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How to Create a Social Media Content Calendar in Less Than 10 Minutes
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How to Create a Social Media Content Calendar in Less Than 10 Minutes

Creating a Social Media Content Calendar in Under 10 Minutes

Introduction to Content Calendar Creation

  • Christy, the social media manager at Loomly, introduces the process of creating a social media content calendar focusing on Instagram, TikTok, LinkedIn, and Facebook.
  • Emphasizes that quality is more important than quantity when determining posting frequency across platforms.

Posting Frequency and Organization

  • Proposed posting schedule:
  • Instagram: 5 times a week
  • TikTok & LinkedIn: 3 times a week
  • Facebook: 2 times a week
  • Introduces content pillars and value pillars as post labels for better organization and tracking of results.

Understanding Content Pillars and Value Pillars

  • Defines content pillars (the "what" and "why") versus value pillars (action verbs that make content compelling).
  • Primary value pillars identified are educational, inspirational, and relatable; encourages flexibility in post distribution among these categories.

Planning Content Types

  • Discusses various content types to include:
  • Short-form videos
  • Graphics
  • Text posts
  • Polls
  • Suggestion to incorporate memes, photo dumps, and stories for variety.

Repurposing Content Across Platforms

  • Highlights the importance of repurposing Instagram content for other platforms like LinkedIn.
  • Mentions Loomly's support for PDF publishing on LinkedIn to streamline scheduling processes.

Scheduling Videos with Loomly

  • Explains options for video posting:
  • Automatic publishing for scheduled posts.
  • Manual posting required for adding music or text due to API limitations.

Managing Time-Sensitive Content

  • Discusses using post drafts in Loomly for time-sensitive content like weekly job roundups on LinkedIn.

Finalizing the Content Calendar

  • Once completed, the calendar clarifies what needs creation which speeds up workflow.

Collaboration and Approval Process

  • Describes how Loomly facilitates collaboration through comments on each post draft before approval from management.

Analytics Tracking Post-Creation

  • Post labels not only assist in planning but also allow pulling custom analytics reports to evaluate performance based on defined metrics.
Video description

In this video, we walk through how to create a social media content calendar. Get your free Social Media Strategy Roadmap: https://loom.ly/wNw6UcQ More free resources and templates: https://loom.ly/vmI9oFk Get started with your free 15-day trial of Loomly: https://loom.ly/BfSgPc0 ✨ Key Topics: 💚 Determining how often to post 💚 How to use post labels to stay organized 💚 Choosing post types 💚 Determining value pillars 💚 Picking content pillars 💚 Building the calendar 💚 Automatic publishing versus manual publishing 💚 Repurposing content 💚 Approval workflow 💚 Tracking results 📚 Related Resources: 👉 How to create a social media strategy: https://youtu.be/V9qxS-2XfaU 👉 How to use social media trends: https://youtu.be/RaOmU_RmlJE 👉 How to use TikTok to promote your business: https://youtu.be/GOOdrK9uQDA 🕚 Timestamps: 0:00 - Introduction 0:22 - Posting cadence 0:43 - Post labels 1:15 - Post types 1:30 - Building out the calendar 1:45 - Content planning 2:04 - Value pillars 2:30 - Content pillars 2:55 - Repurposing content 3:17 - Video publishing 4:08 - Polls publishing 4:16 - Planning for time-sensitive content 4:44 - Content creation 4:51 - Approval workflow 5:17 - Tracking results 🤝 Let's be friends! Follow us on Instagram: https://www.instagram.com/loomlysocial/ Follow us on TikTok: https://www.tiktok.com/@loomly Keep us with us on LinkedIn: https://www.linkedin.com/company/loomly Like us on Facebook: https://www.facebook.com/Loomly