“It took me 50+ years to realize what I’ll tell you in 69 minutes” - Tony Robbins

“It took me 50+ years to realize what I’ll tell you in 69 minutes” - Tony Robbins

Interview with Tony Robbins

Introduction to Tony Robbins

  • The host introduces Tony Robbins, highlighting his role as a strategist for influential figures and his dual expertise in wealth and life strategy.
  • Robbins has worked with notable personalities including politicians, royal families, and sports legends, showcasing his extensive influence.
  • The host mentions Robbins' impressive portfolio of over 100 companies generating $12 billion annually.

Personal Impact of Tony Robbins' Work

  • A story is shared about an Indian man who overcame language barriers by listening to Robbins' tapes while working as a janitor; he later became successful in business.
  • Another personal account involves a woman from Michigan who transformed her life through Robbins’ teachings, losing weight and starting her own business.
  • The host expresses gratitude for the profound impact Robbins’ work has had on his own life.

Business Insights: Duty vs. Enjoyment

  • The host transitions into discussing the balance between duty and enjoyment in business, emphasizing its relevance to entrepreneurs.
  • Robbins reflects on how language influences emotions and perceptions regarding duty; he shares insights from past experiences with friends discussing their marriages.

Perspective on Contribution

  • He emphasizes viewing obligations as opportunities rather than burdens, suggesting that contribution leads to fulfillment beyond mere self-interest.
  • According to Robbins, true fulfillment comes from caring about something greater than oneself; merely pursuing financial gain can lead to limits in satisfaction.

The Importance of Contribution and Growth

The Role of Contribution in Life

  • The speaker emphasizes that contribution is the ultimate source of enjoyment, prioritizing impact over economics. They believe that true fulfillment comes from making a difference rather than merely seeking pleasure.
  • Growth is highlighted as essential for feeling alive; it allows individuals to give back and find meaning beyond personal pleasures like money or food.

Types of Motivation

  • Two types of motivation are discussed: push motivation (driven by duty or obligation) and pull motivation (inspired by a greater purpose). The latter leads to more sustainable energy and enthusiasm.
  • Pull motivation is described as being aligned with one's true calling, which enhances energy levels and contributes to overall life satisfaction.

Challenges and Human Nature

  • The speaker notes that many successful individuals often seek new challenges after achieving financial success, indicating that growth through overcoming problems is vital for human fulfillment.
  • Problems are framed as opportunities for growth; just as physical strength requires challenging workouts, personal development necessitates facing difficulties.

Language's Impact on Perception

  • The choice of language can significantly influence mindset. Positive framing around tasks can lead to better emotional responses compared to negative connotations associated with duty or responsibility.
  • Words shape experiences; repeated use of certain terms can condition emotional responses, creating an "emotional home" that influences behavior and outlook.

Rewiring Mindsets for Joy

  • At 36 years old, the speaker suggests it's possible to enjoy life without pain or suffering. A shift in mindset towards joy rather than obligation is encouraged.
  • Acknowledging past motivations rooted in anger or push can help individuals transition towards finding joy in their contributions outside work.

Exploring Fulfillment and Meaning in Life

The Journey of Finding Direction

  • The speaker acknowledges the inherent risks in their current endeavors but feels a clear sense of direction, influenced by discussions with billionaires involved in various industries.
  • They express a belief that their work helps people, noting that only a small percentage of their audience engages with their content monetarily. They challenge the notion that charity must come at a personal cost to be virtuous.

Struggles with Apathy and Motivation

  • The speaker shares their transition into the fitness industry, initially driven by passion but soon realizing much of the work was administrative rather than fulfilling.
  • Despite receiving positive testimonials from clients about life changes, they felt a diminishing return on emotional fulfillment over time.

Reflections on Happiness and Utility

  • They describe feeling unfulfilled despite success, suggesting they continue working out of necessity rather than passion.
  • At 20 years old, they became obsessed with positive psychology but found no significant change in their life, leading to feelings of hopelessness.

Redefining Meaningfulness

  • The speaker adopted a mantra: "I will be useful," replacing the pursuit of happiness with the goal of being meaningful through utility.
  • They find duty to be meaningful even if it doesn't bring personal joy; this creates an internal struggle between acceptance and desire for more fulfillment.

