brainstorming sessions.

Purpose and Application

• The affinity diagram is employed during the definition or ideation stages of projects using design thinking methodology, focusing on complex topics that require structured discussion.

• It emphasizes group collaboration, especially when addressing intricate issues that need collective input for effective problem-solving.

Process of Creating an Affinity Diagram

• The process begins with brainstorming to generate random ideas related to a central theme or problem. A tutorial on brainstorming techniques is recommended for those unfamiliar with it.

• Ideas are then classified into categories or subtitles (5 to 23), utilizing sticky notes for organization. Color coding can enhance clarity in categorization.

Group Dynamics and Decision Making

• Each group member presents their ideas, leading to collaborative decision-making about how best to address the identified problem.

• It's important to recognize that not all problems will have immediate solutions; some may require further exploration or different tools for deeper analysis.

Understanding Complex Problems

• Completing the affinity diagram should lead to a better understanding of the complexities involved in the issue at hand rather than providing direct solutions.

• If insights do not yield clear solutions, additional information gathering and analysis may be necessary. Tools like ideation cards or Ishikawa diagrams are suggested for further exploration.

Conclusion and Resources

• The affinity diagram serves as a straightforward yet powerful tool for comprehending complex issues within iterative processes.

• Viewers are encouraged to subscribe for more resources on design thinking methodologies available in both Spanish and English through regular video updates.