You Can't Compete on Cheap Models Anymore

You Can't Compete on Cheap Models Anymore

The Paradox of AI: Better Tools, Same Results

Introduction to the Issue

  • Observations indicate that while AI tools are improving and becoming cheaper, outputs from various users appear increasingly similar.
  • This phenomenon is not merely a tooling issue; it stems from a shift in where value is derived in the execution process.

Case Study: Hashimoto's Experiment

  • Mitchell Hashimoto, co-founder of HashiCorp, tested different AI models for common engineering tasks.
  • Despite varying costs and times, all models produced comparable results for standard tasks, leading to discussions about routing work to cheaper models.

The Value Shift

  • As execution becomes commoditized with cheaper models, the critical question shifts to where value moves next.
  • Hashimoto's second test involved a complex task that only the more expensive model could handle effectively, highlighting the importance of imagination in task selection.

Imagination vs. Execution

Understanding Task Assignment

  • Unique tasks arise not from existing processes but from an expert's insight into new possibilities enabled by advanced tools.
  • AI can execute predefined tasks but lacks the ability to determine which tasks are worth pursuing; this limitation emphasizes the need for human imagination.

The Role of Execution

  • While execution is crucial and should be optimized, it must be paired with imaginative thinking to unlock true potential.
  • A strong execution strategy should incorporate targeted applications of advanced models for transformative questions rather than just routine tasks.

Convergence of Outputs

Commonality in Tasks

  • Many users rely on shared prompts and public playbooks leading to converging outputs across different platforms.
  • This convergence indicates that differentiation relies heavily on human creativity rather than solely on tool capabilities.

Historical Context: Blackberry vs. Apple

  • Blackberry excelled at executing known smartphone features but failed due to lack of innovative vision compared to Apple's reimagining of what a phone could be.

The Importance of Imagination

Evaluating Your Task List

  • Reflect on whether your task list has evolved recently or if you are simply optimizing old routines with new tools.

Defining Imagination

  • Imagination isn't an exclusive trait; it's about understanding capabilities through hands-on experience with tools like AI models.

Exploring New Possibilities

Example Use Case: Fable 5 Application

  • Fable 5 can analyze geographic data for marketing purposes by identifying properties suitable for specific enhancements based on sunlight exposure.

Complexity and Feasibility

  • While initial idea generation may require advanced models, subsequent executions can often utilize cheaper alternatives once concepts are validated.

Redesigning Processes

Historical Analogy: Electrification in Factories

  • Just as factories struggled initially after electrification due to outdated layouts, companies today risk missing out by sticking with traditional workflows when integrating AI technologies.

Stripe’s Success Story

  • Stripe successfully migrated extensive code changes rapidly due to prior investments in infrastructure and team training tailored for such transformations.

Cultivating Imagination Within Teams

Empowering Employees

  • Organizations must ensure that employees who understand context have permission and resources necessary to explore innovative uses for technology.

Conclusion: Shifting Focus from Cost Savings

  • True transformation comes not just from cost savings but also from fostering an environment where imaginative problem-solving thrives alongside efficient execution strategies.
Video description

Full post: https://natesnewsletter.substack.com/p/beyond-model-routing?r=1z4sm5&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true Everyone in AI is saying the same thing right now: route your work to cheaper models. It's the right call β€” and it's about to be table stakes, which means the real advantage is moving to a layer almost nobody is budgeting for. My Links πŸ”— πŸ‘‰πŸ» Newsletter: https://natesnewsletter.substack.com/ πŸ‘‰πŸ» X: https://x.com/natebjones πŸ‘‰πŸ» TikTok: https://www.tiktok.com/@nate.b.jones πŸ‘‰πŸ» Instagram: https://www.instagram.com/nate.b.jones What's really happening when AI makes execution cheap but everything starts to feel the same? The common story is that cheap models turn good work into a commodity β€” but the real question is who can imagine the work that isn't on anyone's list yet. In this video, I share the inside scoop on where AI value moves once execution gets cheap: - Why a $1 model now ties a $9 model on routine work - How one engineer's $40 job reveals where value moved - What separated Apple from BlackBerry with equal execution - Where your real leverage lives once routing is table stakes Keep routing execution to cheap models β€” but if your task list hasn't changed in a year, your constraint on AI returns is imagination and permission, not price. Chapters: 00:00 Better tools, the same results 00:49 The $40 test: one buck ties nine 01:39 Everyone says route to cheaper models 02:26 The test the cheap models couldn't touch 04:06 Cheap engine, frontier steering 05:38 BlackBerry, Apple, and the multiplier 06:37 Has your task list actually changed 08:07 The Fable 5 porch marketing example 11:30 Electrification and redesigning the building 12:28 How Stripe earned its one-day migration 13:31 You can't hire your way out of this 14:50 The blackout, and where your 10x comes from Listen to this video as a podcast. Spotify: https://open.spotify.com/show/0gkFdjd1wptEKJKLu9LbZ4 Apple Podcasts: https://podcasts.apple.com/us/podcast/ai-news-strategy-daily-with-nate-b-jones/id1877109372