The Quest for Adventure Post-Achievement

  • A discussion arises about astronauts who achieve great feats (like walking on the moon), yet struggle to find purpose afterward, often leading to substance abuse as they seek new meaning.
  • The speaker reflects on how success can lead to missing out on joy due to conditioning oneself to equate pain with achievement.

Personal Fulfillment vs. External Success

  • Despite achieving what many would consider ultimate success—family happiness and professional accolades—the speaker still feels an insatiable hunger for deeper fulfillment.
  • This ongoing quest for happiness suggests that even those who appear fulfilled may grapple with existential questions about purpose beyond achievements.

Feeding a Billion: A Personal Journey

The Motivation Behind the Mission

  • The speaker reflects on their lifelong commitment to feeding others, inspired by personal experiences of receiving food assistance as a child during Thanksgiving.
  • They reveal that they have fed 42 million people over 37 years and express a desire to scale this impact significantly.
  • The speaker sets an ambitious goal to feed one billion people in the next ten years, motivated by the pain they see in the world.
  • They emphasize the need for innovative thinking and strategies to achieve this monumental task, likening it to President Kennedy's moon landing challenge.
  • The urgency of addressing global hunger is highlighted, with a call for transformative approaches beyond traditional methods.

Building Connections for Greater Impact

  • During a meeting with UAE leaders, the speaker is introduced to Governor Beasley from the World Food Program, establishing important connections in their mission.
  • They discuss frustrations with bureaucratic inefficiencies within organizations like the UN and propose creating a strikeforce team focused on feeding those in need.
  • The conversation leads to setting an audacious target of providing 100 billion meals globally over ten years as part of their initiative.
  • The emotional weight of starvation is emphasized; personal stories are more impactful than statistics when addressing humanitarian crises.
  • Acknowledging challenges faced by aid workers in conflict zones reinforces the necessity for immediate action and innovative solutions.

Overcoming Challenges and Mobilizing Resources

  • Despite initial setbacks in rallying support from wealthy individuals, determination remains strong; only four out of hundreds responded positively to their call for help.
  • Emotional reasons behind pursuing such goals are underscored; witnessing suffering firsthand fuels ongoing commitment to change lives through food distribution.
  • In response to dire situations like those in Sudan, where rebels obstruct aid delivery, proactive measures are proposed—such as hiring military contractors for safe food transport using C130 aircraft and drones.
  • This approach aims not just at immediate relief but also at establishing sustainable solutions while ensuring safety for all involved.

Food to the People: A Mission of Fulfillment

Delivering Meals and Creating Impact

  • The speaker discusses delivering 22,000 meals in one month, emphasizing the fulfillment derived from helping others compared to running a business.
  • In three years, they have provided 62 billion meals, surpassing expectations and showcasing the power of collective effort.

Collaborating with Music for Change

  • The speaker mentions collaborating with notable figures in music, including Jimmy Jam, to create a song that supports their mission.
  • They express awareness of their carbon footprint due to private plane usage and commit to planting 100 million trees as part of their environmental responsibility.

Addressing Human Trafficking

  • The speaker shares a personal connection to human trafficking issues after helping someone affected by it; they highlight the severity of this problem both domestically and internationally.
  • They recount going undercover to negotiate freedom for victims, illustrating the harsh realities faced by those trapped in slavery.

Transformative Experiences and Personal Growth

  • After rescuing victims from trafficking situations, the speaker describes witnessing profound changes in their lives as they experience freedom for the first time.
  • They aim to free as many children as there are people in their hometown (30,000), having already funded efforts for 72,000 children.

Encouragement Towards Action and Connection

  • The speaker urges listeners to pursue happiness actively rather than passively waiting for it; they emphasize creating joy through meaningful actions.
  • They differentiate between working out of duty versus passion—highlighting that true richness comes from feeling fully alive rather than merely accumulating wealth.

Stress Management and Life Purpose

  • Discusses how managing multiple responsibilities can lead to stress; emphasizes that survival mode is not sustainable or fulfilling.
  • Encourages finding environments that ignite passion instead of just pushing through obligations; stresses the importance of connecting deeply with one's work.

Reflection on Life's Journey

  • The conversation touches on questioning life choices when reaching a plateau; suggests exploring new paths or dimensions for personal growth.
  • Emphasizes that at age 37, there is still ample time left in life to seek fulfillment beyond mere duty.

