Customer Retention and The Power of doTERRA Wellness Consults

Customer Retention Strategies

Importance of Customer Retention

• Emphasizes the significance of customer retention in generating recurring income, stating that acquiring new customers without their return leads to starting from zero each month.

• Highlights the goal of creating a loyal customer base that reorders products consistently and shares positive experiences with others.

Key Tips for Enhancing Customer Retention

• Stresses the need for personal connections with customers through one-on-one interactions, such as Wellness consultations, to foster loyalty.

• Discusses the role of community in retention, suggesting that customers feel more connected when they are part of groups (e.g., WhatsApp or Facebook).

Continuing Education and Product Exposure

• Advocates for ongoing education about new product lines to keep customers engaged and encourage them to try additional products beyond their initial purchases.

• Suggests introducing consumable products early on during initial classes to ensure customers have options for regular purchases.

Utilizing Wellness Consultations

• Describes the Wellness consult as a powerful tool for retention, helping customers understand how to use their purchased products effectively.

• Encourages hosting classes where customers can share their experiences, which strengthens community bonds and provides opportunities for earning commissions.

Scheduling and Conducting Wellness Consultations

• Recommends scheduling a Wellness consult immediately after purchase to reinforce product value and establish a personalized plan for health transformation.

• Notes that many customers can offset costs by referring others, making their wellness products effectively free through commissions earned from sharing.

Objectives During Wellness Consultations

• Outlines objectives during consultations: congratulating customers on their investment in health and reinforcing the emotional justification behind their purchase decisions.

• Mentions how dōTERRA's diverse product offerings can support various aspects of health including nutrition, stress management, and proactive medical care.

Wellness Consult Overview

Introduction to Product Integration

• The guide discusses how various products can be integrated into different aspects of health and wellness, emphasizing a brief overview of available nutritional products.

• Highlights include products that support movement, metabolism, rest, stress management, and detoxification through cleaner alternatives in the home.

Wellness Plan Importance

• The Wellness Plan is identified as a crucial component of the wellness consult; it focuses on understanding family health goals and priorities.

• Participants are encouraged to articulate at least three major health priorities for themselves and their families to tailor solutions effectively.

Creating a Personalized Routine

• Emphasizes the importance of establishing recurring purchases rather than one-time sales; effective product integration transforms lives when incorporated into daily routines.

• Suggests creating a structured daily routine (morning, afternoon, evening) using specific products like VMG for core nutrition and essential oils for digestive support.

Accountability in Health Journey

• Advocates for becoming an accountability partner beyond product sales; encourages discussions about lifestyle changes such as hydration, sleep improvement, and exercise consistency.

Loyalty Rewards Program Insights

• Introduces the functionality of planning first three months' orders within the system based on set health goals.

• Explains the benefits of the Loyalty Rewards program which offers discounts and product credits over time; emphasizes consistent ordering habits over large one-time purchases.

Loyalty Program Benefits and Business Opportunities

Overview of the Loyalty Program

• The loyalty program offers significant savings, starting at 10% and potentially reaching up to 55% with additional discounts and rewards.

• Recently, $300 worth of free products were redeemed, showcasing the program's value in acquiring essential oils and household items like laundry detergent.

Requirements for Participation

• To maintain eligibility for rewards, customers must order a minimum of 1 PV (approximately $1) monthly; ordering at least 50 PV is recommended to progress in the loyalty tier.

• Ordering 100 PV per month qualifies participants for commissions on product sales and provides free shipping.

Additional Incentives

• Customers who spend 125 PV before the 15th of each month receive an extra free product as part of the loyalty program.

• Occasionally, promotions offer additional free products for orders over 200 PV, enhancing overall savings.

Engaging New Customers

• After discussing product benefits, it's important to gauge interest in sharing products or hosting classes to build a business around them.

• Providing guides for hosting classes can help new customers engage more deeply with the brand and its community.

Emotional and Financial Revenue

• The speaker emphasizes both emotional satisfaction from customer testimonials about product effectiveness and financial opportunities available through building a business with doTERRA.

• Passionate sharing of products can lead to finding potential builders within the community who are interested in expanding their own businesses.

Building a Strong Team

• It's crucial to discuss business opportunities with customers early on; asking if they are open to exploring this can lead to team growth.

• A strong belief in the products will naturally lead individuals to share business opportunities passionately, which is essential for reaching wider audiences.

Action Steps Moving Forward

• Participants are encouraged to conduct their first four classes and follow up individually with attendees through wellness consultations.

• By focusing on customer acquisition, retention, and teaching others these processes, individuals can significantly grow their businesses within doTERRA.

Company Strengths and Future Outlook

Key Insights on Company Offerings

• The speaker emphasizes that there is no other company with better products than theirs, highlighting a strong competitive edge in product quality.

• The ownership and founding team of the company are presented as superior, suggesting a robust leadership structure that drives success.

• A solid rewards program is mentioned, which contributes significantly to customer retention and satisfaction, indicating effective customer loyalty strategies.

• The speaker expresses excitement for the future of the company, encouraging action and progress among team members.

• A call to keep updated on individual progress reflects a culture of support and communication within the organization.