8 Copywriting & Digital Marketing Acronyms Decoded 😬

Understanding Marketing Jargon

In this video, Alex explains some of the most common marketing jargon and acronyms used in the industry. She provides clear definitions and examples to help viewers understand these terms better.

Unique Selling Proposition (USP)

• USP stands for unique selling proposition.

• It is what makes a brand, product, or service different from its competitors.

• A USP should be short and simple but highly effective.

• Your USP should be communicated quickly and clearly so that potential customers immediately see why you're more awesome than all other options out there.

One-Time Offer (OTO)

• OTO stands for one-time offer.

• An OTO refers to a sales page that promotes a special offer available for one time only.

Click-through Rate (CTR)

• CTR stands for click-through rate.

• It is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.

Call-to-action (CTA)

• CTA stands for call-to-action.

• It is an instruction given to the audience designed to provoke an immediate response.

Customer Lifetime Value (CLV)

• CLV stands for customer lifetime value.

• It is the amount of money a customer will spend on your products or services over their lifetime as your customer.

Word-of-Mouth (WOM)

• WOM stands for word-of-mouth.

• It is the passing of information from person to person by oral communication.

Conversion Rate Optimization (CRO)

• CRO stands for conversion rate optimization.

• It is the process of increasing the percentage of website visitors who take a desired action on a webpage.

Attention, Interest, Desire, Action (AIDA)

• AIDA stands for attention, interest, desire, action.

• It is a marketing model that describes the stages a customer goes through before making a purchase.

One-Time Offers

This section explains what one-time offers are and how they can be used effectively in marketing.

What are One-Time Offers?

• One-time offers are scarcity-driven marketing strategies that combine FOMO with a sense of urgency.

• They work well because they're based on a user's action and only shown once.

• They're not the same as upsells, which are presented to customers after they've purchased an upfront offer.

How to Use One-Time Offers Effectively

• Only use one-time offers if you actually pull the offer when you say you will. Otherwise, you risk losing trust and confidence from your customers.

• Scarcity makes one-time offers effective, so make sure to create a sense of urgency around them.

Click-Through Rate (CTR)

This section explains what click-through rate is and why it's important for businesses to monitor it.

What is Click-Through Rate?

• Click-through rate (CTR) is the ratio of people who click a specific link to the total number of viewers on that page, ad, or email.

• It's calculated by dividing clicks by impressions.

Why Monitor CTR?

• Monitoring CTR can give valuable insight into what's working and what's not in your marketing strategy.

• There isn't one concrete number for what makes a good CTR since it varies by niche, campaign, company, and ad type. Therefore, it's important to continuously gauge and monitor your own CTR.

Call to Action (CTA)

This section explains what a call to action is and how to create effective CTAs.

What is a Call to Action?

• A call to action (CTA) is the most wanted conversion response on any marketing asset.

• It's typically in the form of a button, link, or image that encourages your audience to become leads or customers.

How to Create Effective CTAs

• Keep your CTA simple and clear. It should only take one hot second for the customer to understand exactly what you want them to do.

• Present your CTA at least two to three times on your sales page after introducing the offer.

• Always have the CTA be the very last thing people see on your sales page.

Customer Lifetime Value (CLV)

This section explains what customer lifetime value is and why it's important for businesses.

What is Customer Lifetime Value?

• Customer lifetime value (CLV) is the total amount of money that a customer is expected to spend on your products or services during their lifetime as a customer with you.

• The longer you keep a customer as a customer, the greater your CLV will be.

Why Monitor CLV?

• Monitoring CLV can help businesses understand how much revenue they can expect from each customer over time.

• By understanding CLV, businesses can make informed decisions about how much they're willing to spend on acquiring new customers.

Keeping Customers Long-Term

In order to keep customers long-term, companies must go above and beyond by providing a greater customer experience than expected. This includes having stellar customer support, resolving issues quickly, answering concerns, delivering on time, making customers feel part of a community and brand.

• 70% of people will support a company that delivers great customer service.

• Word of mouth is a marketing method that relies on organic social interactions, conversations, and recommendations to promote a product or service. People are 90% more likely to trust and buy from a brand that was recommended by a friend.

• Word of mouth impressions result in five times more sales than paid media impressions.

• Good marketing can only take a company so far. To reach true icon status, always deliver on what you promise.

Conversion Rate Optimization (CRO)

CRO is the system for increasing the percentage of visitors that take a certain action on a webpage like buying a product or service. It involves enhancing marketing to boost conversions through increasing customer value proposition, improving site speed or utilizing scarcity. Split testing is used to track this process.

• Companies that test emails see email marketing returns that are 37% higher than those brands that don't do A/B testing with their emails.

• Only 17% of marketers use A/B testing to improve conversion rates which means 83% of companies and products just pray they got their marketing right the first time around.

• CRO increases conversion rate and gives you competitive edge helping you stand out.

AIDA Marketing Model

AIDA is a marketing model that represents the stages a consumer passes through when making purchasing decisions.

• Attention, Interest, Desire, Action (AIDA) is one of the best-known marketing models out there.

Understanding the Marketing Funnel

In this section, Alex explains the marketing funnel and its different stages.

The Three Stages of the Marketing Funnel

• At the first level, awareness is your job. You simply want to make the customer aware of your brand.

• In the second level, interest, your job is to get the customer intrigued by the brand and want to learn more.

• Next comes desire, which is really where your brand's USP comes into play. So at this level, your customer is pretty invested in buying your product or at least they like it.

Emotional Connection with Customers

• This is where you want to develop that emotional connection with your customer.

• But remember, the customer has to go through every single part of the funnel before they arrive at the bottom. So make sure that each step of your funnel is priming your customer to take that desired action.

The Bottom of The Funnel

• Once customers are locked onto your product and brand, they fall through the bottom of the funnel which is action.

• This is where your CTA (Call To Action) comes into play. So whether it's to purchase, download or sign up for an email subscription, this is where that highly sought-after conversion takes place.

Frequently Used Acronyms in Marketing and Copywriting World

In this section Alex explains frequently used acronyms in marketing and copywriting world.

Frequently Used Acronyms

• TO (Time Onsite)

• CTR (Click Through Rate)

• CTA (Call To Action)

• CLV (Customer Lifetime Value)

• WOM (Word Of Mouth)

Conclusion

In this section, Alex concludes the video and encourages viewers to check out her other videos.

Conclusion

• Now you're basically a lingo expert and you can absolutely own those client calls with confidence and success.

• Give me a thumbs up below if you found this video helpful, and as always, thank you so much for watching and subscribing.

• Next step, check out my video on how to prepare a boss portfolio and get more yeses.

• And I will see you next week with a brand new video.