The Power of Emotional Connection and Suffering

The Impact of Environment on Energy

  • The speaker reflects on an event attended by Pat Robbie, highlighting the transformative power of being in a high-energy environment with thousands of people.
  • Pat Robbie compares the experience to the excitement of a crucial NBA championship game, emphasizing that such energy can last for days.

Mind vs. Heart: Finding Happiness

  • The discussion shifts to how one's mind can dominate emotions, leading to unhappiness; "Get in your head, you're dead."
  • Acknowledges the importance of emotional connection over mere execution through mental patterns; suggests seeking deeper connections with people.

Personal Experiences and Life Lessons

  • The speaker shares personal anecdotes about family dynamics and relationships, illustrating how life experiences shape perspectives.
  • Reflecting on joy derived from children and new experiences, he emphasizes the need for fresh elements in life to reignite passion.

Seeking Purpose Beyond Self

  • Encourages finding something greater than oneself that inspires action; hints at parenthood as a potential source of motivation.
  • Expresses concern for the listener's internal conflict and suffering despite their value; emphasizes wanting them to find joy.

Reframing Suffering as Passion

  • The listener connects suffering with passion, noting its Latin roots and reframing it as finding goals worth enduring hardship for.
  • Discusses their own relationship with suffering, indicating acceptance but also a lack of motivation or care towards certain aspects of life.

Shifting Focus from Head to Heart

  • The speaker encourages moving away from overthinking ("getting stuck in your head") towards embracing emotional connections.
  • Emphasizes that while pain is inevitable in life, suffering is optional; urges focusing on heart-driven goals rather than analytical thinking.

Understanding Emotional Language

  • The listener seeks clarity on transitioning from intellectual understanding to emotional engagement; acknowledges being caught up in thoughts rather than feelings.

Understanding the Multiple Parts of Self in Relationships

The Complexity of Human Identity

  • The speaker discusses the idea that individuals often present a singular identity, while in reality, they possess multiple facets or "parts" to their personality.
  • A personal anecdote is shared about naming different parts of one's spouse's personality to better understand who is engaging in conversation at any given time.
  • Society encourages simplification of identity for ease of management, but this reduces the richness of human experience.

Identifying Different Personalities

  • The speaker prompts an exploration into identifying various aspects of oneself, suggesting nicknames for these parts (e.g., "Analytical Alex").
  • Another nickname is introduced: "Anabolic Alex," representing a more vibrant and lively aspect of self.

Relationship Dynamics

  • Emphasizes that successful relationships hinge on selection—not just choosing a partner but also selecting which part of oneself to bring into the relationship.
  • In early stages, individuals often present their best selves without transactional expectations; however, over time, they may revert to a more analytical and transactional mindset.

Transactional vs. Team Dynamics in Relationships

  • Discusses how relationships should function like team sports where roles shift dynamically rather than being fixed; both partners must adapt as circumstances change.
  • Warns against allowing overly analytical parts to dominate decision-making in business or personal life as it can lead to failure due to emotional disconnect.

Heart vs. Brain Perspective

  • Highlights the difference between heart-driven magnification of experiences versus brain-driven reductionism that leads to boredom despite external success.

Unconditional Love and Connection

  • Reflecting on what initially attracted one partner to another—emphasizing unconditional love and acceptance as key components for lasting connections.
  • Shares insights on mutual interests fostering deep conversations and connection within relationships.

Exploring Identity and Personal Transformation

The Power of Identity

  • The speaker reflects on the transformative power of a partner, suggesting that they can bring out different aspects of one's personality, such as "analytical Alex" or "anabolic Alex."
  • Emphasizes that identity is the strongest force in human behavior; individuals strive to remain consistent with their self-identification.
  • Cites Lance Armstrong's mindset during his battle with cancer, illustrating how a strong belief in victory can lead to success despite challenges.

Control Over Life Events

  • Discusses the importance of feeling in control over life events rather than being controlled by them, which often leads to misery.
  • Warns against clinging to outdated identities; encourages expanding one's self-concept instead of being limited by past definitions.

Conscious Choices and Happiness

  • Suggests making conscious choices to embrace a more positive identity ("anabolic Alex") for increased happiness.
  • Highlights the need to end self-hypnosis that perpetuates negative beliefs about happiness and suffering.

