COMO CRIAR UMA CAMPANHA DE RECONHECIMENTO NO FACEBOOK ADS

How to Create a Brand Awareness Campaign from Scratch

Introduction to Campaign Creation

• The video aims to teach viewers how to create a brand awareness campaign from scratch, emphasizing a step-by-step approach.

• The presenter is using Facebook Ads and begins by navigating to the campaign creation section.

Types of Brand Awareness Campaigns

• There are four types of objectives for brand awareness campaigns:

• Reach

• Brand Recognition

• Video Views

• Store Location Awareness

Naming Conventions for Campaigns

• The presenter suggests a structured naming convention for campaigns:

• Use initials (e.g., "PS" for Pedro Souza).

• Include "CP" as an abbreviation for campaign followed by a number (e.g., "33").

• Add details about the campaign type and product, along with the creation date.

Setting Up Ad Sets and Budgeting

• When setting up ad sets, maintain consistent naming conventions that reflect the hierarchy (Campaign > Ad Set > Ad).

• A daily budget can be set; in this case, it’s suggested at R$10. This amount determines daily spending on the campaign.

Target Audience Definition

• The audience can be defined geographically; in this example, São Paulo is selected.

• Age targeting is also important; here, it's suggested to target individuals aged between 18 and 40 years old based on product relevance.

Interest Targeting and Manual Positioning

• Interest targeting allows advertisers to reach specific audiences; e.g., those interested in digital marketing.

Ad Strategy and Audience Engagement

Frequency of Ad Exposure

• The frequency at which an ad is shown to the same person can be controlled; for instance, if a person sees an ad today, they will see it again in seven days.

• Advertisers can choose to show ads more frequently, such as every two days, allowing for increased engagement with the target audience.

Targeting and Nomenclature

• It's important to establish clear naming conventions for campaigns to easily identify them later; for example, using "SP" for São Paulo and specifying age range and interests.

• Abbreviations like "mktd" (marketing digital) help streamline campaign management by making it easier to recognize key details at a glance.

Ad Positioning

• Advertisers should consider where their ads will appear (e.g., feed or stories), using abbreviations like "FD" for feed and "ST" for stories to simplify tracking.

• Familiarity with these terms grows over time, making it easier to manage campaigns effectively.

Creating Ads

• When creating ads on platforms like Instagram, it's essential to link a Facebook page with an Instagram account; this ensures seamless integration of advertising efforts.

• Advertisers have the option to create new ads from scratch or use existing posts from Facebook or Instagram.

Media Selection and Formatting

• Selecting appropriate media formats is crucial; images must fit specific dimensions depending on whether they are used in feeds or stories.

Understanding Instagram Ad Campaign Setup

Image and Ad Format Issues

• The speaker emphasizes the importance of ensuring that images used in ads are correctly formatted. If an image has issues, it may trigger a warning sign on Instagram.

• If an image is flagged as unsuitable, the user should replace it with a compliant one to avoid campaign rejection.

• It's crucial for campaigns to be error-free; any mistakes can prevent them from being published successfully.

Adjusting Ad Positioning

• Users are advised to remove problematic ad placements if they encounter persistent warnings about their images.

• The speaker explains how text placement differs between Facebook and Instagram feeds, highlighting the need for tailored content based on platform specifics.

Crafting Effective Campaign Text

• The main text of the ad should be engaging and relevant, aimed at generating recognition rather than direct sales.

• Acknowledges that this particular campaign focuses on brand awareness rather than immediate conversions or sales.

Recognition vs. Conversion Campaigns

• For those looking to sell courses or products, it's essential to create conversion-focused campaigns instead of just recognition ones.

• The speaker reiterates that this example serves solely for recognition purposes, using appealing visuals and simple messaging.

Finalizing and Publishing Ads

• Users can personalize their campaigns by naming them appropriately for easy identification later.

• After reviewing all elements (images and texts), users should proceed to publish their campaign while waiting for Facebook's approval process.

Approval Process Insights

• Once submitted, ads undergo a review process where Facebook checks compliance with its guidelines before activation.