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The Ultimate Prompt Engineering In Depth Guide For ChatGPT, GPT-4, and Jasper.ai
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The Ultimate Prompt Engineering In Depth Guide For ChatGPT, GPT-4, and Jasper.ai

Introduction

In this section, the speaker is introduced and his background is discussed.

Speaker Introduction

  • The speaker is the founder of Increase dot Academy and author of the best-selling book on copywriting.
  • His passion is helping entrepreneurs become successful through optimizing their marketing and messaging.
  • He is obsessed with copywriting methods, processes, past, present, and future.
  • Recently he has assumed the title as the affiliate manager@jasper.ai and is helping bring generative AI to the masses.

Presentation Begins

In this section, Sean Vosler begins his presentation on how to use AI to revolutionize your marketing.

Using Generative AI in Copywriting

  • Sean introduces generative AI technology for copywriting.
  • He asks if anyone in attendance has used or trained their copywriters using chat GPT or suspects that their writers are using it.
  • Sean will show how to leverage generative AI technology for business purposes.

How to Use Generative AI Technology

  • Sean explains that he will show how to use generative AI technology beyond just playing with it.
  • He covers prompts which may sound basic but are important concepts.
  • Prompts generate slides in his presentation.
  • Advanced concepts will also be covered.

Examples of Using Generative AI Technology

  • Sean gives examples of ways to use generative AI technology to streamline workflows and improve productivity.
  • Tone modification style modification of copy can be incredibly powerful when used correctly.
  • Ways for attendees to get their tone and style into check GPT Jasper will be shown.

Introduction to AI and its Possibilities

In this section, the speaker introduces the concept of AI and its potential uses. They discuss how AI can be used to create new things like paintings and music, as well as automate parts of a business. The speaker also mentions using AI as a brainstorming tool.

Understanding AI

  • AI can be used to create new things like paintings and music.
  • AI can automate parts of a business.
  • AI can be used as a brainstorming tool.

Limitations of AI

In this section, the speaker discusses the limitations of AI. They emphasize that while it can speed up processes, it cannot replace being good at what you do or hiring people who are good at what they do.

Limitations of AI

  • AI cannot replace being good at what you do or hiring people who are good at what they do.

Types of Generative AI

In this section, the speaker discusses the four main categories of generative AI: text generation, text analysis, text categorization, and text modification. They also mention some abstract ways to use generative AI for brainstorming marketing material.

Types of Generative AI

  • Generative AI can generate text.
  • Generative AI can analyze text.
  • Generative AI can categorize text.
  • Generative AI can modify text in just about any way imaginable.
  • Generative AI is useful for brainstorming marketing material by querying trillions of bits of information.

Analyzing Text with Generative AI

In this section, the speaker demonstrates how generative AI can be used to analyze text. They show an example of a story generated by AI and how it can be analyzed for structure and literary terms.

Analyzing Text with Generative AI

  • Generative AI can analyze the structure of a story.
  • Generative AI can categorize parts of a story with their corresponding literary terms.

Conclusion

In this section, the speaker concludes by emphasizing the potential uses of generative AI and encouraging viewers to explore its possibilities.

Conclusion

  • Generative AI has many potential uses beyond what was discussed in this video.
  • speaker encourages viewers to explore the possibilities of generative AI.

GPT-3 AI Technology

In this section, the speaker talks about the capabilities of GPT-3 AI technology and how it can generate content for us to interact with and expand upon.

GPT-3 Capabilities

  • GPT-3 has access to all tweets ever made by Elon Musk and everything ever written about him in books, allowing users to ask how he would approach a problem.
  • Market research prompts can be generated by asking what hidden psychological fears are related to a specific niche.
  • Imagery prompts can be generated by being very specific with the prompt, resulting in beautiful and unique images.

Mid Journey

  • The speaker shares their experience generating over 3000 images using mid journey.
  • Jasper RT is another platform that offers similar capabilities as mid journey.

Specific Prompts

  • Being specific with prompts leads to interesting results, such as a book for a child or a woman in a Daft Punk helmet by a waterfall.

Conclusion

In this section, the speaker concludes their talk on GPT-3 AI technology and its capabilities.