Grace and Opportunity

  • Reflects on personal experiences and acknowledges grace as an essential element in achieving success, attributing it partly to karma from helping others.

Lessons from Negotiation Experiences

  • Shares a story about negotiation at age 32, emphasizing honesty and transparency but also recognizing the risks involved when dealing with less scrupulous partners.
  • Describes how his open approach led to manipulation by others who took advantage of his honesty during negotiations.

Emotional Responses in Business Situations

  • Illustrates frustration after being manipulated in business negotiations while trying to maintain a calm demeanor amidst chaos.
  • Conveys feelings of anger when realizing betrayal from partners after sharing too much information without caution.

Emotional Responses and Language: A Deep Dive into Behavior

Different Reactions to the Same Situation

  • The speaker discusses a conversation with a partner who appears unfazed by a troubling situation, leading to frustration. The speaker questions why their emotional responses differ despite facing the same issue.
  • Observing three individuals reacting differently, the speaker notes that while one is enraged, another feels merely "annoyed," highlighting the variance in emotional intensity among them.
  • The partner describes his feelings as "tingled," which confuses the speaker. This prompts reflection on how language shapes emotional experiences.

Understanding Anger and Its Implications

  • The partner reveals he rarely gets angry, even during significant challenges like dealing with an IRS agent. His response was not anger but rather feeling "peeved."
  • When asked about his beliefs regarding anger, he states that expressing anger means losing control and allowing others to win, presenting a unique perspective on emotional management.

Transformation Through Language

  • The speaker reflects on how different emotions can lead to varying levels of sharpness or clarity in thinking. They emphasize that words used to describe experiences shape those experiences significantly.
  • A personal anecdote illustrates how language affects perception; the speaker's mother frequently uses "humiliated" for discomfort, indicating her consistent framing of negative experiences.

Shaping Psychology Through Vocabulary

  • The discussion transitions to personal struggles with depression. The speaker shares their journey of removing "depression" from their vocabulary and replacing it with more nuanced terms like "frustrated" or "overwhelmed."
  • They recount reading a book that encouraged positive self-talk and reframing negative thoughts as part of mental conditioning.

Metaphors and Their Impact on Emotions

  • The importance of language is further emphasized through examples of metaphors people use (e.g., “at the end of my rope”), illustrating how these phrases can escalate emotions unnecessarily.
  • By challenging common expressions related to betrayal or hurt, the speaker encourages listeners to dissect their feelings instead of letting language dictate their emotional state.

Navigating Life Changes with Language

  • Reflecting on personal life changes such as divorce, the speaker highlights how framing situations using empowering language can alter one's mindset about starting anew.

Starting Fresh: The Power of Linguistics and Emotional Connection

The Impact of Linguistics on Mindset

  • Starting over can be a transformative experience, allowing individuals to shed past pain and embrace new beginnings. This process is influenced by linguistics, which can alter brain function.
  • An emotional connection is crucial for personal impact; using engaging phrases like "It's time for Anabolic Alex" can energize interactions and foster deeper connections.

The Value of Emotional Association

  • Regularly receiving feedback about life-changing impacts reinforces the importance of emotional connections in relationships and business. It’s vital not to take these moments for granted.
  • Creating emotional associations with contributions enhances their significance; mere financial donations lack depth without personal engagement or connection.

Opportunity Selection Criteria

  • When evaluating opportunities, passion plays a key role. Individuals should consider whether they would pursue an opportunity even without financial gain, focusing on fulfillment and mission alignment.
  • Relationships matter significantly; enjoying the company of collaborators is essential. Evaluating both heart and skill in potential partners ensures a balanced approach to business ventures.

Assessing Business Partnerships

  • A successful partnership requires both strong track records and shared values. Collaborators should bring complementary strengths that enhance overall project outcomes.
  • Fun and learning are integral to successful projects; prioritizing enjoyment alongside achievement fosters growth and positive impact.

Lessons from Past Experiences

  • Early missteps in choosing business partners highlight the importance of thorough evaluation beyond initial impressions. Long-term compatibility is critical for sustained success.
  • Recent experiences with partnerships emphasize the need for careful scrutiny when selecting collaborators, ensuring alignment with vision and capability before committing resources.

