DI 4 Hydrabad NIKITHA Dettol Icy cool user 04 09 2026,video

Introduction to the Interview

Background of the Interviewee

• Ayush introduces himself as a member of a research company focused on consumer feedback regarding products.

• Nikita, a 22-year-old pharmacy intern from Hyderabad, shares her family structure and current educational pursuits.

Daily Routine

• Nikita describes her daily routine, starting with waking up at 7 AM, followed by her internship at a hospital.

• She mentions using public transport (college bus) for commuting.

Discussion on Weather and Products

Current Weather Conditions

• Nikita notes that the weather in Hyderabad is humid but has been sunny recently despite being rainy season.

Product Usage Inquiry

• The interviewer asks about various personal care products used by Nikita, including body wash and face wash.

• She confirms using Clean & Clear face wash and Ponds talcum powder (pink variant).

Soap Preferences

Soap Choices

• Nikita discusses her soap preferences, mentioning she uses Dettol soap during hot or humid weather for its refreshing qualities.

• She explains that she prefers Dove soap on regular days due to its gentler feel.

Brand Awareness and Purchase Behavior

Brand Familiarity

• The interviewer queries which cooling soap brands Nikita is aware of; she lists several but indicates limited usage.

Purchase Decisions

• Nikita reveals she has been using Dettol Isql soap for nearly two years after initially trying it based on an advertisement.

Reasons for Choosing Dettol Isql Soap

Initial Attraction to the Product

• She chose this soap primarily for germ protection and its cooling effect during hot weather conditions.

Advertising Influence

• Nikita recalls seeing an advertisement featuring ice cubes that highlighted both refreshment and germ protection claims.

User Experience with Dettol Isql Soap

Positive Aspects of the Soap

• She appreciates how the soap removes dust while providing a refreshing feeling post-bath.

Affordability and Availability

• Nikita finds the product affordable and readily available in stores without any significant dislikes about it.

Online Shopping Habits

Digital Engagement

• When asked about online shopping habits, she mentions occasionally buying products online while being active on WhatsApp and Instagram.

Review of Product Performance

Overall Satisfaction

• In terms of performance, she rates Dettol Isql highly for delivering promised benefits like cooling effects and germ protection.

Packaging Feedback

• While discussing packaging, she states it's decent but does not elaborate further on specific features noticed.

Final Thoughts on Pricing

Value Assessment

• Despite discussing pricing at ₹180 for a family pack offer (buy four get one free), she concludes it’s affordable given its quality.

User Experience with Cooling Soap

Frequency of Use

• The user mentions using the soap twice in some instances but currently uses it once during summer.

Cooling Sensation

• The cooling effect is rated as 4.5 out of 5, described as immediate upon application.

• The user finds the cooling sensation comfortable rather than intense.

Refreshing vs. Medicinal

• The user describes the cooling experience as refreshing, noting a medicinal smell but not an overwhelming one.

Duration of Cooling Effect

• After leaving the bathroom, the cooling effect lasts approximately six hours.

Product Comparison and Preference

Choice Between Soaps

• When comparing two soaps, one providing 3x longer lasting cooling versus another offering 2x, the user prefers the former due to its effectiveness over two years.

Testing New Products

• The user expresses reluctance to switch products without testing them first for odor control and moisturizing properties.

Fragrance Assessment

Scent Description

• Although marketed as mint-scented, the user does not perceive a mint fragrance; instead, they describe it as calming and soothing.

Importance of Fragrance

• The user emphasizes that fragrance is crucial in a cooling soap for odor control and overall refreshment after bathing.

Germ Protection Significance

Priority Factors for Soap Usage

• In terms of priorities for using soap: germ protection ranks highest, followed by fragrance and then cooling effects.

Confusion Over Priorities

• There’s confusion regarding whether germ protection or cooling should be prioritized since both are important to the user's experience.

Awareness of Competing Products

Knowledge About Dermicool Soap

• The user has heard about Dermicool soap from friends but recalls negative experiences related to its scent and effectiveness.

Advertising Perception

• Upon viewing an advertisement for Dermicool soap, the user finds it somewhat unbelievable regarding its claims about refreshing qualities amidst heat.

Suggestions for Advertising Improvements

Ideas for Effective Marketing

• If creating an ad, incorporating a relatable story along with a known influencer or celebrity could enhance appeal and relatability.