Sesión 05: Los 5 dominios de la transformación Digital

Digital Transformation: Key Domains

Introduction to Digital Transformation

• In 2016, Professor David Rogers from Columbia Business School published the "Digital Transformation Playbook," outlining a step-by-step approach for designing effective digital transformation strategies.

• Rogers identified five essential domains of business in the digital era, which are crucial for understanding and implementing digital transformation.

The Five Domains of Digital Transformation

• The five domains defined by Rogers include:

• Customer: How businesses connect with and deliver value to their customers.

• Competition: Changes in competitive dynamics due to digital technologies.

• Data: Understanding the value of data in decision-making processes.

• Innovation: The role of innovation in adapting to technological changes.

• Value: How value is perceived and delivered in a digital context.

Impact of Digital Technologies

• Digital technologies fundamentally alter how businesses interact with customers, rethink competition, and leverage data.