Building Trust in Partnerships

Importance of Due Diligence

  • The speaker emphasizes the necessity of conducting thorough background checks in any new partnership, advocating for transparency and mutual scrutiny.
  • A personal anecdote illustrates the value of this practice; a potential partner ghosted them, leading to the discovery of concerning past actions that could have resulted in significant losses.

Balancing Achievement and Fulfillment

  • The speaker reflects on their journey, noting a lack of emotional connection despite achieving business success, particularly in helping others.
  • They express a desire to teach young men self-sufficiency, highlighting a personal connection to this mission due to their own experiences.

Shifting Focus Towards Enjoyment

  • Advice is given to prioritize enjoyment over mere achievement; distinguishing between the "science of achievement" and the "art of fulfillment."
  • The speaker notes that while achievement can be scientifically approached, fulfillment is unique to each individual and requires deeper introspection.

Moving Beyond Pain

  • It’s suggested that initial motivations rooted in pain can evolve into joy; individuals should not remain anchored in past suffering but rather seek growth from it.
  • The discussion encourages finding passion beyond obligation—engaging with causes that resonate personally rather than out of guilt or expectation.

Vision for Impact

  • A “moonshot” idea is proposed: aiming for significant impact by helping young men overcome societal challenges related to financial independence.
  • The conversation touches on misconceptions about wealth and opportunity among youth today, contrasting capitalist experiences with those under communism based on personal observations from travels.

Understanding the Cost of "Free" Services

The Illusion of Free Services

  • The speaker emphasizes that there is no such thing as a free lunch, highlighting that individuals in a free enterprise system who are not owners will experience financial pain.
  • A hypothetical scenario illustrates how investing $300 over time in the S&P 500 could yield significant returns, contrasting it with consumer spending on items like iPhones.

Investment vs. Consumption

  • The speaker compares the cost of purchasing multiple iPhones over years to potential investment gains, suggesting that understanding this difference can change one's financial outlook.
  • Emphasizes the importance of ownership and how it can alter one’s relationship with inflation and financial security.

Financial Education for Youth

  • Discusses the impact of teaching children about money management and investment, encouraging them to envision larger financial goals.
  • The speaker reflects on their own journey in finance, driven by frustration from past economic crises, leading to a desire to educate others.

The Role of Access in Financial Success

Learning from Successful Individuals

  • The speaker shares experiences coaching successful traders and highlights lessons learned from market downturns and recoveries.
  • Reflecting on the 2008 financial crisis, they express anger at systemic failures caused by a small number of individuals impacting many.

Writing for Change

  • Motivated by anger towards economic injustices, the speaker decided to interview successful individuals who started with nothing to uncover common traits among them.
  • They aim to create accessible resources for both wealthy clients and average individuals seeking better financial futures.

Investment Strategies: Private Equity vs. Stock Market

Performance Comparison

  • Discussion on historical performance shows that private equity has outperformed public stock markets over decades.
  • Insights into interviews with top private equity figures reveal challenges in accessing these lucrative investments for average investors.

Realistic Expectations for Investors

  • Highlights the disparity between average returns from public markets (S&P 500 averaging 9%) versus private equity opportunities which offer higher potential returns but are less accessible.

Investment Strategies and Opportunities in Private Equity

Average Returns in Private Equity

  • The average return on private equity investments is reported to be 15.7% per year globally, which is significantly higher than traditional investment returns.
  • A hypothetical investment of $1 million could grow from $28 million to approximately $293 million over time due to compounding effects.

Accessing Investment Opportunities

  • The speaker discusses the challenge of accessing substantial private equity investments, noting that many investors only receive small portions.
  • A conversation with a seasoned investor reveals opportunities to own companies that manage multiple funds, allowing for greater financial benefits compared to being a limited partner.

Ownership and Growth Potential

  • The speaker shares personal experiences of investing in a company called Vista through Christopher Zook, leading to significant ownership stakes and financial success.
  • The growth of the business from $1.8 billion to $11 billion in assets under management (AUM) highlights the potential for exponential growth within private equity.

Changes in Investment Regulations

  • Recent legislative changes allow individuals who are not accredited investors (with a net worth of at least $1 million or more) access to high-return investments by passing an exam instead.
  • This shift aims to democratize access to effective investment opportunities previously reserved for wealthy individuals.

