15.11.2022. Номинация 2. Первая национальная премия в области корпоративного спорта

Introduction to the Corporate Sports Award Ceremony

Overview of the Event

• The event is the First National Award in Corporate Sports, focusing on recognizing achievements in corporate team building.

• Viewers are encouraged to participate in a public voting process via Telegram, where the project with the most votes will receive audience sympathy.

Information Partner Presentation

Fitness Industry Association

• The information partner is the Association of Fitness Industry Operators, representing over 60% of entrepreneurs in Russia's fitness sector across 70 regions.

• The association aims to protect business interests and facilitate dialogue between industry players and government entities.

Jury Introduction for Team Building Nomination

Jury Members

• Notable jury members include Olympic champion Alexandra Patkevich and Yulia Zhale, president of the National Association of Event Organizers.

• Other jurors include Tatyana Konakova from MICE Excellence Forum and Naum Amir Khamitov from the State Duma Committee on Physical Culture and Sports.

Presentation by Corporation Irkut

Project Overview

• Olga Shokrova introduces their project focused on creating a unified team through corporate sports within Corporation Irkut.

• The project aims to engage employees in sports activities across geographically distributed locations, enhancing teamwork among diverse staff.

Goals and Strategies

• They emphasize that developing a strong HR brand requires fostering employee loyalty through systematic corporate sports initiatives.

• Key performance indicators include increasing employee loyalty index by 15% and achieving over 20% engagement in sports activities by year-end.

Achievements in Corporate Sports

Success Metrics

• Over one year, they organized more than 50 internal competitions and participated in national tournaments like Labor Reserves League Champions.

• Events were held at various venues including factories, showcasing innovative approaches to engaging employees through sports.

Conclusion of Irkut's Presentation

Final Thoughts

• Emphasizing that sport fosters cross-functional interaction and builds a cohesive team culture within their corporation.

Questions from Jury Member Tatyana Konakova

Inquiry about Priorities

• Tatyana asks about specific priorities within their broad range of sports activities and how these align with overall program goals.

Introduction of Navigator Company’s Project

New Nominee: Oleg Gusev

• Oleg Gusev presents his company Navigator's project "River Multisport," which focuses on water-based team-building events.

Overview of Water-Based Activities

Event Concepts Offered

• Navigator offers over 50 concepts for water-related events aimed at fostering teamwork among employees through engaging activities like sailing regattas or karting on motorboats.

Addressing Employee Stress

Importance of Team Bonding

• Oleg discusses how these events help alleviate stress among employees while promoting unity within teams during challenging times.

Business Impact Discussion

Outcomes from Events

• Oleg shares an example where participation led to significant business insights for an international client facing operational challenges due to geographical separation from headquarters.

Introduction to Rusagro’s Project: Honest Games

Company Background

• Svetlana Tikhonova introduces Rusagro as a major player in Russia’s agricultural sector with multiple businesses under its umbrella.

Evolution of Honest Games

Festival Development

• The festival has evolved over ten years, adapting from large gatherings into online formats during pandemic restrictions while maintaining high employee engagement levels.

Engagement Strategies Used

Online & Offline Integration

• This year's festival combined both online platforms for remote participation alongside offline events at various company sites, significantly boosting participation rates beyond previous records.

Overview of Recent Events and Achievements

Event Highlights

• The organization hosted a large offline festival in the Tambov region, attracting over 900 participants and nearly 200 athletes across 52 sports teams.

• Various championships were held, including volleyball, football, and checkers, with around a thousand participants and 186 volunteers involved.

• The event showcased live finals that garnered significant viewership, particularly in sports, followed by creativity and education as secondary interests.

Engagement Strategies

• Digital literacy was measured through the percentage of employees using online business products; usage increased to nearly 80% after launching online formats for games.

• Family members of employees are actively engaged in activities; each participant can invite up to two family members to join various events.

• Activities are tailored for different age groups (children, teenagers, adults), ensuring appropriate content delivery for each demographic.

Introduction of New Projects

Project Presentations

• Anastasia Rozhdestvenskaya introduced the project "Body Spirit Mind," emphasizing its alignment with other innovative projects presented at the competition.

• The organization aims to integrate core values into daily operations despite challenges in embedding these values within employee actions.

Health Initiatives

• A focus on health emerged during the pandemic; promoting wellness became essential for maintaining productivity among government employees who typically lead sedentary lifestyles.

• The initiative seeks to create a healthy environment while also uncovering talents beyond professional skills through informal engagement.

Results and Impact Assessment

Outcomes from Engagement Activities

• Post-event surveys indicated an increase in commitment to organizational values from 61% to 74%, alongside improved team interactions and leadership engagement.

• Employees had opportunities for informal interactions with management during activities, enhancing communication dynamics within the organization.

Future Directions

• Questions arose regarding how top executives participated in team-building activities; they engaged directly with staff during competitions like volleyball and basketball.

• Key features included quests designed to motivate participation across various events while fostering teamwork among diverse groups.

Corporate Team Building Initiatives

Overview of "Altai Movement"

• The Altai Movement aimed at uniting retail block employees through extreme sports activities such as rafting and mountain climbing to enhance collaboration among different departments.

Employee Feedback

• Participants reported high levels of enthusiasm post-event; many expressed interest in future similar initiatives due to positive experiences shared during team-building exercises.

Strategic Planning

• A strategic plan was developed collaboratively by participants focusing on continuous improvement initiatives throughout the year following successful summer events.

Conclusion of Team Building Presentation

Reflection on Participation

• Regular engagement surveys showed that this initiative led to higher employee involvement compared to previous years' efforts across various departments.