Honda Argentina, visitamos su planta de Campana, mientras prepara novedades en su familia SUV

Honda Motor de Argentina: Local Development and Production

Overview of the Campana Plant

• Honda's Campana plant produces seven motorcycle models, employing 350 people with a daily output of 600 units.

• The plant aims to maintain market leadership by producing 98% of its sales locally, adapting to growing demand and improving working conditions.

Production Capacity and Future Plans

• Honda is the only brand in the cap segment with models ranging from 110cc to high-end motorcycles, planning future production expansions.

• The company is committed to increasing local parts sourcing and developing local suppliers, enhancing job opportunities.

Market Presence and Export Strategy

• With 142 dealerships nationwide, Honda exports primarily the Tornado model, aiming to increase annual exports from approximately 2,000 units across ten Central American countries.

• The company has achieved significant milestones in production history, including over 1.2 million units produced since its inception.

Quality Assurance and Customer Preference

• Honda maintains a strong market presence not only in new motorcycles but also in used motorcycle registrations, reflecting consumer preference for their products.

• All models come with a three-year warranty due to their commitment to quality standards.

Vision for Electromobility

• Honda plans cautiously for electric vehicles (EV), emphasizing the need for adequate infrastructure before launching EV products in Argentina.

Upcoming Product Launches

• The SUV segment is driving market growth; recent successful models include the HR-V and CR-V.

• New product launches are planned within the SUV segment this year, along with potential future expansions into sedans and pickups.