Episode 2: TikTok & IG Code the American Dream | TikTok vs. Instagram | Business Wars | Full Episode

Episode 2: TikTok & IG Code the American Dream | TikTok vs. Instagram | Business Wars | Full Episode

The Dawn of Technology and Dreams

Zhang Yiming's Early Exposure to Computers

  • In the mid-90s, in Fujian Province, China, a young Zhang Yiming discovers a computer brought home by his father, who works as a librarian. This moment marks the beginning of his journey into technology.
  • Zhang eagerly asks to use the computer as his father expresses interest in stock trading following the reopening of the Shanghai Stock Exchange, highlighting early capitalist changes in China.
  • The narrative emphasizes that Fujian was among the first provinces to embrace international trade and foreign goods, leading to an improved standard of living for families like Zhang's.
  • As Zhang powers on the computer for the first time, it symbolizes not just technological advancement but also opens up opportunities for learning and discovery that could impact China's future relationship with America.

Parallel Lives: Kevin Systrom's Introduction to Coding

  • The episode contrasts Zhang’s upbringing with that of Kevin Systrom in Massachusetts, who is also born in 1983. Both share a passion for computers despite their vastly different childhood experiences.
  • At twelve years old, Systrom plays "Doom 2" on his family's new computer and begins experimenting with coding by editing game levels—his initial step into programming.

Building Skills and Opportunities

  • Systrom continues honing his skills at an exclusive boarding school where he creates programs like one for AOL Instant Messenger that kicks users offline—a juvenile yet formative experience in coding.
  • By early 2005, while studying at Stanford University, Systrom meets Mark Zuckerberg at Zao Noodle Bar. Zuckerberg is looking to recruit talent for Facebook as it prepares to expand its user base.

The Proposition from Zuckerberg

  • During their meeting, Zuckerberg pitches joining Facebook while discussing Systrom’s project "Photobox," which allows users to upload large files quickly—a service gaining popularity among college students.
  • Despite Zuckerberg's enthusiasm about Facebook's potential growth trajectory compared to Yahoo!, Systrom remains skeptical after witnessing Zuckerberg struggle with paying their lunch bill.

Career Decisions and Influences

Introduction to Key Figures

Meeting the Team at Odeo

  • Kevin, a new intern, meets Evan Williams, co-founder and CEO of Odeo. Williams initially forgets about Kevin's start date.
  • Jack Dorsey, a developer at Odeo, introduces himself to Kevin. Dorsey is working on a side project involving messaging apps.
  • Systrom observes the work ethic of both Dorsey and Williams; he notes that Williams is always the first in and last out of the office.

The Pivot to Twitter

  • Williams announces a pivot from Odeo to focus on Dorsey's messaging service, which will become Twitter. This surprises the team and teaches Systrom not to get too attached to initial ideas.

Systrom's Career Shift

Leaving Google for Startups

  • Systrom reflects on his time at Google while waiting for an entrepreneur’s pitch. He feels unfulfilled and considers leaving.
  • He resigns from Google to join Nextstop, a travel tips startup, recognizing the potential rewards in pursuing what people truly want.

The Launch of iPhone

Steve Jobs' Revolutionary Announcement

  • On June 29, 2007, Steve Jobs presents the iPhone as a revolutionary device combining an iPod, phone, and internet communicator.
  • The audience reacts enthusiastically as Jobs emphasizes that these are not separate devices but one innovative product.

Impact on App Development

  • The introduction of the iPhone shifts mobile technology away from bulky devices like Blackberries towards sleek smartphones with app capabilities.
  • By 2008, developers begin creating diverse apps for iPhones; this leads to a surge in app development opportunities.

Systrom's App Development Journey

Early Attempts at Mobile Apps

  • In 2009, Systrom dedicates weekends to learning mobile app coding but struggles with initial projects that fail to gain traction.

Conceptualizing Bourbon

  • He develops an app called Bourbon where users can post their locations at bars and restaurants; it includes photo updates despite clunky technology.

Seeking Investment for Bourbon

Pitching Venture Capitalists

  • In Spring 2010, Systrom meets venture capitalist Steve Anderson in hopes of securing funding for Bourbon.

Co-Founders and the Birth of Innovative Ideas

The Formation of a Startup

  • Co-founder dynamics are crucial in successful startups, as exemplified by notable pairs like Bill Gates and Paul Allen. Systrom receives initial funding from Anderson, who invests $50,000.
  • A connection through Google leads Systrom to Mark Andreessen, who provides a significant investment of $250,000. This financial backing is pivotal for Systrom's vision.
  • Systrom seeks a co-founder to help realize his project "Bourbon," ultimately partnering with Mike Krieger, a fellow Stanford alum with technical expertise.
  • Krieger's enthusiasm for building innovative mobile applications aligns perfectly with Systrom’s vision, leading him to accept the co-founder role.

Zhang Yiming's Journey in Tech

  • In 2007 Beijing, Zhang Yiming works at Cuxin (a Chinese startup akin to Expedia), where he demonstrates eagerness to learn and innovate within the tech space.
  • Frustrated by ticket booking challenges, Zhang develops a program that alerts him when train tickets become available online—showcasing his problem-solving skills.
  • Inspired by an advertisement about dreams and aspirations while walking home, Zhang reflects on his own ambitions rooted in technology and improving lives.

Transitioning into Mobile Technology

  • Observing user migration from computers to smartphones in 2009 prompts Zhang to create 99 Fang (99 rooms), focusing on real estate searches tailored for mobile users.
  • He aims to leverage artificial intelligence for social media insights—believing that understanding user desires can lead to addictive and profitable content delivery.

Upcoming Challenges

Video description

Don't miss any episodes of Business Wars: TikTok vs. Instagam! https://www.youtube.com/playlist?list=PL9RvFk4YbuHFCPlJ-u-MpwONB2h7JAwdB Episode 2: Small Place, Big Dream It’s the mid '90s and Kevin Systrom is editing a video game. It's his first taste of coding, but it won't be his last. When he grows up, he's going to build a product used by more than a billion people. Across the Pacific Ocean, in a rural part of China, Zhang Yiming is having a very different childhood. But he and Systrom share a common North Star: The American Dream. Achieving that dream, however, will be a nightmare filled with stiff competition and cut-throat corporate maneuvers. You're listening to Business Wars: TikTok vs. Instagram from Wondery! In this season of Business Wars: TikTok vs. Instagram, we dive deep into the battle between TikTok and Instagram to be the dominant social media app of world at large; TikTok's revolutionary algorithm is a challenge to Instagram as a photo/image sharing social network. We get to learn about all of the big players like Kevin Systrom of Instagram, Zhang Yiming of TikTok, and, eventually, Mark Zuckerberg as he usurps Instagram into the enterprise of Facebook or the Metaverse (Meta). TikTok trends, TikTok sounds, TikTok dances, TikTok duets, TikTok 15s, TikToks, TikTok compliations, TikTok filters, have come to dominate all platforms -- Instagram needed to adjust to keep up with Instagram reels, Instagram videos, Instagram lives, Instagram IGTV, and above all, change its algorithm to target user preferences in-feed. Series Description: Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and American History Tellers. Support us by supporting our sponsors! Connect with Wondery http://wondery.com/shows http://facebook.com/WonderyMedia http://twitter.com/WonderyMedia http://instagram.com/WonderyMedia #Wondery #BusinessWars #TikTok #Instagram #TikTokvsInstagram