Steve Blank. UniMOOC (L5.06) "Captar clientes en canales físicos". Crea tu Startup.

How to Attract Customers for a Physical Channel

Initial Steps in Customer Attraction

• The example of Jet Blue is used to illustrate how to promote a new flight route from New York to Orlando. The first step involves utilizing both free and paid advertising methods.

• Advertising channels include television, radio, newspapers, and the company's website. Email marketing is also highlighted as an effective tool for informing potential customers about the new route.

Measuring Interest and Engagement

• It's crucial to assess whether people show interest in the service. This can be done by tracking website visits and interactions, such as checking prices for flights between New York and Orlando.

• In physical channels, measuring customer interest includes observing inquiries about flight schedules and pricing. Tracking actual reservations or dealership visits (in a car sales context) is essential.

Understanding Customer Journey

• A significant challenge in physical channels is understanding the gap between awareness of a product through advertisements and actual customer engagement with the product.