Copywriting & Email Marketing Trends 2020

Tips for Keeping Your Content Fresh

In this video, Alex shares four tips for copywriters to keep their content fresh and stay ahead of the curve in 2021.

The Latest Social Media and Digital Marketing Trends

• Copywriters need to keep up with the latest social media and digital marketing trends.

• Four major trends taking over the internet are: Video Is Taking Over, Hyper-Relevant Behaviour-Based Content Is A Must, Omni-Channel Marketing Is Expected, and Voice Search Is On The Rise.

• These trends are powered by advancements in Artificial Intelligence.

• Machine-learning will never be able to completely match real, relevant and relatable copy written by a HUMAN.

Be Authentic & Transparent

• Authenticity and transparency have always been highly valued in marketing.

• Consumers want to know who you are, what you stand for and how you do things.

• Use REAL scarcity when writing offers. Explain WHY products are on sale and for how long. Set clear expectations and HONOR them. Communicate frequently and authentically.

• Showcasing user-generated content, authentic social interactions, and true video testimonials are some great ways you can take advantage of this emerging trend.

Tell Stories

• Storytelling is one of the best ways to create connection, evoke emotion and inspire action.

• People will remember your story long after they’ve forgotten your sales pitch.

• When the Internet apocalypse hits if your business is based on stories you’ll not only survive but thrive.

Keep It Simple

• Keep your copy simple and easy to understand.

• Use short sentences, bullet points, and subheadings to break up text.

• Avoid using jargon or technical terms that your audience may not understand.

• Make sure your message is clear and concise.

Conclusion

• Copywriting is an essential part of any marketing strategy.

• By keeping up with the latest trends, being authentic and transparent, telling stories, and keeping it simple, you can create content that resonates with your audience.

The Importance of Storytelling in Copywriting

In this section, the speaker talks about the importance of storytelling in copywriting and how it can help you sell your product or service.

Using Stories to Sell

• A good story will sell for you and can be used across multiple different marketing channels without having to worry whether or not it will be compliant.

• Real, relevant, and relatable stories should be included in your copy.

• People are more likely to remember a story than a list of features or benefits.

Voice Search Optimization

In this section, the speaker discusses the rise of voice search and how copywriters can optimize their content for it.

Answering Questions

• By 2021, over 50% of all searches will be done through digital assistants like Siri and Alexa.

• When using voice search, people tend to ask questions rather than typing keywords.

• Including FAQ sections on sales pages and writing in a natural conversational voice that answers consumer questions is key to optimizing for voice search.

Personalization & Interactivity in Marketing

In this section, the speaker talks about personalization and interactivity as important factors in effective marketing.

Behavior-Based Messaging

• Sending behavior-based messaging in real-time based on subscribers' actions, interests, and engagement habits is becoming increasingly important.

• Increasing personalization in messaging across all channels can lead to a 500% increase in consumer spending.

• Copywriters should take time to consider who is consuming their content and how they might want to adapt messages for different audience segments.

Introduction

In this section, the speaker introduces herself and gives an overview of what will be covered in the video.

Overview

• The video covers tips for effective copywriting.

• The speaker has been a copywriter for over 10 years and has worked with clients such as Nike, Coca-Cola, and McDonald's.

Tip #1 - Know Your Audience

In this section, the speaker talks about the importance of knowing your audience when writing copy.

Understanding Your Audience

• Knowing your audience's demographics, psychographics, and pain points is crucial to writing effective copy.

• Conducting surveys or focus groups can help you better understand your audience.

• Creating buyer personas can also be helpful in understanding your audience.

Conclusion

In this section, the speaker concludes the video by summarizing the tips covered.

Summary

• Effective copywriting involves using storytelling, optimizing for voice search, personalization and interactivity, and knowing your audience.

• Copywriters should take time to understand their audience's pain points and create buyer personas to better target their messaging.

• Personalization is becoming increasingly important in marketing, and copywriters should consider adapting their messages for different audience segments.

Personalization in Copywriting

In this section, the speaker discusses the importance of personalization in copywriting and how it can be achieved through platform personalization and interactivity.

Platform Personalization

• Copywriting should be fully adapted to each platform and channel used.

• Facebook posts and Instagram captions should be written differently as audiences engage with those platforms differently.

Interactivity

• Copy that creates even the slightest bit of interactivity is more effective at attracting and converting consumers.

• Enhanced engagement among target audience creates a sense of trust and credibility.

Creating Personalized Content

• Fun ways to create personalized content include video, live video, quizzes, webinars or social media posts that encourage commenting and sharing.

Conclusion

The speaker concludes the video by asking for feedback from viewers, promoting their previous video on marketing trends, encouraging subscriptions, and signing off.

• Viewers are asked to give a thumbs up if they found the video helpful.

• Viewers are encouraged to watch the previous video on marketing trends by following a link provided by the speaker.

• Viewers are encouraged to subscribe for future videos from the speaker.

• The speaker signs off until next week's video.