SEO Link Building: How to Get Powerful Links in 2025

Introduction and Link Building Strategies

In this section, the speaker introduces the topic of link building techniques and highlights the need for updated strategies in today's SEO environment.

The Evolution of Link Building Techniques

• Traditional link building strategies like guest posting and broken link building are no longer effective.

• Upgraded approaches are required to be successful in today's SEO landscape.

• The speaker, Matt Diggity, shares his experience of landing high-quality links from reputable websites.

Guest Posting Challenges

• Basic guest post pitches are ineffective and often ignored.

• To stand out and be successful, one needs to offer something unique and valuable.

• Simply asking for a link because your content is valuable rarely works.

What Will Be Covered in the Video

• The speaker will share the best link building techniques that work today.

• Step-by-step execution of these techniques will be explained, including email scripts for better results.

• These techniques are typically reserved for students at the Affiliate Lab or clients at Authority Builders.

Sponsor Shout-out and Fixing Guest Posting

This section covers an introduction to guest posting as a link building technique and provides insights on how to improve its effectiveness.

Introduction to Guest Posting

• Guest posting involves offering to write content for another website in exchange for a backlink.

• A generic guest post pitch email template is shown as an example of what not to do.

Improving Guest Posting Effectiveness

• Find websites with outdated content that needs updating.

• Offer to fix their outdated content by providing new and relevant information.

• Sneak in your own backlink within the updated content.

Finding Outdated Content for Guest Posting

This section explains how to find websites with outdated content for guest posting opportunities.

Finding Outdated Content

• Use a search query like "site:shopify.com intitle 2020" to find articles on Shopify that mention the year 2020.

• These articles are likely outdated and in need of updating.

Contacting Website Owners

• Use tools like hunter.io to find the right contact email address at Shopify.

• Send a personalized email offering to update their outdated content for free in exchange for a backlink.

Responsive Editorial Link Building with HARO

This section introduces HARO (Help A Reporter Out) as a link building technique and provides insights on how to use it effectively.

Introduction to HARO

• HARO is a platform where journalists request quotes from experts for their articles.

• By providing valuable insights, you can get quoted and receive backlinks from reputable sources.

Using HARO Effectively

• When responding to journalist requests, provide relevant information and position yourself as an expert.

• If your quote gets used, you will receive a backlink in return.

Conclusion

The provided transcript covers the introduction of link building techniques, the challenges with traditional approaches, and two specific strategies: improving guest posting effectiveness and utilizing HARO for responsive editorial link building. The speaker emphasizes the need for updated strategies in today's SEO environment.

Flipping the Script with Three-Way Link Exchange

This section introduces a technique called three-way link exchange, which involves setting up a link exchange between two websites in the same niche. The goal is to obtain expert quotes for an article by posing as a journalist and offering a link in return.

Setting Up the Three-Way Link Exchange

• HARO's Submit Query page is used to find expert quotes for an article.

• An example scenario is given where an affiliate site promoting golf equipment writes an article on the best places to golf for beginners.

• HARO is used to gather expert quotes from golfers about their favorite beginner courses.

• Instead of accepting all quotes, a reply is sent stating that the article already has enough quotes but offers to include their quote if they provide a link back to the site.

Benefits of this Technique

• By requesting a link in return for including their quote, it creates an incentive for people to provide the desired backlink.

• This technique was discovered through WPX Hosting's Best Affiliate Tip contest.

Diabolically Sneaky Conversion Technique

This section explains how the previously mentioned three-way link exchange technique can be highly effective in converting links. It emphasizes that if someone doesn't provide a backlink, they feel like they wasted their time crafting a quote.

The Power of Link Inclusion

• If someone refuses to provide a backlink, they realize that they have nothing to lose and everything to gain by including the requested link.

• The effectiveness of this technique was first learned during WPX Hosting's Best Affiliate Tip contest.

Introduction to Ahrefs SEO Tool

This section introduces Ahrefs as an all-in-one SEO tool used by professionals for various purposes such as site audits, competitor research, and content exploration.

Ahrefs Features

• Ahrefs is an all-in-one SEO tool used for site audits, competitor research, and content exploration.

• It provides valuable data for SEO purposes, including evaluating the technical health of websites, analyzing competitors' keyword research and backlink strategies, and identifying high search volume topics with low competition.

• Ahrefs offers a free version called Ahrefs Webmaster Tools (AWT) that can be accessed at Ahrefs.com/AWT.

Beast Mode: Link Insertions

This section introduces the concept of link insertions as a powerful link building technique. It explains how to approach others with a request to update their existing articles with a link to your own article.

The Power of Money Talks

• Mentioning money in the initial pitch significantly increases response rates.

• After receiving a reply with their price, suggest doing a quick link insertion instead for half the price.

• People are more likely to agree to this because updating content with a link takes less time compared to reviewing and editing guest post content.

Broken Link Building Done Right

This section discusses broken link building as an effective but often misused technique. It explains how to find broken link opportunities on recent articles using Ahrefs.

Identifying Broken Link Opportunities

• Use Ahrefs Site Explorer to find big sites in your niche that have many links pointing to them.

• Search for "Best by links" and set up the HTTP filter to show "404 not found" pages.

• Reach out to website owners who have broken links in their recent articles and offer your updated article as an alternative.

The transcript does not provide further sections or timestamps beyond this point.

New Section

This section discusses target sites and unlinked brand mentions as effective strategies for improving SEO.

Target Sites

• Target sites are recommended by Brian Dean, an SEO expert interviewed on the channel.

• Checking out Brian Dean's interview is suggested after finishing this video.

Unlinked Brand Mentions

• Unlinked brand mentions can still be effective in improving SEO if done correctly.

• An unlinked brand mention refers to when someone references your name or brand but does not provide a link to your website.

• Simply asking someone to add a link to your site may not work because if they wanted to link to you, they would have done it initially.

• Instead of directly requesting a link, the strategy is to create a list of someone else's unlinked brand mentions and offer it as a favor.

• By doing this work for someone else, it becomes more polite and likely that they will reciprocate with a favor back.

New Section

This section explains how to obtain a list of unlinked brand mentions using Ahrefs Content Explorer and how to approach potential link sources.

Obtaining a List of Unlinked Brand Mentions

• To get a quick list of unlinked brand mentions:

• Go to Ahrefs Content Explorer.

• Type in the desired brand name at the top.

• Exclude the URL associated with the brand using minus (-) sign before the URL.

• Highlight "unlinked domains" option below the search bar.

• The result will be a list of websites that mention the brand but do not provide links.

Approaching Potential Link Sources

• After obtaining the list, reach out to potential link sources with an email offering them the list as a favor.

• Use language like: "Hey, [Name]. Being a fan of [Brand] and the work you do, I wanted to do you a solid. I created this list of unlinked brand mentions..."

• By providing value upfront, it increases the likelihood of receiving a favor in return.