15.11.2022. Номинация 3. Первая национальная премия в области корпоративного спорта

Introduction to the Corporate Sports Award Ceremony

Overview of the Event

• The event is the First National Award in Corporate Sports, focusing on employee engagement in sports and healthy lifestyles.

• The audience is encouraged to participate in a public voting process via Telegram, with the project receiving the most votes winning a special prize.

• The jury for this nomination includes notable figures from various organizations, emphasizing their expertise in evaluating projects.

Presentation by HeadHunter: "Good Tracker" Project

Project Introduction

• Eлена Козлова from HeadHunter introduces their charitable sports project called "Good Tracker," developed in collaboration with a charity for orphans.

• Kозлова expresses excitement about participating in such an important award ceremony and highlights her passion for sports as a driving force behind corporate initiatives.

Project Details

• The "Good Tracker" project aims to combine physical activity with charitable contributions, allowing employees to track their steps and raise funds for charity.

• Over two weeks, participants aimed to collectively walk 5 million steps; they exceeded this goal by walking nearly 6 million steps and raised 195,000 rubles for charity.

Engagement Strategies

• To promote participation, HeadHunter utilized internal communication channels like Teams and shared inspiring stories from previous participants.

• Participants received personalized invitations and were able to track their progress through individual dashboards that displayed daily step counts.

Impact of the Good Tracker Project

Community Involvement

• The project successfully engaged not only employees but also their families, fostering community spirit around health and fitness activities.

• Feedback from participants indicated increased motivation towards physical activity and positive emotional experiences associated with family involvement.

Future Prospects

• Kозлова mentions plans to continue this initiative biannually, adapting it based on participant feedback and seasonal changes.

Presentation by My Sport: "Register and Win"

Company Overview

• Фёдор Гавриченко presents My Sport's digital platform aimed at transforming the sports industry through technology integration.

Project Description

• The "Register and Win" initiative encourages citizens of Приморский край to engage in physical activities using QR codes linked to local sports facilities.

Goals of the Initiative

• This program aims not only to increase participation rates but also provides valuable data on community engagement in sports across different demographics.

Discussion on Corporate Sports Integration

Addressing Corporate Needs

• Gавриченко discusses how My Sport’s platform can help corporations manage employee wellness programs effectively while tracking participation metrics.

Overview of Corporate Sports Initiatives

Introduction to the System

• The system encompasses scheduling, loading coefficients for training processes, communication with coaches, and competition statistics.

• It is a social initiative aimed at integrating into corporate culture, enhancing efficiency and transparency in sports management.

Corporate Market Engagement

• The platform has been developed over two years by a team of over 100 people, focusing on corporate clients.

• The company actively participates in labor reserve events and collaborates with three major corporations to assess market acceptance.

Challenges in Corporate Sports

• Many large corporations manage sports through their social development departments, often lacking proper statistical tracking.

• A centralized online tool allows real-time monitoring of athletes and their families involved in sports activities.

Case Study: Rusagro Group's Sports Festival

Company Background

• Rusagro is a leading food producer in Russia with diverse operations across multiple regions.

• The company has organized its "Honest Games" festival for ten years, transitioning from offline to online formats due to COVID-19 challenges.

Event Evolution

• In 2021, the event combined online and offline elements; last year saw participation from 10,000 employees.

• This year aimed to surpass previous records with a theme focused on unity through charity and sports.

Participation Metrics

• Over 15,000 participants engaged this year despite the company's workforce being around 20,000.

• An interactive platform facilitated various activities including fitness challenges and creative tracks.

Community Engagement Through Charity

Charitable Initiatives

• Employees created handmade items for charity fairs as part of community engagement efforts.

• Morning workouts and masterclasses were organized alongside creative competitions promoting healthy lifestyles.

Results Achieved

• The event resulted in significant employee participation and raised funds for charitable causes while fostering community spirit.

Measuring Impact on Employee Well-being

Health Monitoring Programs

• Regular health check-ups are conducted among employees to monitor overall wellness post-event participation.

Feedback Loop for Continuous Improvement

Gathering Insights

• Positive feedback is collected continuously to enhance future iterations of the program based on participant experiences.

Project ZOЖ Ambassador 2.0 by Atom Sport

Project Overview

• Atom Sport introduced an extensive online project involving over 11 thousand participants across various divisions within Rosatom.

Objectives & Structure

• Participants formed teams led by ambassadors who motivated them throughout the five-month duration of the project.

• Activities included syncing fitness devices or manually logging exercises within a dedicated app that tracked performance metrics.

Engagement Strategies

• Mass challenges were integrated into the app during special occasions to maintain high levels of engagement among participants.

Final Event Highlights

• The concluding event featured competitive races where top teams faced off against each other while celebrating collective achievements.

Future Plans

• Following positive reception this year, plans are underway to continue expanding this initiative next year based on participant feedback.