Importance of Asset Allocation

  • Emphasizing asset allocation, the speaker advises having multiple income streams: one’s primary business and an additional investment venture.
  • Diversifying investments can protect against risks associated with relying solely on one source of income while maximizing overall financial growth.

Passion for Investing

  • The speaker expresses enthusiasm about sharing knowledge on building businesses and investing, emphasizing that passion drives successful outcomes beyond just monetary gains.

What Moment Made Wealth Feel Achievable?

The Transformative Moment of $100,000

  • The speaker reflects on a pivotal moment when they felt wealth was achievable, marked by having $100,000 in their bank account.
  • This milestone represented the largest relative change in wealth for the speaker, transitioning from survival mode to a sense of abundance.
  • The speaker recalls sharing this achievement with Leila and humorously notes their previous struggles, including a DUI incident.
  • Achieving this financial milestone significantly altered the speaker's identity and worldview, fostering belief in capitalism.
  • They express a desire to help others reach similar milestones as part of their legacy.

Passion Derived from Personal Experience

  • The discussion emphasizes that passion can stem from excitement rather than pain; it’s about recognizing transformative moments.
  • The speaker considers how many people could benefit from achieving financial stability and suggests targeting Generation Z men as potential beneficiaries.
  • They propose setting ambitious yet reasonable goals within specific timelines to inspire action and commitment towards wealth accumulation.

Upcoming Event: Time to Rise Summit

  • Tony announces the "Time to Rise Summit," created during COVID to support individuals feeling trapped or depressed due to isolation.
  • This free event spans three days, focusing on personal development through community engagement and actionable strategies for goal-setting.
  • Participants will learn how to increase energy levels, shift mindsets, and create plans while connecting with a global community.
Video description

Join Tony Robbins Live for a Free Virtual Event: https://timetorisesummit.com/join-now Download your free scaling roadmap here: https://www.acquisition.com/roadmap-yt-d The easiest business I can help you start (free trial): https://www.skool.com/hormozi Business owners: Want to scale faster? We provide in-person advisory for companies doing at least $1M per year: https://www.acquisition.com/workshop-yt-d Timestamps: 00:00 Introduction 00:24 Tony's Impact on Alex 02:49 How Words Program Your Emotions 05:48 Push vs Pull Motivation 09:44 How Success Kills Enjoyment 11:03 Why Helping People Stops Feeling Meaningful 12:08 “F*** Happiness” 13:13 What Happens After You “Walk On The Moon”? 16:17 The Psychology Of Unreasonable Goals 19:34 Why Writing Checks Doesn’t Create Fulfillment 21:14 Getting Emotionally Associated With Impact 22:13 “Get Off Your Emotional Ass” 23:46 Why High Performers Feel Stressed 25:20 Why Environment Changes You Faster Than Logic 27:57 “Find A Goal Worth Suffering For” 30:20 Naming Your Modes 31:52 Choosing Who Runs Your Life 35:47 Why The Brain Reduces And The Heart Magnifies 38:09 Tony’s Negotiation Story 42:19 The Fastest Mental Rewire 46:26 Why Charity Doesn’t “Work” If You Don’t Care 47:13 How To Choose Opportunities When You Have Too Many 49:47 How To Find a Partner 51:12 The Science Of Achievement 53:13 The Only Thing Alex Feels Deeply Connected To 55:31 Ownership, Not Wages: The Real Escape From Fear 1:05:19 The Richest Alex Ever Felt 1:07:24 Tony's Challenge For Alex If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $250,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below. How I got here… 21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job. 23 yrs old: Left my fancy consulting job to start a business (a gym). 24 yrs old: Opened 5 gym locations. 26 yrs old: Closed down 6th gym. Lost everything. 26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time. 26 yrs old: In desperation, started licensing model as a hail mary. It worked. 27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months. 28 yrs old: Started Prestige Labs. $20M the first year. 29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months. 31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal. 31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it) 31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit. 32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses. 34 yrs old: I became co-owner of https://Skool.com, which is a platform for people to build communities online, making a living doing what they love, with people like them. 36 yrs old: I did a $106M book launch selling 3.6M copies of my $100M Money Models book, in 72 hours, breaking the Guinness world record for the fastest selling non-fiction book of all time. Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos). To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story. You either get an epic outcome or an epic story. Both mean you win. Keep crushing. May your desires be greater than your obstacles. Never quit, Alex DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2025.