Final Thoughts

  • The speaker encourages attending the gin AI conference in February for more information on this topic.
  • Overall, GPT-3 is an exciting technology that allows for creative exploration and brainstorming.

Introduction to AI Writing Tools

In this section, the speaker introduces the concept of AI writing tools and explains how they work.

What are AI Writing Tools?

  • AI writing tools are limited by the user's ability to communicate their thoughts effectively.
  • These tools predict what the next word will be based on 175 billion different variables.
  • They are not a substitute for human creativity and require users to understand the math behind them.

Types of AI Writing Tools

  • There are two main types of AI writing tools: first-party tools and value-added tools.
  • Value-added tools have a layer of functionality that is trained using data science teams.

Using AI Writing Tools

In this section, the speaker discusses how to use AI writing tools effectively.

Main Areas for Business Owners

  • Business owners should focus on two main areas when using these tools: creating marketing copy and making business decisions.

Training Copy Teams with AI Writing Tools

  • It is possible to train copy teams using prompts generated by these tools.

How to Train a Chatbot to Mimic Your CEO's Voice

In this section, the speaker explains how to train a chatbot to mimic your CEO's voice.

Training the Chatbot

  • To train the chatbot, take a 15-minute TED talk by your CEO and keep it under 8000 characters.
  • Use Jasper or Jet Chat GPT to create prompts for the chatbot that describe the unique characteristics of your CEO's cadence of speech and presentation style.
  • The output will be a style guide and one or two paragraphs that encapsulate your CEO's brand voice.
  • When writing prompts for the chatbot, provide context for each prompt so that it can take into account all relevant information.

AB Testing with Copywriters

  • Do not copy and paste text generated by the chatbot into your website without first having a copywriter review it.
  • Instead, use the chatbot as a tool to enable your copywriter to write faster and more effectively.
  • A skilled copywriter who knows how to use the technology will outperform themselves tenfold.

Use Cases for AI Writing Tools

In this section, the speaker discusses various use cases for AI writing tools.

Cross-Domain Research

  • AI writing tools can be used for cross-domain research.
  • They can help in metaphor building and explaining concepts in terms of different fields like sociology or psychology.
  • This helps brainstorm ideas much quicker than reading multiple articles.

Copywriting

  • AI writing tools can help copywriters generate multiple versions of a piece of content with different tones and styles.
  • For example, a prompt can be given to rewrite an ad in the tone and style of Gary Vaynerchuk with a focus on appealing to specific demographics.
  • The tool can output three different versions of the ad based on prompts like being more dogmatic, calm, or empathetic.

Story Writing

  • AI writing tools can help writers create engaging stories from a target audience's point of view.
  • A bad example would be a generic story while a good example would be an allegorical story highlighting emotional pain and how the product helped overcome it.
  • The tool can also help write stories in the tone and style of famous personalities like Werner Herzog.

Conclusion

In this section, the speaker concludes by stating that there are many fun ideas to play with using AI writing tools.

Final Thoughts

  • Expert messenger persons in business copywriting will find these tools useful while others will find them fun to play around with.

Understanding Prompts and Templates

In this section, the speaker explains the anatomy of prompts and templates. They also discuss how to improve your prompts by adding literary terms like allegory or style modifications.

Anatomy of Prompts and Templates

  • The speaker breaks down the anatomy of a prompt, explaining that it consists of a use case, protagonist, conflict, struggle, and desired outcome.
  • Adding literary terms like "allegorical" can help improve prompts by giving them a point or message.
  • The speaker explains that GPT has many literary dictionaries in its database and will recognize terms like "allegory" when used in a prompt.

Using Literary Terms to Improve Prompts

  • The speaker discusses how using lesser-known literary terms like "belles lettres" can make prompts more interesting.
  • By adding "in the style of" modifiers to your base prompt, you can change the tone and style of the output.
  • If you don't like the output from your prompt, you can rethink your approach or try adding context and examples.

Tips for Improving Your Prompts

  • Tools like Jasper have built-in templates with giant prompts behind them that can help improve your copywriting skills.
  • Rethinking your approach to problem-solving with GPT is important because it's an interactive tool rather than a search engine.
  • Adding style modifications at the end of your base prompt can make a big difference in improving output quality.

Adding Context and Examples to Your Prompts

In this section, the speaker explains how to add context and examples to your prompts to improve their quality.

Adding Context

  • The speaker explains that adding context to your prompt can help improve its quality.
  • You can paste in information from a sales page or ad about your product and use it as context for your prompt.

Providing Examples

  • The speaker suggests providing examples of good and bad ads when using a sales page as context for your prompt.

Writing Prompts for AI Language Models

In this section, the speaker discusses how to use AI language models to generate writing prompts.

Real Estate Listing Example

  • Copy and paste real estate listing features from Zillow into the prompt.
  • Write a detailed real estate listing about the property and why a new family would be happy to buy it and start their life in La Jolla, California.

Long Form Article Example

  • Write a long form piece about a subject.
  • Explore different schools of thought on the subject.
  • Share any tactics and strategies related to the subject.
  • Discuss important, impactful people related to the subject and what can be learned from them.

Specific Essay Prompt Example

  • Request a specific word count for an essay prompt.
  • The more detailed your prompt, the better results you will get.

Brainstorming Document Example

  • Use a brainstorming document before starting copywriting for something.
  • Include company name, product name, description, target audience, and customer fears in the document.

Voice of the Customer

In this section, the speaker talks about a prompt that took him 15 hours to figure out over the course of a month. He also discusses frameworks and how they can be used in business.

Writing Prompt

  • The prompt was to write a paragraph in the voice of the customer.
  • The process of writing this prompt took around 15 hours over the course of a month.

Frameworks

  • Frameworks like SWOT analysis, OGSM report, and MoZak can be useful for businesses.
  • Using frameworks regularly in business can help create custom ones based on inputs.
  • Jasper or GPT may have taken every book ever written that's available in digital form and put it in their database without telling anyone.

Metaphors and Analogies

In this section, the speaker talks about how metaphors and analogies can be useful for teaching complex topics in a simplified way.

Metaphors and Analogies

  • Metaphors and analogies are good for copyright.
  • GPT can write good metaphors and analogies too.
  • Dr. Seuss is an example of someone who uses whimsical imagination to create interesting copy.

Prompt Training

In this section, the speaker talks about daisy chaining prompts and outputs for training purposes.

Daisy Chaining Prompts

  • Prompt training involves daisy chaining prompts and outputs.
  • The speaker gives an example of a prompt for selling a training program on how to be the best salesperson in the world.
  • Daisy chaining prompts can lead to some really magical stuff.

Improving Copywriting Skills

In this section, the speaker talks about how to improve copywriting skills by using a chaining method and generating ideas.

Using Chaining Method

  • The chaining method involves generating something, modifying it, and analyzing it to improve it.
  • Apply three tips to rewrite the copy: include testimonials, numbers, and key benefits.
  • Rewrite an email by writing what you want in the email instead of writing the email itself.

Generating Ideas

  • Generate a product name for a new energy drink with its tagline and description that highlights its ingredients, tastes, and effects.
  • Use old documents or ideas as inspiration for new content.
  • GPT (Generative Pre-trained Transformer) is an AI language model that can generate text. GPT 3.5 is currently available.

Ethical Concerns

  • There are ethical concerns surrounding the release of GPT 4 due to its ability to perform certain jobs better than most people.

This transcript has limited content on improving copywriting skills.

Writing a Sales Page

In this section, the speaker talks about how long it took him to write a sales page for his book on copywriting.

Time Taken to Write Sales Page

  • It took the speaker about a month to write the sales page for his book on copywriting.
  • The speaker acknowledges that there is nothing wrong with taking that long and that the sales page has made a lot of money.
  • However, he also mentions that if he could have done it in a week or three weeks, it would have been better.

Future Predictions

In this section, the speaker briefly talks about future predictions.

Future Predictions

  • The speaker mentions that he is not a "future person" and focuses on what's going on right now.
  • He jokes about banding together in 2047 to fight the Jester but admits he doesn't know much beyond what's happening currently.

Questions and Facebook Group

In this section, the speaker invites questions from the audience and promotes his Facebook group.

Questions and Facebook Group

  • The speaker allows for one or five minutes of questions from the audience.
  • He promotes his Facebook group where he shares prompts without any opt-ins or costs involved.
  • The group does not allow any technical opt-in shed according to him.
  • He offers to share slides with all these prompts for members of the group.
Video description

Want to step up your AI game with the best business-grade AI generation tool out there? Give Jasper a try today at no cost, visit: https://sean.co/try-jasper-free/ ========= Presentation Details ========== Generative AI is a powerful tool that can be used to automate and enhance various aspects of copywriting and marketing. One of the most important concepts when working with generative AI is the use of prompts. Prompts are not just about a single input and output; rather, they involve creating a series of prompts and workflows to optimize the process. Generative AI can also be used as a brainstorming tool, allowing businesses to automate the generation of information and speed up workflows. There are four main categories of generative AI: generating text, analyzing text, categorizing text, and modifying text. These capabilities can be utilized for tasks beyond just writing copy, such as analyzing customer feedback or brainstorming creative ideas. Additionally, generative AI can be helpful for drafting letters that require a specific tone or style, such as apology letters or personalized communications. Market research using AI technology can identify hidden psychological fears related to a niche, allowing marketers to address these fears and empathize with their audience. AI can also generate meta prompts, or prompts for creating other prompts, which can be useful for overcoming writer's block or generating fresh ideas. Practical Steps for Leveraging Generative AI Create a series of prompts and workflows: The first step when using generative AI is to establish a series of prompts and workflows that align with your marketing objectives. Utilize AI for various tasks: Once you have established your prompts, you can use generative AI for tasks such as generating text, analyzing text, categorizing text, or modifying it to make it sound more natural or personalized. Brainstorm ideas: When brainstorming ideas or coming up with new concepts, use generative AI as a tool to generate information faster than doing it manually. Draft letters with specific tones: When drafting letters that require a specific tone or style, use generative AI to generate draft copies before editing them into final products. Use AI for market research: Leverage AI technology to identify hidden psychological fears related to your niche and address them in your marketing copy. Overcome writer's block: Use AI-generated meta prompts to overcome writer's block and generate fresh ideas. Create AI-generated imagery: Use AI technology to generate unique imagery for creative pursuits. Be specific with prompts: To get better output from AI, use specific and detailed prompts. Add context and examples to improve the quality of AI-generated content. Explore AI tools: There are various AI tools available, such as Jasper, which is focused on high-converting marketing copy. Explore different tools to find the one that best suits your needs. Use prompt chaining: Prompt chaining involves using a selected piece of content (e.g., a 15-minute TED talk) to teach AI tools the unique characteristics and cadence of speech of an individual. This can be used to generate content in the brand voice of that person. Utilize frameworks: Use known business frameworks to create reports and SWOT analyses for products or objectives. Jasper AI can assist in generating content based on these frameworks. Generate metaphors and analogies: Jasper AI is capable of writing good metaphors and analogies, which are useful for simplifying complex topics or enhancing copywriting. The Future of AI in Marketing and Beyond As we look ahead to 2023 and beyond, it's clear that AI technology has the potential to significantly decrease the time it takes to create content. For example, a sales page that might have taken a month to write manually could be completed in a week or less with the help of AI. However, it's important to remember that AI should be used to enhance current systems and not replace them. The human touch is still essential in producing great work, and AI is a tool that can assist in the creative process. 2023 is the year to figure out how to plug AI into your system to rapidly increase your ability to create great content for people. AI is not here to replace people or processes; rather, it's a powerful tool that can enhance creativity and streamline workflows. By leveraging the insights and practical steps outlined in this article, businesses can harness the power of generative AI to revolutionize their marketing efforts and achieve greater success. Want to step up your AI game with the best business-grade AI generation tool out there? Give Jasper a try today at no cost, visit: https://sean.co/try-jasper-free/ ps. If you want to be a good prompt engineer in the context of advertising, marketing, and copywriting, you first need to learn the basics, and I just so happen to have a book to help you do just that! Give it a look here: https://sean.co/copy